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I found this article great with the diagrams breaking down the key functions within the Marketing function itself.

Jennifer Wilson
https://www.gktoday.in/gk/functions-of-marketing/

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Marketing is one of the most important things a business can do. Not only does marketing build brand awareness but it can also increase sales, grow businesses and engage customers. There are so many core business functions that stem from a good marketing plan that any SMB would be silly not to give it a shot.

https://movingtargets.com/blog/business-marketing/why-marketing-is-so-important/

Hine Kupa

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A role that helps a company to identify and source potentially successful products for the marketplace and then promote them by differentiating them from similar products. Typical marketing function types within a larger business might include performing market research, producing a marketing plan, and product development, as well as strategically overseeing advertising, promotion, distribution for sale, customer service and public relations.

Read more: http://www.businessdictionary.com/definition/marketing-function.html

Puarava Paiaaua

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Marketing function is a role which helps a company to identify and source potentially successful products for the marketplace they operate on and then promote them by differentiating them from similar products. It is a vital part of any company.
Typical marketing function types within a larger business includes performing market research, making marketing plan, and product development, market development, market penetration as well as strategically taking care of advertising, distribution for sale, pricing, after sales customer service and public relations.
https://www.mbaskool.com/business-concepts/marketing-and-strategy-terms/10696-marketing-function.html
Candice Tabil

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In a Marketing role the idea is to build brand awareness, engage with the target audience, drive sales, and prove industry expertise. With all these aspects in mind, it aims to shape up an effective marketing campaign.
https://www.impactbnd.com/blog/what-is-the-purpose-of-marketing
Marcus Munro

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Marketing is the driving factor behind a business, its the publicity and advertisement for the business, a successful marketing campaign will drive sales. Jono Masters. https://smallbusiness.chron.com/importance-marketing-success-business-589.html

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Marketing involves looking at the wider picture from design to delivery and advertising of products. Research is done to identify price in the market for the goods or service, product strategies and how to promote and which group they will be targeting. Today we have several platforms for marketing and selling goods and services. A good example is how the providers like spark, vodafone etc promote phones and services and addition offers to entice new customers and businesses to join up.
Caroline Franklin
https://www.business.govt.nz/how-to-grow/boosting-sales/marketing-and-sales/

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Marketing plays an important role in establishing relationships between customers and the organizations offering to the market. ... The marketing function is also tasked with branding of the organization, participation in publicity activities, advertising and customer interaction through feedback collection.
https://smallbusiness.chron.com/functions-marketing-business-32399.html
Sonja Kruger

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Marketing is an umbrella term for everything involved in the process of getting a product or service to a customer. Some key factors that are involved in marketing include research, promoting, gathering data and stats.
A helpful link...
https://www.business.govt.nz/how-to-grow/boosting-sales/marketing-and-sales/

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Marketing is the activity, set of institutions, and processes for creating, communicating, delivering and exchanging offerings that have value for customers, clients, partners and society at large. In the end, marketing's central focus is the end user of a business' product or service.

Marketing's four elements of product, place, price and promotion are the core of a company's marketing plan. These elements must all be focused on the final consumer. Companies want to provide a long-term, supportive relationship and bring value to the consumer. Marketers have to understand the importance of focusing on the customer.

The ultimate goal of a marketer is to have an exchange successfully occur. There must be at least two parties, and each party must have something of value to offer the other. The parties must be capable of delivering value and be able to accept the offer. Finally, each party must want to deal with the other party.

Stef Burling-Claridge

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What is Marketing?

How would you explain marketing? The first few words that usually pop into a person's head are 'marketing equals sales!' Marketing is NOT just personal selling or even just advertising. Most people define marketing in a very limited way. Marketing includes activities such as public relations, sales promotion, advertising, social media, pricing, distribution and many other functions.

Companies have increased their marketing budget's dramatically. For example, it is estimated that companies spend over 15 billion dollars annually on marketing to JUST KIDS. This is an increase of over 2.5 times more than they were spending in 1992. The cumulative function of marketing is to communicate, deliver and create value to the consumer. In addition, companies must take into consideration their employees, stakeholders and society. The most successful companies around engage in very consumer-oriented marketing. They spend enormous amounts of time, money and resources examining the everyday lives of their customers and create products to fill a need. Examples of companies that are known for creative, leading-edge marketing are Disney, Pepsi, Apple and Procter & Gamble.

The Four P's

Marketing is made up of four elements: product, place, promotion and price. The elements must be used in a cohesive plan to effectively target the consumer. A product can be either a physical product or service. Place is where the product is purchased. Price is the amount a consumer pays for the product and promotion consists of the communication tools used to effectively get the company's message out.

Official Definition of Marketing

The official definition of marketing is it is a philosophy whose main focus is providing customer satisfaction. Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners and society at large. Also included in the definition are all of the activities that help businesses reach their target market effectively.

Exchange

The ultimate outcome for marketing is when a successful exchange occurs. For example, today you desire a fast food lunch. As a consumer, you must give up something to receive something that you would rather have. Most consumers will relinquish money to receive a product or service. In order for the exchange to qualify as successful, there are some basic rules that must be met:

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introduction to marketing: definition and applications - video & lesson transcript | study.com

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Introduction to Marketing: Definition and Applications - Video & Lesson Transcript | Study.com

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How would you explain marketing? The first few words that usually pop into a person's head are 'marketing equals sales!' Marketing is NOT just personal selling or even just advertising. Most people define marketing in a very limited way. Marketing includes activities such as public relations, sales promotion, advertising, social media, pricing, distribution and many other functions.

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Marketing is an essential process to the success of your business. With 9 major functions - Product Service Management - marketing info management - financing purchasing - pricing - distribution - promotion - selling - risk management.
https://smallbusiness.chron.com/functions-marketing-business-32399.html
Ashleigh Rees

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Marketing helps drive the success of a business, alongside sales. It creates product/service awareness and organisational identity in the developed market. It is the function in the business that creates competitive advantage in order to give the business an edge over their market competitors.

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Marketing is an essential process to the success of your small business. Marketing involves researching, packaging and presenting products and services to consumers. Good marketing campaigns help drive sales and better inform your consumer about your business. Discuss the functions of marketing with your company team members to understand their role in selling your products and services.

One of the major functions of marketing is to conduct your research on your target audience. Pay attention to buying trends and look for products that fulfill a current need. For instance, apparel retailers need to stay on top of the upcoming season's trends to know what products to focus on in marketing campaigns. Market research also requires checking out your other competitors. Find out what products they are featuring and how successful their marketing campaigns have been in the past.

Along with researching what the consumer wants, marketing involves packaging the product or service in a way that appeals to your buyer. Logos and packaging materials must all be designed with the customer in mind. Conduct market research to find the prototypes that receive the most positive feedback from test markets. Another function of marketing involves pricing your product at a rate where your business makes a profit.

Transportation

An additional function of marketing is the transportation of goods. Once you have the goods, you must have the ability to distribute them to consumers. Figure out shipping and storage methods for inventory items. How you deliver your products has a direct effect on marketing campaigns. For instance, you may advertise same-day shipping on all in-stock orders.

Risk Assessment and Quality Control

Risk assessment and quality control will be another function of marketing for your business. Risk assessment entails looking at the variables that could affect the sale of your product or service. Quality control means looking at how your product stands up against the competition. It also involves meeting standards for product grading in applicable markets.

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Functions of Marketing in Business. Marketing is an essential process to the success of your small business. Marketing involves researching, packaging and presenting products and services to consumers. Good marketing campaigns help drive sales and better inform your consumer about your business. Discuss the functions ...

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the role of mrketing in a business enviroment
https://www.youtube.com/watch?v=9LK_k-TF-kA

Julia Millar

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Marketing is an essential function in a business. There are three main functions in Marketing. These are researching your product/service, packaging and presentation of your products and services. Having a good marketing teams means that customers will be more informed and understand your product better.
https://smallbusiness.chron.com/functions-marketing-business-32399.html

Gracie Carlyle

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Marketing is my favourite part of a business, this is where you make the product or whatever you're selling, something that the buyers want. This is a crucial part for the profit making of a company, without a good marketing team you will struggle to sell a product.

Kelly Mathers

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Marketing shapes the image of the organisation and plays an important role in establishing relationships between customers and the organisations offering to the market. It gives us the confidence to want to try a new product in the market as opposed to situations where the products enter the market without publicity. This makes the marketing function critical in every organisation irrespective of whether the organisation is a profit or non-profit centred.

https://www.linkedin.com/pulse/20140915080650-84228363-the-role-of-marketing-in-organizations-by-timothy-mahea