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- Paying more allows you to get a higher listing that you would naturally
- Analytics make it easy to track
- Great for brand awareness
- More detailed with who you want to reach

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PPC is a paid-for version of SEO. It enables organisations to stay right at the top of search engines but only after paying a certain cost.

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- Pay as much as you need to appear in top search results
- Measurable data
- Easy to track
- High level brand exposure
- Good targeting options
- Quick results
- Deliver the ad at the right time

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A type of advertisement that can be done online where you are only charged when a user clicks on your advert.
Using paid adverts rather over organic can push you directly to the top of search listings making you more likely to

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PPC - A payment method which allows you to get the best for your business...
The advantage is been able to get to the top of the search engine above your competitors to get the best outcome for your campaign or business.

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Pay per click is where you advertise your web page for specific industry key words. Benefits over SEO include the ability to been shown in the first page of results without having to spend time optimising the pages of your website.

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We enjoyed pizza! Thank you Colin :)

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- Increase in web traffic
- Low costs in comparison to PPC
- Higher brand credibility - look more professional than a business that ranks low
- If you rank high, you're more likely to win business over a competitor as people don't tend to go past the first page of results
- Can reach people at different stages of the buyer's journey compared to other marketing techniques

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Been able to use SEO will benefit your business through been able to use different words and phrases to gain maximum reach through Google or BING (Because it's not google) searches (don't forget Yahoo). It can allow you to gain the maximum potential out of your website

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Search Engine Optimisation is where you increase the likelihood of your website pages ranking high in search engine results by focusing on introducing relevant keywords into your body text, main headers, meta description, etc.

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-Wider Reach
-Increased awareness
-Boost traffic
-Low costs

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WE love Colin or do we...

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SEO stands for Search Engine Optimisation. SEO is used by businesses to boost their websites on search engines. You can do this through Keywords and tags to specify in more detail.

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- Improves overall awareness of the business.
- Makes content easier to find.
- Saves Money, rather than using paid adverts on search engines.
- Can set you apart from competition.

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Maximising the number of visitors to a web page by optimising to appear in high search rankings.

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SEO is a tab which you can select and change key words to be able to appear in different places, usually top of the search engine results. :)

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Using keywords, tags and descriptions in order to make your content easy to find using search engines.