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The flowers

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Leeds city centre along with delivery services in the local area

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Advertise a product to make people buy it

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headingley leeds campus and city center  

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headingley leeds campus and city center  

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Penetration pricing as it is a new business entering the market ( Between 3-15 pounds) depending on the flower and type of flower arrangement

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- Flowers
- Plants
- Pots and soil
- chocolate box

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Sales promotion in which items could be bought through a buy one get one free sample strategy

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-Sunflower
-Sunglasses
-Convenient product

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Bouquets for special events

Flowers

Plants

Gardening tools

Seeds and seedlings

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Leeds city centre as most of the people visit there whenever they go shopping

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Buy one get the second half price during opening month

Get a discount coupon after every purchase

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The main store will be located in Leeds City Centre. Beside that, the store will have an application for delivery, where consumers can order flowers using their cell phones. The store will distribute the flowers in several places such as grocery stores in order to be approachable.

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Cost based pricing
+30-40% profit
+ extra for packaging

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Field flower arrangement
Wedding flowers（bridal bouquet ，bouquet，gaily decorated basket）
...

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The prices range from 4.99 pounds to 24.99 pounds depending on the product type, quantity and packaging.  (Physiological pricing)

packaging can cost 0.99
Gift packaging will cost extra 1.99 pounds

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City centre, Leeds

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We don't need an address we just need a warehouse even in the suburbs, and we don't just buy

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- Publishing on social media platform to spread awareness.
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