# data[].attributes.body
- use of a bright yet still minimalistic colour scheme which appeals to me
- able to relate to the ad, thinking about memories, previous experiences and the theme of friendship, reminded me of my friends
- music was very light, made me feel warmhearted. it also built up in intensity/positivity as the ad progressed
- products were advertised in a clear way, but not too in your face, the clothing pieces and styling was subtle yet bold
- how the ad almost told a story - of their journey, hard work, and how any dream can be worked towards. they used personal pronouns which helped viewers become inspired
- the close ups on the shoes, shoes being designed etc.
overall i like this ad due to the minimalism and the concept being of a personal story as it makes me feel happy and my heart warm, and also makes it easier to relate.

# data[].attributes.body
- inclusion of current affairs
- use of comedic language - calling Jacinda 'her majesty' etc. overall the comedic approach
- again quite minimalist, not much going on which personally appeals to me
- the inclusion of the hashtag at the end made me want to go and check it out
- use of a familiar/well known comedian and the prime minister
- over exaggeration of everyday New Zealand/Kiwi jokes (Wellington beehive, being somewhere in NZ etc.)
- the intense music which accompanied the close ups of the newsboards/articles which were contributing to why NZ was off the map.
- comedic take on blaming other countries
i enjoyed this ad due to the comedy and using 'off the map' to promote NZ tourism.

# data[].attributes.attachment_link.title
Off the map: New Zealand tourism ad takes on 'conspiracy'

# data[].attributes.body
- the music - song is very uplifting and motivating
- 'sun comes out tomorrow' the common theme throughout the whole video of the sun, and sunlight which supports this lyric
- is also very heartwarming and makes you feel happy - showing people of all backgrounds reuniting
- brand placement - the planes
- the use of parallels - similar scenes in different locations (e.g. the closing signs)
- shots of different countries, showing where you could go and that the possibilities don't end
- is almost a span of one day or a journey - at the start of the ad, it's early morning and there are opening of curtains, turning on the planes, setting up shop. then shows activities, skiing, surfing, sight-seeing etc. and at the end the journey ends with loved ones reuniting.
- showing friends/family travelling together
- the hashtag #wheretonext and the link that they have on the video
i liked this ad because of the variety of shots and the vibe and message it portrayed.

# data[].attributes.attachment_link.entities[].name
Air New Zealand Cabin Crew & the Adventure of Life Above the Clouds

# data[].attributes.attachment_link.title
Air New Zealand #Wheretonext Extended Version

# data[].attributes.attachment_link.description
Watch the full length #Wheretonext film from Air NZ. From epic adventures to intimate moments, this is a celebration of the unique Kiwi spirit. To discover the full #Wheretonext story, visit http://wheretonext.nz

# data[].attributes.body
Today my group decided on the organisation we are going to advertise - Feed Breakfast Cafe.
Adam and I are currently working our concept and treatment documents so we are prepared to pitch this idea to the class

# data[].attributes.body
During these lessons we finished our concept and pitch ready to present the next week. We also got ahead of our work and started our script and storyboard

# data[].attributes.body
This lesson we presented our pitch and concept treatment to the class, as well as listened to other groups presentations and gave them feed back

# data[].attributes.body
During these lessons, Poppy finished the story board and Sophie finished the script and the list of production. We also printed out our personnel and location forms.

# data[].attributes.body
These lessons were spent catching up on paper work and also signing forms for our actors and location - we started and finished our production schedule during this time, and put all our finished and printed paper work into our folder

# data[].attributes.body
HOLIDAYSSS!!!!!

# data[].attributes.body
BTS ...\

# data[].attributes.body
This week was spent finalising and checking up on our location board and also checking our release forms

# data[].attributes.body
This lesson Poppy was absent and the rest of our group started on our practice shots. We ended up finishing our practice shots and just needed Poppy to do hers.

# data[].attributes.body
LABOUR WEEKEND!!!!!

# data[].attributes.body
We transferred all of our shots to our computer, and were taught how to do this. Poppy started and finished her practice shots today, and this was the day we officially started filming. We filmed the scenes for our first character with a learning disability (Adam) and finished his shots.

# data[].attributes.body
This lesson we continued filming the shots for our character who is a victim with bullying (Poppy). We finished these shots and then transferred them to our file

# data[].attributes.body
This lesson we filmed for our character with poverty (Me) and we also aided another group with their filming. We then made a plan with Miss Kuysten to borrow the camera the next morning.

# data[].attributes.body
This morning we all met at 7:45 athe FEED cafe to film our scenes there. We successfully finished and returned the camera gear.

# data[].attributes.body
This lesson Miss Kuysten taught us the basics of editing and we started on that

# data[].attributes.body
EARLY FINISH!!!!

# data[].attributes.body
Today we started editing our ad and I also personally updated my visual board :)