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Justifying the need for this project

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What each team can bring to the table for this project (Offer)

How does coming together as ONE look like?

Are there overlaps which needs to be streamlined?

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One-liner on what this project is about & intended objective(s)

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1. Who owns it? (team leading)​

2. How much manpower is needed from each team?

3. What resources does this project require?​

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What activities are you looking at doing to achieve the outcomes?

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- eg. What do you hope to do as a team?
- eg. What is the impact you would like to see?

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Community stories are gaining traction in the community (but how could we make the dissemination more targeted?)
- featured stories do gain attention from media and other agencies (e.g comm chest)

Challenges:
- stories might lack focus in the themes communicated
- stories lack focus in terms of the target audience (different platforms for different audiences?)

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What else is missing?

What are the priorities?

What other opportunities?

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- languaging in terms of cultural language (e.g. english, tamil etc)
- languaging in terms of how we phrase our cause (e.g. ABCD work)
- effect and impact factor of languaging (how do we differentiate and distinguish SCC)
- power of Comms in outreach (profiling study)

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Lack of brand identification

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80% of community has not heard of SCC (from profiling study)

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- showcase members' own resilience and effort that they have put in, in conjunction with how scc has supported the family
- stories with themes that are well organised and streamline (supported by semi structured interviews that elicit the intended theme)

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Increasing the visibility of SCC in the community (increase to 50% of community having heard of SCC 1 year later)

Having comm platforms that are suitable and intentional in achieving the intended outcomes to the intended audience (can do a logic model/ToC)

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Could be a sign of recognition by stakeholders

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- phone calls
- engaging members at bumping spaces or existing platforms (e.g WeLL Centre)

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Platforms used are generic and not targeted

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- Are we able to articulate our work?
- How does the community identify SCC? (Do they know us as "blk 5" instead?)
- How much of a relationship and knowledge does community have with SCC (e.g includes trust, knowledge of programmes and mission)
- how do we capitalise more on the IWUE branding?

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Depeening community and strengthen SCC's branding
- how do we do it in a more impactful and organised manner
- how do we make the SCC branding as a distinctive and recognisable brand

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Streamline interviews for comm narratives

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Streamline interviews for comm narratives

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Determine a theme beforehand

Craft guiding questions that are intentional in eliciting the theme through semi-structured interviews

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Streamline comms to fit the target audience

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Streamline comms to fit the target audience

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- E.g arget the elderly we can organise get together sessions (and targeting the time where they come into the centre) (but also who engages the community when they come into the centre?)
- Be intentional about the target audience and intended objectives (e.g. changing narratives vs pitching funding)

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Aligning how we portray SCC branding

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What is the identity of SCC? (to be followed up)

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What is the identity of SCC? (to be followed up)