# data[].attributes.body
EU producers, notably the large Polish supplier no longer has access to the Russian market and therefore need a new market to sell to. Industry also being supported by government which may lead to short term preferential trading terms

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Green plastic bottles enhance the longevity of the product.

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No added sugars or artificial preservatives

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No added sugars or artificial preservatives

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Ten flavours of apple juice but basic production process is the same - so easy to produce variety

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Ten flavours of apple juice but basic production process is the same - so easy to produce variety

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Especially for younger people and those looking for quality alcohol free drinks

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competitors cutting costs by utilising polish suppliers 

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competitors cutting costs by utilising polish suppliers 

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To combat the unhealthy image of fruit juice, could include nuts as a freebie

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Smaller green plastic bottles attached to the larger glass bottle

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Smaller green plastic bottles attached to the larger glass bottle

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This is so the juice can be diluted which is a recommendation to make the drink healthier

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Marketing Campaign (smaller green plastic bottles).

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Marketing Campaign (smaller green plastic bottles).

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Aimed at younger customers with launch of new bottles, increased sales of apple juice significantly.

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Using Polish apples over UK apples could turn off  customers

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Using Polish apples over UK apples could turn off  customers

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TT founded on a 'local' image. Using polish apples betrays this image, could turn off customers who use TT to support local. Could impact reputation

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Main apple producers include Poland, US, China, Turkey etc. Leads to potential new markets to supply TT. Diversification will reduce the threat of bad harvest.

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GP increased significantly in 2015 compared to 2014 and 2013.

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GP increased significantly in 2015 compared to 2014 and 2013.

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different harvests mean different apples used in batches so have to adjust manufacturing to ensure same taste. also have to add oxidants to ensure doesn't brown

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different harvests mean different apples used in batches so have to adjust manufacturing to ensure same taste. also have to add oxidants to ensure doesn't brown

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More expensive

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Create 'mulled' drink - can market different products for occasions throughout the year i.e. Christmas

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In October 2013, meaning a more efficient juice processing system.

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Suggestion of adding water to juice to reduce the sugar content but still provide the health benefits - may reduce the negative perception around juice drinks.

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market a watered down version in plastic bottles as a kid friendly healthier alternative

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market a watered down version in plastic bottles as a kid friendly healthier alternative

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Established brand - TT's original product, what it is known for

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Established brand - TT's original product, what it is known for

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Both have increased from 2013 through to 2015

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TT implemented a new manufacturing system which caused delays and difficulty in fulfilling existing orders. TT noted that some customer goodwill has been impacted by this. Assessing to what extent the goodwill reputation was harmed is important

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Good press - one flavour described as 'outstanding', Winner of Winchester Good Drinks awards

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Good press - one flavour described as 'outstanding', Winner of Winchester Good Drinks awards

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Glass bottles - trademark green bottle (like coke bottles)

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Glass bottles - trademark green bottle (like coke bottles)

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good marketing / brand staple

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Glass bottles - enhance shelf life (9 months)

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Glass bottles - enhance shelf life (9 months)

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Currently settle invoice payables in sterling reducing the direct exchange rate risk. (on the other hand, suggestion that suppliers may charge more sterling to mitigate this)

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Apple suppliers using chilled storage to store apples and extend their supply over spring and summer

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Apple suppliers using chilled storage to store apples and extend their supply over spring and summer

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Out of TT's control - poor harvest can significantly impact production

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Christmas special is well known and highly desired

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Christmas special is well known and highly desired

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'Outstanding' and won Winchester Good Drink award.

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Using Polish apples could enable development of new flavours

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Using Polish apples could enable development of new flavours

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TT already has 10 apple juice varieties, could lead to more

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If there is a poor harvest then any remaining apples available for sale are increasingly expensive

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Will improve retail customer experience.

Could this be adapted to create a direct to consumer website ?

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Shortage of supply leads to less revenue and failure to adhere to Supermarket contracts, might weaken/lessen relationships with customers.

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Will erode profits

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July to Sept. 2015, rain has helped this years Apple crop.

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all fruit used is assessed for quality after picking - ensure quality controls and checks

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TT has won awards - Winchester good drinks awards for non-alcoholic drinks for xmas selection and complimented in national press as outstanding