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Tron Mama, her real name is Nghiem Thu Van, was born in Vietnam in 1993 and is known as an independent Content Creator and a “hot mom” on many social media like YouTube, TikTok, Facebook, and Instagram.

• TikTok Account: https://www.tiktok.com/@tronmama93

(with nearly 500,000 followers)

A large number of her followers are teenagers. They know her a lot because she has cute moments with her son Tron and her style about fashion, cuisine, and life in Vietnam and Canada.

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02. Ethnicity affects prominence and promotion

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02. Ethnicity affects prominence and promotion

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She is Vietnamese and ethnicity of her is influenced by what she promotes.

The products and services that Tron mama promotes are often related to cuisine, fashion, and tourism in regions in Vietnam. These help increase brand value and promote the culture and identity of the Vietnamese people to a large number of followers.

Having Vietnam nationality helps her have a deep connection with her followers in the country. The cultural values ​​that Tron mama brings through the content of daily life, have created a closeness and trust from followers.

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03. Among thousands of Content Creators, Tron Mama got so much supported from her fellows – Vietnamese.

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03. Among thousands of Content Creators, Tron Mama got so much supported from her fellows – Vietnamese.

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01. She came back to Vietnam with her family after so many years living in Canada. Her appearance is like a breath of fresh air in this industry. As a person with great taste, she shares diverse perspectives on lifestyle, fashion, interior, parenting ... All her videos show her personal identity clearly and inspire youngsters a lot, including me.

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02. But it is not only that, her handsome 11 year-old son - Tron is one of the factors that make Tron Mama’s channel grow strongly. Tron Mama's video "learning Vietnamese" with her son has attracted attention on social networks because of his cuteness and witty way of speaking.

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Her clothes

Teenager's clothes

Hotel/ resort/ airbnb,...

Functional foods: vitamins....

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05. How Tron Mama optimize her personal branding?

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05. How Tron Mama optimize her personal branding?

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Multiple platforms presence: TikTok, Instagram, YouTube,... or appearing in magazines etc.

Producing high-quality, visually appealing videos with a personal touch

Collaborating with other influencers and brands

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06. ‘Qualities’ I admire about this influencer are

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06. ‘Qualities’ I admire about this influencer are

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1. Being a mother at a young age is wonderful.
Thu Van has demonstrated through her choice of channel name that her path as a content creator will be intertwined with her experience as a mother. And she gained the affection of the internet community thanks to the son's infatuation and their tight friendship.

2. Videos branded "Simple is the best"

She delivers information about daily living with a variety of viewpoints on Tron Mama, ranging from food and clothing to simple entertainment videos.

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Tron Mama builds credibility and trust with followers in a variety of areas, so we will purchase items from them since we know their recommendations are based on their knowledge and experience, which may also extend to the products they propose. She used to reside in Canada, therefore she'll recommend brand-new, upscale merchandise from abroad.

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479.8k followers on TikTok (10 million views on average)

86,1K followers on IG (10K views on average)

25,3k subscribers on YouTube (10~20K views on averange)

This is all from social media app TikTok, Instagram, and Youtube