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Its kept the FedEx part of its name, always meaning federal express. Its stayed at least somewhat box like, the font always looking boxed in. The blue has stayed throughout the history of the logo, some form of red or orange.

I would bring back the box from the first rendition of the logo, maybe make it look more like a shipping box. I would make the orange of the current version reddish, and maybe take the second designs font and use that.

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The similar font shape stayed the same.

I would like to take the current font and make it shift from red to blue in a gradient stye, take the three stars back into the design and maybe add some sort of futuristic design an oval behind the word. I would add the stamp design of the first one to hint back to its food based roots of sending different foods to places like China and Manchuria, but it wouldn’t align with the companies current direction.

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The samsung brainstorm

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FedEx Brainstorm

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Samsung final

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Fedex final