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Explain how we reason about what

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People uses the most relevant things to ground their decisions.

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Every thing we say carries a presumption of its own relevance.

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Relevance is a balance between effect and effort

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1980, the relevance theory was developed using Grice's maxims

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There must be operationalized, abstract into something concrete and measurable

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We follow the conversational maxims.

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Each participant is headed towards the same goal.

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Explains why conversations are more than statements.

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We use the semantic and pragmatic knowledges.

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We want more than just the meaning.