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Strengths:

1.Visionary Leadership under Kunal Behl.
2.Technology centric company philosophy.
3.Out of box thinking in business line.
Weakness:
1.Small time entrants entering into market share end up as competition.
2.Cut throat competition from big rivals like Amazon & Flipkart might end up changing company policies & work model.
3.Customer are already finding Flipkart faster day by day due to inventory based mode.

Opportunities:
1.Rural Indian untapped market.
2.Tier 2 & Tier 3 cities focus.
3.MOBILE revolution hitting new figures every year.

Threads:
1.Big market players like Amazon & Flipkart.
2.Threat of Walmart making an entry in India.
3.Threat of the world leader in ecommerce Alibaba. Com making entry into market.

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Brand Positioning - Combining brand and performance

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Brand Positioning - Combining brand and performance

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-> Snapdeal relaunched with the new brand identity Unbox Zindagi (“Unbox Life”) to change consumers’ perception of its brand (and the category) from “discount-based and transactional” to “in-step with and actively fulfilling consumers’ aspirations”. The campaign started on September 20, 2016 in anticipation of October’s festive Diwali season and lasted until November 15, 2016.
-> Partnering with Sokrati India and Facebook, Snapdeal adopted a full-funnel marketing approach, running a brand awareness campaign followed by a comprehensive, 3-phase performance campaign to guide customers along the path from initially hearing about the brand’s new look to installing the mobile app and making purchases.
-> To learn what actions people took on its website during the performance campaign, Snapdeal installed the Facebook pixel. It then used the data gathered to re-target website visitors, showing them dynamic ads that displayed images of the products they’d browsed.
-> To reach a wider audience, Snapdeal used its customer relationship management (CRM) database to create a Custom Audience of its highest-value customers. It then created lookalike audiences to find more people who share key characteristics with them.
-> Snapdeal also used reach and frequency buying to ensure it served ads to its target audience the optimal number of times. The retailer tracked campaign results using conversion lift measurement and a Facebook brand lift study.

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->Snapdeal entered in top 100 Indian websites with a strong user base of 8-9 million users within 2 years.
-> Increase profit by starting referral programs on websites in which user was paid a fix amount on successful signup by a friend with a referral link.
-> “Get your first deal free” offer which got huge response from the user side.
-> Started cost per lead (CPL) campaign in which the affiliates were paid Rs. 30 for each lead generated.
-> Promotional emails were sent to the registered users everyday.
-> Snapdeal ventured into a proper e-commerce site including categories like electronics, fashion, kitchen appliances, apparels and many more.
-> Snapdeal then launched 'Bachate Raho' to compete with Big Billion Days of Flipkart.
-> For promotional activity, Snapdeal used the face of many well-known Bollywood celebrities including Aamir Khan, Pulkit Samrat, Alok Nath and Krishna Abhishek.
->Snapdeal now has tied up with RuPay and nearly its 600 million users can get instant 20% discount when they use their debit or credit cards to buy on Snapdeal in the coming festive.