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Both packages so colorful and attractive, The design looks appetizing. The Nutrigrain breakfast bar looks cheaper than the other brand.

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Both packages so colorful and attractive, The design looks appetizing. The Nutrigrain breakfast bar looks cheaper than the other brand.

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Both packages have the product on the front which is appealing. The Kellogg’s products is cleaner and more appealing, but the prize takes over the packaging which for Irish consumers isn’t appealing as it’s not available to them. The harvest morn product is very busy but I like the way it has more nutritional information readily available and easier to read.

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The packaging is pale in colour and this reflects the pale colour of the breakfast bar itself. Kellogg’s brand name in red stands out and compliments the red strawberries on the box.

Fruit & Grain:
Looks like cheap packaging. The blue stands out, this reflects the generic brand of ‘Harvest Morn’, their breakfast range. Fruit is written in red so this is eye catching for someone who is looking for a fruity breakfast bar.

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Both products are really colourful, nutrigrain packaging is clean, the font isn’t too flashy but still stands out because it’s in the middle of the box. Sunset of the harvest morn looks nice but gives off the impression that it is cheaper

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I think the harvest morn box has more colour drawing you to it, the way the pictures follows around all the sides kind of brings the box together compared to the contrast of nutri grain

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I also like the smaller box because it looks more appetizing and more color involved in the package

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Colourful for both products

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I think the Kellogg’s packaging looks nicer and more appealing. You can tell the more expensive one from the cheaper one. However the harvest morn packaging does still look nice and I would buy it

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Nutri grain packaging is classy and slick. Clear marketing and an emphasis on health.
Top much going on with the harvest morn. Very cluttered and the name on the box looks cheap