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1. subscriptions, comments, complaint areas, social media ,  phone numbers. (end of audiences)
2. -
intro- present the topic of newspapers and the initial thought.
first paragraph - decline in print /websites and more digital versions
second paragraph - pay wall and expenses increase/ social class
third paragraph -  web 2.0/3.0/4.0 engagement with others notifications, algorithm , circulation, end of audiences (shirkey) hyper reality.
conclusion -

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newspaper of the year 2002
left wing
founded 1903
use of persuasive language
middle class paper, it is now a working class paper
The Daily Mirror was first published in 1903 as a newspaper for women 'to act as a mirror on feminine life'. However the newspaper was quickly redesigned to appeal to a broader audience.
reach plc owner
used to be owned my trinity mirror group
sales exceeded 5 million copies in the 60s
regulated by ipso-(Independent Press Standards Organization)

the mirror online -

-they cover local news and celebrity gossip aswell as tv news
-on a computer, there is a menu button and more news articles at the bottom of the page
- yeah there are interactive things for people, there is a comment section aswell
- there is loads of pictures

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it was founded on the 1st January 1785
owned by news uk
it was a broadsheet until November 2004, its now a tabloid
has more of a right wing sense.
in recent times they have tried to be more neutral
previously the regulating body was pcc, as a result of the enquiry news of the world sees trading and the regulator body changed its name from pcc to iso

GATEKEEPING !!!!!!!!!!!!!!!!!!

Curran and seitan
Gerber for repeated messages

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advantages
- circulation
- target audiences
- proliferation of hardware and digital convergence
- allows readers to interact
- hyper reality
- end of audiences (shirkey)
- consumer and prosumer
- web 2.0 - allows you to create content
- Engagement and connecting with others
- immediate
- notifications
- free and accessible
- when it is free there is usually a tradeoff, mobile data or adverts
- web 3.0 tracking likes and dislikes, web 4.0, forecasts what you might like in the future.
- algorithm

disadvantages
- not environmentally friendly
- older generation
- lack of jobs - printing industry
- fake news
- confusion
- mis information
- propaganda
- increase in right wing
- baudrillard - hyper reality

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- they have news on sport, news on government and basic/general news
- there is a search bar, subscription button, a menu and a number.
- no interactions
- yes, there are many txt images and news articles
-it isn't accessible to everyone as it is £15 a month for a print, £26 a month for a digital copy and £52 a month for both

the times are a conglomerate
visits to the website have decreased by 87%
ran by news corp
not accessible to most of the target audience

the paywall means no advertisements however they harvest off someone's data.

katz and blumler - uses and gratification theory.
personal relations ships through reacting.

shirkey- end of audiences

by having it on one device and engaging constantly, increases web traffic.
accessibility can also be a difficulty when looking at newspapers

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Hetherington (1985)
"anything which threatens peoples peace prosperity and well being is news and likely to make headlines"

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why pay for a newspaper when you can read it online for free
constant flow of information online
mainly for people who cant access the internet
there is a morning and afternoon addition of newspapers.
less frequent updates than online
it can be quite outdated quickly.
something can change minute by minute/ changes all of the time
online media is more relevant
increase in wanting to own something physical.
connection back to reality.
Baudrillard - post modernism / hyperreality
many seek realities online
may be why they want to get news online / personal preference  (subscriptions fee)
print products are declining.
right wing paper- traditional values and ideologies (sometimes racist)- increase in sales!. bought by many old people.
some American broadcasting is also right wing.
right wing propaganda
not regulated by ofcom
only 1 in 10 people age of 16 don't follow the news, even with internet access.

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daily mirror
double page spread of a specific edition
buy a daily mirror
look at the website of the daily mirror

general knowledge
who owned it / created it
how are they regulated
relevance
how do people get the news nowadays
industry theory
audience - how do you engage with the product
codes and conventions
signs and symbols
representation - who and how are they being represented.

left wing
labor
lib dem
green party

right wing
us
Tory's
working class

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bbc iplayer
dvd
radio
shows

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BBC4- target market is age 35 and over
they use radio and web 2.0 and 3.0
BBC1-  target market is 15-29 year old's, and use social media and television to advertise and target.
on BBC 4 radio, they have prayer, music, podcasts, news, farming, Christian worship music and more targeting many listeners.(speech based radio)
the remit for radio 4 is mainly the public speaking e.g. news and pray, parliament.- this follows the principles

open book and parliament
24hr 7 days a week

the BBC used to self regulate and the branch was called BBC trust. it changed in 2017 and is now regulated by ofcom.
managing money appropriately, they cannot make a profit.
money goes back into
-production
-distribution
-exhibition
must follow 100% of the public broadcast remit (rules and regulations)

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moodle - extra knowledge
radio is quite outdated, and due to modern technology it is a lot easier to sync music to your car or phone.
(digital convergence)
late night woman's hour (BBC radio 4) - audience and industry
for exam, I need to have a listen to and analyzed episode of woman's hour. (James Charles / tati scandal 21mins) as well as woman's hour - profiling

dab radio - access to global radio.
podcasting - 48m

-women's hour, originally on radio 2 presented by a man in 1924
its now on bbc4 presented by a woman
longest female presenter was jenny Murray, its now presented by Emma burnet.
aired 10AM Monday until Friday.
-late night women's hour, on BBC 4 radio at 10pm. presented by Lauren Laverne. she is from Sunderland, therefore she has a opposing accent to the tradition. there is a presenter and a guest speaker.
(gender and sex, why women's hour , why is it targeting)

TV license, is £159

1927- lord john reach in charge of the bbc and created the reathian principles = inform eduate and entertain.
there was no television on a sunday
telly was finished at 11.oclock

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Jesy Nelson - BOYZ (Live at Jingle Bell Ball 2021) Full

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a) A conglomerate is a multi-industry company – i.e., a combination of multiple business operating in one group

B)strategy that allows a company to take direct ownership of various stages of its production process

C) intro - what it is
para 1 - promotion, and how it is explored. budget and production explanation.
para 2 - themes displayed in the movie and characteristics.
implications and how it is portrayed. hidden symbols and developments= afro-futurism - risk for conglomerate to include incase of a divide in the cinematic divide
hesmendhall
shirkey
desmond
Curran and seitan
conclusion- sum up the movie

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Disney /paramount /Sony/universal /warner bros
repetition  and difference
Neile - genre theory
domination of the cinema world
Curran and seiten = power without responsibility
there are independent film companies, that challenge conglomerates
risk of failure
hesmendhall - minimize risk increase audience
profit is a risk as it may be reduced
most movies have a 2 week run in cinemas then are streamed on Disney plus, as well as DVD.

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Everest ross wakes up (clip)
technology is the main point
african designs in the background
female lead in the scene

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Everest Ross wakes up HD | Black Panther|

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- product placement
-advertisements
-commanding
-narrative in the advert

*teaser trailer*
- show a mix of scenes
-mystery intention
-trailer has meaning
-proenuetic and hermeneutic
-web, 1.0,2.0,3.0,4.0
-

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water aid is a charity started in 1981
live aid was a festival that happens 1984
Zoë sang sunshine on a rainbow

advert
-music is acapella
-slow
-there is a bucket
-she is in a desert location
-kids carrying the water around
-looking dry
-slow mo shots
-shows how essential WaterAid's.
-older audience and an income is more accessible
-ambient sounds, BBC broadcast. British accent
-diegetic -> non- diegetic
-parallel editing.
-brits moaning about the weather in contrast between here and where claudia lives. (binary opposition)
-low angle, tracking shot following er
-can see claudia has done this many times through the state of her shoes.(colour representation)
- foley work - recreating her steps, emphasising the dryness of her country.
- wide shot, natural lighting
-singing makes it more realistic.
- indirect mode of address.
-gender roles as representation - a-lot of pink.
-gender preformativity, men doing masculine work
-white clothing shows the innocence and how children are made to grow up too quickly.
-enjoyment of the simple pleasures.
-community is alive ,vibrant and happy because of the water. very emotive.
-lots of ambient sounds.
-cowboy shot, emphasis of the buckets
-selective focus on the water
-Alvarado - racial stereotypes
-everything is made to look brighter. sun reflecting on the water highlighting.
-lense flairs and sun set showing how long it takes for the journey.
- highlights the point of help/ use of statistics.
sunset leads to a new beginning

-focus on rain

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how it is repetitive over the hybrid scheme
niele
colour - brand

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-horror poster
- san sherif
- colour scheme
- setting
- nature
- clothing
- clear protagonist

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Gilroy -ethnicity and post colonialism
mis en scene - mid action , selective focus, body language , hair movement and facial expressions.
Lippmann- representation theory - public opinions and stereotypes.
butler theory - gender preformativity and how it is a social construct on how women and men should behave.
cultivation theory - repeated messages.

colours can have connotations over the product.

wonder woman shows a very independent female in  colonial times. it is an action shot as she in mid battle. she as quite revealing clothes on, yet it is very tribal due to her background. empowering women. not very stereotypical of her. it was based in 1918. sometimes male majority audience - women objectification.

in tide it has a very stereotypical woman who has typical wife clothes on. she is seen to be doing the cleaning. this is very stereotypical of the time as women in the 50s were deemed to be housewives.
"shop and spend" - average washing machine was $600, and shopping centres and markets were just being introduced.

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tide -

~ before the 1950s there was a post ww2 boom as-well as the cold war and civil rights movement.
~ 4th august 1930
~before 1950 there was a lot of traditional and misogynistic views such as homophobia. there was also the black rights movement.
~average $600 for washing machine
~tv adverts were showing only women as housewives, being very traditional and stereotypical views of the time.

kiss of the vampire-

~"make,mend and do" - when something created is made better.
~"shop and spend" supermarkets were first made in the

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during Beyoncé's, formation video, she explores themes such as black lives matter, and white British views. there are also some theory's involved such as cultivation theory & gerbner and Baudrillard & post modernism.

during the fist 4 seconds Beyoncé is representing a typical 70s dressed woman, crouching in a masculine stands, on top of a police car drowned in a flood. She does this to represents the aftermath of what happened after hurricane Katrina , in a mainly black area when police don't help. the camera is zoomed out so that is shows all of the ruined low -class houses.

Beyoncé hold herself higher than everyone else in the video to show her wealth and power, over the community. she also has most of the camera focused on her , and when it is zoomed out she is always central.

Beyoncé uses a lot of black lives matter references. she mainly has black female and male dancers. it is set in a black society, and shows the day to day activities of the community. Beyoncé also has all black clothing on and african-american braids in her hair.

during the video Beyoncé is representing police brutality and how it differs in a black culture. as statistics show deaths by police are higher in a black community than a white populated area.

overall Beyoncé is representing how black lives matter and the power of females in black communities, and how the government and police have not helped society.

# data[].attributes.headline
(black panther)codes and conventions for a blockbuster movie 

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(black panther)codes and conventions for a blockbuster movie 

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- big action sequences
- timeline of events
- detailed character's
- special effects (cgi)
- flowing narrative
- costume changes
- character development
- backdrops
- celebrities (well known characters)
- easter egg
- post credit scenes (multiple)
- production, distribution , exhibition.
* has to be given the green light to show it will be succesfull.*
- multiple cinema - vue, empire
- independent cinema- small audience not as mainstream - tine side cinema (community cinema ).

48% grossed outside of america

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gender performativity

social construct on how women and men should act and behave.

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case study - assassin's creed / black flag

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case study - assassin's creed / black flag

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- released on PlayStation 3, Xbox 360 and Wii U
- they used payed promotion on trailers etc.. for example the graphics in the trailer are very high quality, with shots of violent themes showing the brutality of the game.
- it was released in October and November in 2013 in the uk and Europe.
- there was some elements as to personalizing the jackdaw for single player and multiplayer. Ubisoft also brought out three new levels and protagonists for early release.
-DLC includes the kraken ship pack, multiplayer characters and more for $19.99. this is offered after the levels complete.
- the costs are estimated at nearly $100 million which means that Ubisoft might have to sell at least 5 million units to break even.
- they sold 11 million meaning a revenue of $1.8 billion.
- it was rated a pegi 18
-96% liked the game / rated 8.5-10 IGN / 83% Metacritic / 9-10 euro gamer.

- some A.C levels are exclusive to the game that is exclusive to PlayStation 3 and 4.

# data[].attributes.attachment_link.title
Assassin's Creed 4 Black Flag Gameplay Walkthrough Part 1 - Pirates (AC4)

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0.04- she wears a stereotypical 70s fashion dress
crouched in a masculine stands
she is on top of a police car to show her power
flooded to show the aftermath of hurricane Catrina showing there was no government help as it was a black majority city.
0.07- shows stereotypical streets of America with fire services.
0.14- central in the frame showing power and control
she also has black male body guards however she is infront of them.
wearing a black hat over her eyes and typical african-american jewelry.
0.18- black male preacher
0.21- houses flooded, she lays on the police car to show authority.
0.31- wears an antebellum dress as a statement of taking power back from slavery as that is what a white female would have worn in that time. black children run in white dresses in a Victorian home.
0.38- changes outfit to red and black revealing clothing in the home and also shows her black female back up dancers.
1.03- black African braids in hair to show nature and culture. driving a 50s car that white men would have drove i that time to show her power
1.21 expressing culture
1.33- female empowerment
2.17- black women in Victorian clothing.
2.50 - expresses the black movement protesting
3.30- martin Luther king reference.
3.41- small child dances infront of guards in all black showing power within the community
4.23- "stop shooting us"
the car slowly starts to fill showing that the government have been thrown under
Beyoncé goes under water
(natural)

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we need to analyse the layout and design. - title overlaps the poster giving a heirachy, suggesting its importance.
setting
story line - productions.
clothing
protagonist- hero
antagonist- villan
character types and enhancement
props.
narratology
enigma codes - Barthes
proairtic
hermeneutic
font san sherif
iconography - specific thing
semantic code- small signs and symbols
binary opposition straus - subverting the stereotype of masculinity
gender preformativity - rituals towards the roles in society.
reflects society of the time through the representation of male and female characters.
female character can have deeper ideology, highlighting that if women loose stereotypical views, they can turn monstrous.
hesmehall - cultural industries- minimise risk increase profits.
opposites towards victims.

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public opinion - representation theory
stereotypes

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explain end of audiences-  shirky - audience concept (consumer and prosumer)

web 2.0 - allows content

web 3.0- tracks likes and dislikes (cookies)

2 step flow model - (audience) Katz and lazarfield example- good housekeeping (tide) building up a reputation

san serif- not fancy
serif font- fancy

audience uses and gratification - Katz and blumler
-surveillance- where something new is learnt
-relationship
-diversion - escapism
personal identity

enigma codes - (media language)
semantic codes- is the small details in the media
symbolic codes- overall deeper message on the media.
hermeneutic - mystery ?????????????????
proairetic  - tension !!!

gender performativity - butler , different ways to show gender stereotypes. it is a social construct that has been divided by society to make us act on our biological sex.

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0.02- shows his name of children's letter blocks to maybe suggest he had that dream as a child.
0.20- old woman playing music may be a symbol that she inspired him.
0.35- black puppet - daily people controlled by something from above (puppet on a string) could be implying government
0.56- stereotypical acts happening on corner streets - stealing, criminal acts
1.06- white policeman puppet hitting black puppet first
1.58- fictional characters representing the title
2.30- many black characters in a small community dancing.
3.04- the police man is always carrying the weapon.
3.20- all dancing together to the lyrics "how you going to have a dream come true"- implying martin Luther king words
could mean that his dream is to have an acceptance in the community no matter what race you are.

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large franchises fans

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collaberations

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hesmondhaulgh  cultural industries theory 

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hesmondhaulgh  cultural industries theory 

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minimise risk , maximise audience.
if lost out on audience cost will be deducted.

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regulations
how video standards council regulate game such as the pegi regulation system.
and if it works or not

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ethnicity and post colonialism

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peoples own personality can be constructed through an avatar.
media can be used as a tool to construct an identity however it would be selective as what you use.
gauntlet-
it can be an aspirational identity.

however on some games such as assassins creed the only thing that can be changed is clothes and  weapons. there is only one male and one female. - it is typically a white person depending on the historical aspects of the setting.

however games such as sims allow customised content of an avatar promoting body image.

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web 2.0 = allows you to make content

web 3.0 = tracks likes and dislikes e.g- cookies.

web 4.0 = analyses likes for in the future. based on an algorithm.

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Katz and lazarsfeld -
influenced to buy products by an influencer online

two step flow model =
opinion leader- explain to the audience what they should do
audience- if the audience respect and like the opinion leader and do what they say.
consumer= buying or playing a product.
prosumer= creating content on your opinion of the a product

end of audiences -shirky-  publicity of opinion of something.
this can make the production of something to change. this more than likely change, as even one comment can sway an audience from buying a product.

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social media , technology has an impact.

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many options
from the arcade to a portable device
proliferation of hardware
advanced through technology

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escapism
game and graphics within a game that makes you feel like your escaping

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studied violence and how violence effects children.

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repetition and difference in a text

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binary opposition- how opposites are portrayed and how it effects media products.

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the different understandings people have of a text

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hair
makeup
scene
location
camera
placement

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narratology- how the story is told and written
- beginning-middle-end

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cultivation theory = how other people perceive media

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hidden meanings
connotations
denotations

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post modernism
how you prefer the simulated world to reality
- hyper reality

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= representation

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encode and decode

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stereotype
harmfull- opression