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Long Essay

This advertisement depicts Colgets “Virat’s Signature Pack” which is a very famous brand known for selling the best toothbrushes in India and outside the country. This advertisement  is a commercial ad. The product tries to convey to people that in order to give their teeth proper treatment and care for their teeth they use this product. The purpose of the advertisement is to present information about the product and convince the audience to get the signature pack of Virat Kohli. The target audience of this advertisement specifically would be the age group between ( 10 to 40 ) as they are mainly cricket fans.

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This advert portrays ' Virat Kohli's Signature Pack' by the very famous toothbrush ban Colgate. This brand gives and produces the best products  in the market in terms of toothbrush. 

This advert has successfully used all the three persuasive techniques required to make the perfect advert. It has been indorsed by the most famous cricketer Virat Kohli. In this advert they have used a good amount of ethos as they have represented their brand through a very well known character.

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In your analysis, you must include the following:1.	Persuasive and advertising techniques being used.2.	Impact created on the target audience.3.	Effectiveness of the advertisement

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In your analysis, you must include the following:1.	Persuasive and advertising techniques being used.2.	Impact created on the target audience.3.	Effectiveness of the advertisement

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Colgate flexy' toothbrush by the famous brand Colgate. It is one of the most epic and oldest brand in the market. This is really visually appealing the colors scheme really standout.
The advert has successfully used all the 3 persuasive techniques it has been endorsed by the most famous cricketer Virat Kohli has claimed to be his signature pack.
The advert has made a excellent use of ethos by using a very popular face.
Further more the advert has tried to appeal the emotions of the audience by using its brand name. This advertisement  has marvelous use of pathos as it is making the people who are using the Colgate brush Virat Kohli. The advert has made effective use of logos like it has claimed the No.1 toothbrush brand award. it is very effective on creating an impact on the target audience it appeals all the motion

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Long Essay Analysis
This advert portrays ' Virat Kohli's Signature Pack' by the very famous toothbrush ban Colgate. This brand gives and produces the best products  in the market in terms of toothbrush.

This advert has successfully used all the three persuasive techniques required to make the perfect advert. It has been indorsed by the most famous cricketer Virat Kohli. In this advert they have used a good amount of ethos as they have represented their brand through a very well known character.

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Long Essay Analysis
This advert depicts Colgets “Virat’s Signature Pack” which is a very famous brand known for selling the best toothbrushes in India and most parts of the world. This advert is a commercial ad. The creator of this advert informs the viewers about the new launch of the product Virat’s Signature Pack which is the message to all the fans of Virat Kohli and cricket. Additionally, the product tries to educate and convey to the consumers that in order to give their teeth proper treatment and care for their teeth they use this product. Hence, the purpose of the advertisement is to present information about the product and persuade the audience to buy the signature pack of Virat Kohli. The target audience of this advert specifically would be the age group between ( 10– 60) as they are mainly cricket fans and enjoy it as well.

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Analyse the image for the use of persuasive techniques and comment on how is the advert able to shape meaning (how is the product tasty and healthy). 250 wordsIntroduction – Context (What does the advert depict? How do you know?), Purpose/ Message, Target Audience, 2-3 prominent persuasive techniques and connect to the question.100 wordsBody Paragraphs – 2 body paragraphsFirst body paragraph1.	Topic sentence2.	2-3 techniques + evidence + impact (connect to the question) – Ethos, facts, visuals, logos, pathos3.	Conclusive idea/ statementSecond body paragraph1.	Topic sentence2.	2-3 techniques + evidence + impact (connect to the question) – Glittering Generalities/ Buzzword + Testimonial/ Authority + Flattery 3.	Conclusive idea/ statement

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Analyse the image for the use of persuasive techniques and comment on how is the advert able to shape meaning (how is the product tasty and healthy). 250 wordsIntroduction – Context (What does the advert depict? How do you know?), Purpose/ Message, Target Audience, 2-3 prominent persuasive techniques and connect to the question.100 wordsBody Paragraphs – 2 body paragraphsFirst body paragraph1.	Topic sentence2.	2-3 techniques + evidence + impact (connect to the question) – Ethos, facts, visuals, logos, pathos3.	Conclusive idea/ statementSecond body paragraph1.	Topic sentence2.	2-3 techniques + evidence + impact (connect to the question) – Glittering Generalities/ Buzzword + Testimonial/ Authority + Flattery 3.	Conclusive idea/ statement

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 SAMPLE‘Nesquik Hot Chocolate’ by a famous food brand ‘Nestle’. It is one of the finest products which will help in ‘complimenting milk’, however, available only in selected stores as mentioned in the advert. Further, the creator targets children and adults, specially children. Since, the age group of 5-15 are fascinated with chocolates, it definitely catches their attention. Subsequently, the advert presents the use of healthy ingredients – Vitamin D, zinc and iron which is suitable for all ages. Additionally, the image depicts the character of Quiky the rabbit who is the mascot of Nesquik. To conclude, the advert effectively utilizes persuasive techniques of ethos, visuals and pathos to deliver its message to the audience.Moreover, the use of visuals and ethos produces the desired effect as the consumers are able to relate to the product in terms of health and taste. The color brown of the hot chocolate as well as the cup is symbolic of taste as children relate to chocolates which are usually brown in color. The steam from the cup can be related to the happiness and warmth of innocent young children. It helps to evoke feelings of joy within. Further, the smile on Quiky’s face endorses the idea of thorough enjoyment as he relishes the cup of hot chocolate. Not only does the advert emphasizes the delectable taste for Quiky, the mascot, it does for all children. Subsequently, the shiny brown cup attracts even the adults and assures them of the drink and the health benefits. Additionally, the creator makes use of a variety of fonts and colors to emphasize on the enthusiastic nature of children who usually like to play with a variety of colorful toys of different shapes and sizes. Next, the logo of ‘Nestle’ helps to distinguish the advert and focus on the brand which is well-known globally for its food products. This, in turn, helps to build credibility for the product.To continue the use of flattery and glittering generalities provides credibility and makes the advert attractive to its target audience. ‘for a great start to the day’ shows the us of flattery and the word ‘great’ is an example of glittering generalities. This phase is makes it target audience feel the product and enjoy it. As it outlines its qualities and its specialty. Secondly, ‘for a great start to the day’ is also an example of pathos.  As the creator of the advert tries to play with the audience and give them a feel of what they can achieve by purchasing this product. The use of testimonial is shown through the visuals and their famous mascot quiky the rabbit. Being the famous mascot of Nesquik Quicky is children’s favorite therefor it attracts children. Nesquik’s mascot also gives a sense of credibility and trust to parents as they can realize that the advert is form the right sources. Thus, the advert uses a variety of persuasive techniques such as ethos, pathos, testimonial, flattery, glittering generalities and visuals to attract its target audience, especially children. The use of colors, font and design also support the advert in diverting audiences mind and getting people to by the finest selling product of Nesquik. 

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 SAMPLE‘Nesquik Hot Chocolate’ by a famous food brand ‘Nestle’. It is one of the finest products which will help in ‘complimenting milk’, however, available only in selected stores as mentioned in the advert. Further, the creator targets children and adults, specially children. Since, the age group of 5-15 are fascinated with chocolates, it definitely catches their attention. Subsequently, the advert presents the use of healthy ingredients – Vitamin D, zinc and iron which is suitable for all ages. Additionally, the image depicts the character of Quiky the rabbit who is the mascot of Nesquik. To conclude, the advert effectively utilizes persuasive techniques of ethos, visuals and pathos to deliver its message to the audience.Moreover, the use of visuals and ethos produces the desired effect as the consumers are able to relate to the product in terms of health and taste. The color brown of the hot chocolate as well as the cup is symbolic of taste as children relate to chocolates which are usually brown in color. The steam from the cup can be related to the happiness and warmth of innocent young children. It helps to evoke feelings of joy within. Further, the smile on Quiky’s face endorses the idea of thorough enjoyment as he relishes the cup of hot chocolate. Not only does the advert emphasizes the delectable taste for Quiky, the mascot, it does for all children. Subsequently, the shiny brown cup attracts even the adults and assures them of the drink and the health benefits. Additionally, the creator makes use of a variety of fonts and colors to emphasize on the enthusiastic nature of children who usually like to play with a variety of colorful toys of different shapes and sizes. Next, the logo of ‘Nestle’ helps to distinguish the advert and focus on the brand which is well-known globally for its food products. This, in turn, helps to build credibility for the product.To continue the use of flattery and glittering generalities provides credibility and makes the advert attractive to its target audience. ‘for a great start to the day’ shows the us of flattery and the word ‘great’ is an example of glittering generalities. This phase is makes it target audience feel the product and enjoy it. As it outlines its qualities and its specialty. Secondly, ‘for a great start to the day’ is also an example of pathos.  As the creator of the advert tries to play with the audience and give them a feel of what they can achieve by purchasing this product. The use of testimonial is shown through the visuals and their famous mascot quiky the rabbit. Being the famous mascot of Nesquik Quicky is children’s favorite therefor it attracts children. Nesquik’s mascot also gives a sense of credibility and trust to parents as they can realize that the advert is form the right sources. Thus, the advert uses a variety of persuasive techniques such as ethos, pathos, testimonial, flattery, glittering generalities and visuals to attract its target audience, especially children. The use of colors, font and design also support the advert in diverting audiences mind and getting people to by the finest selling product of Nesquik. 

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Long essay  analysis
This advert tell us
Colgate Super Flexi comes with a flexible neck which helps clean hard-to-reach corners of the mouth. Tongue cleaner to gently remove odour causing germs Soft.This advert portrays ' Virat Kohli's Signature Pack' by the very famous toothbrush ban Colgate. This brand gives and produces the best products  in the market in terms of toothbrush.

This advert has successfully used all the three persuasive techniques required to make the perfect advert. It has been indorsed by the most famous cricketer Virat Kohli. In this advert they have used a good amount of ethos as they have represented their brand through a very well known character. This advert portrays ' Virat Kohli's Signature Pack' by the very famous toothbrush ban Colgate. This brand gives and produces the best products  in the market in terms of toothbrush.

This advert has successfully used all the three persuasive techniques required to make the perfect advert. It has been indorsed by the most famous cricketer Virat Kohli. In this advert they have used a good amount of ethos as they have represented their brand through a very well known character.brand known for selling the best toothbrushes in India and foreign countries like the United States. Its so famouse that for cleaning teeth.