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In order to make money you need to sell your product, and LOTS of it!

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If you want your products to fly off the shelves(literally and metaphorically!), you NEED. TO. PROMOTE.

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Planning out your product will give you a great insight to how much is going in and how much is going out.

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You can't make it so cheap that you spend more money making the product than selling it! But you can't make it so expensive that nobody wants to buy it! Therefore, pricing is a very delicate balance.

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It's the anti-virus of the marketing world. Putting your marketing information in a secure, encrypted, and trusted database is a great pro tip! That way, nobody can try to steal your ideas!

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If you want a straightforward path to success on the marketing railroad, then hop off the stereotype train! No business had a straight forward path and succeeded!

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If you want a lot of customers, you need to place your business in a convenient and medium-traffic areas.
For example, take the Harrisburg Hometown Pharmacy! It's not next to an interstate, but it's not a cabin in the remote woods.