# data[].attributes.body
Location Scouting Activity (40 minutes)

1. Using Google Maps and online resources:

Search for potential business locations

Take screenshots of the location and surroundings, capturing key landmarks and indicators of local foot traffic

Analyze the area’s characteristics, considering the time of day and potential changes in activity levels

2. For each location, create a post that includes:

Screenshot of the location

Analysis of transportation links, focusing on accessibility via public transport and major roads

Local demographic information such as age group, income level, and lifestyle preferences

Nearby competition and saturation of similar businesses

Your recommendation (suitable/not suitable) with a brief explanation

Remember to click the + button and place your pin precisely on your chosen location. Pay attention to details that might affect business viability, like zoning laws and proximity to complementary businesses.

# data[].attributes.location_name
Pearl River Delta Shenzhen Enterprise Management Consultants Ltd., Baoan, Shenzhen, Guangdong Province, China

# data[].attributes.headline
Pearl River Delta Shenzhen Enterprise Management Consultants Ltd., Baoan, Shenzhen, Guangdong Province, China

# data[].attributes.subject
Pearl River Delta Shenzhen Enterprise Management Consultants Ltd., Baoan, Shenzhen, Guangdong Province, China

# data[].attributes.custom_properties.NuAxc17Q
60 million people, primarily from Guangzhou(18 mil)

# data[].attributes.custom_properties.WrkEc1Mo
- Guangzhou Baiyun International Airport and Shenzhen Bao'an International Airport are major hubs                                                                                       - Hong Kong Port and Guangzhou Port are two of the busiest and most efficient ports in the world.          

# data[].attributes.custom_properties.sHNvWIxU
- historical hub for labor intensive manufacturing, particularly in electronics, textiles, and plastic toys      - major competitors: Huawei, ZTE, Foxconn      

# data[].attributes.location_name
Lotte Mall West Lake Hanoi, Đường Võ Chí Công, Khu đô thị Ciputra, Phú Thượng, Tây Hồ, Hanoi

# data[].attributes.headline
Lotte Mall West Lake Hanoi, Đường Võ Chí Công, Khu đô thị Ciputra, Phú Thượng, Tây Hồ, Hanoi

# data[].attributes.subject
Lotte Mall West Lake Hanoi, Đường Võ Chí Công, Khu đô thị Ciputra, Phú Thượng, Tây Hồ, Hanoi

# data[].attributes.custom_properties.NuAxc17Q
Hanoi, 8 mil people, relatively young population, affluent consumers                                                                     - residents of this area typically have higher disposable income

# data[].attributes.custom_properties.WrkEc1Mo
- well-connected to Hanoi's central business districts (CBD) and other neighborhoods via major roads like Xuan Dieu, Thanh Nien, and Lac Long Quan                                                                                              - also lots of congestion

# data[].attributes.custom_properties.sHNvWIxU
- a lot of high end, international brands like Lacoste  

# data[].attributes.location_name
Aeon Mall, 2 Chome-20-3 Rinkucho, Tokoname, Aichi, Japan

# data[].attributes.headline
Aeon Mall, 2 Chome-20-3 Rinkucho, Tokoname, Aichi, Japan

# data[].attributes.subject
Aeon Mall, 2 Chome-20-3 Rinkucho, Tokoname, Aichi, Japan

# data[].attributes.custom_properties.NuAxc17Q
Aichi has a population of 7,552,873, with a population density of 1,460 inhabitants per square kilometre

# data[].attributes.custom_properties.WrkEc1Mo
Located adjacent to Rinkū Tokoname Station on the Meitetsu Airport Line, just a 3-minute train ride from Chubu Centrair International Airport. The mall offers a free shuttle bus service from the airport during daytime hours, enhancing accessibility for travelers.

# data[].attributes.custom_properties.sHNvWIxU
To maintain its competitive edge, AEON Mall is focusing on enhancing customer experiences by creating comfortable, open spaces and integrating digital platforms to meet the changing needs of consumers. Additionally, the company is optimizing existing assets and exploring new business models to improve profitability and operational efficiency. 

# data[].attributes.location_name
Hoàn Kiếm Lake, Hang Trong, Hoàn Kiếm, Hanoi

# data[].attributes.headline
Hoàn Kiếm Lake, Hang Trong, Hoàn Kiếm, Hanoi

# data[].attributes.subject
Hoàn Kiếm Lake, Hang Trong, Hoàn Kiếm, Hanoi

# data[].attributes.custom_properties.NuAxc17Q
Affluent and upper-middle-class residents make up a significant portion of the population. This demographic often has a higher disposable income

# data[].attributes.custom_properties.WrkEc1Mo
Well-served by public transport, including buses and taxis. It's a central district with a lot of foot traffic, and many people walk around the lake or visit local attractions, making it easily accessible for customers.

# data[].attributes.custom_properties.sHNvWIxU
Has many coffee shops, ranging from local spots offering traditional local coffee to international chains. The coffee shop market is competitive.