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Digital Inclusion and Entrepreneurship: Technology as a medium to cultivate innovation in product  development

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Digital Inclusion and Entrepreneurship: Technology as a medium to cultivate innovation in product  development

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Author : Billeaster Anak George Liph
Date: 30 December 2019

Abstract
Digital inclusion is the understanding of individuals or groups of people that implement information and communication technology (ICT) that suit the technology revolution. Most of the entrepreneur does not apply ICT technology into their business marketing. This is due to deficiency exposure to the current development of technology. Many businesses still use the traditional way of marketing their business such as using newspapers, banner, and flyers. Digital inclusion in entrepreneurship helps to completing task faster, lower administration cost and improved customer targeting. In the future, an entrepreneur has to implement technology into their business as it helps a lot in terms of communication service, networking data access, data management and many more.

Keywords: Digital inclusion, Entrepreneurship, ICT technology, marketing

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Development of information and communication technology (ICT) in entrepreneurs recently moving faster as it follows business trends that consist of e-commerce based on the online platform. ICT brings a major impact on the business field as its ability to grow business product quality. Communication service and technology innovation should be easy to access by any businessman to sustained economic development. There are few potential economic benefits from enhanced digital inclusion which is improved individual qualification as well as their earning, improved health information and health services, efficiency in saving for public service and consumer able to purchase wider products at lower prices (WebJunction, 2019).  Thus, technology is used to strengthen communication within the community, education, job opportunity, health status, and government services.

There a few technologies that can drive entrepreneurship to cultivate innovation in product development. Familiar technologies such as the Internet of Things (IoT) is used into entrepreneurship implementation as it brings user performed their task more accurate and precise. Other than that, technology wearables are device to save people life. For example alerting them about their abnormal heart beat and tracking security. Next is drone as transportation in industry which is more convenience to delivery product to customer or monitoring area from above. Besides performing delivery service, drone technology also can be use as security and agriculture purpose is the collaborative experimentation and production of new products, assets, and their attributes, which are intricately related to advances in scientific and technological knowledge and the firm’s asset ownership rights (FATbit, 2014). All these technology can become a platform for entrepreneurship to enhance their product development that can suit market needs. This technology is basic knowledge for entrepreneurs to cultivate innovation in product development.

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A.    Web access
There are some rural areas that hard to get internet coverage as which hard for them to get a connection from the outside world. Some of the urban areas also do not have Internet access to their home which could have a huge economic impact. Web access playing an important role as it could provide information, security, and emergency communication.

A.    Skill

Lack of skill in using the Internet for access information is another big barrier. Digital businesses, key influencers, and charities must hand in hand to provide full guidance on their knowledge that needs digital skills in this era. Workshop or seminar should be held at least twice a year with affordable price with quality output to enhance skill in digital business.

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EXAMPLE OF TECHNOLOGY IN ENTREPRENEURSHIP 

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EXAMPLE OF TECHNOLOGY IN ENTREPRENEURSHIP 

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A.    Innovative in Business

Many applications innovate in business which brings benefits in terms of data storage, faster processing, and wider information distribution (BusinessVibes. 2015). Innovation through information technology gives a major impact in business such as

Process of online shopping is more convenient

Digital marketing replacing newspapers, television, and radio advertising as it more efficient and easy access.

Social networking is more efficient to handle an appointment.

Cloud computing is more convenient than the private computer network.

B.   Artificial Intelligent

Artificial intelligence is now powering customer segmentation, retargeting, push notification, click tracker and many more. Few examples AI feature that has been implemented in marketing intelligence such as audience Expansion, audience targeting, product recommendation, campaign optimization and many more (Alex, 2019). An example of Artificial Intelligence is an online survey that can help the business to improve its strategic upon existing products and services.

C.    Omnichannel Marketting

Information sometimes can be hard to access or retrieve due to many channels worldwide on the Internet which cannot verify its authenticity. Multichannel marketing was introduced to allow communication with businesses through varies channels such as Twitter and Facebook ads (Alex, 2019). The main aim of these technologies is to able to keep track of prospect’s interaction even the technologies interacting with the customer through different channels.

D.   Email and Marketing Automation

Businesses can send information to different emails to different subscribers based on their interests. This action can be performed by the personalization of email. Personalization makes emails more effective and it also applies to all marketing needs (Alex, 2019). Marketing automation is the technology that has grown and it has been used since 2018 as it brings benefits includes:

·         Eliminate time wastage

·         Minimizes error

·         Increase collaboration

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Technologies help humans to perform their tasks more effective, less error, increase efficiency, and provide solution. In the business field, technology helps humans to grow their business through communication with the customer based on their needs. Many entrepreneurs using ICT technologies based on social networking feature mainly to get a customer. They also used an online financial platform to perform a transaction with the supplier via a networking site such as e-commerce. Other than performing a transaction, an entrepreneur also applied ICT technologies to advertise their marketing activities and promotional business through an online platform such as social media, ads, emails, and websites. The primary function of technology entrepreneurship is to assemble the specialized of individuals with technologies to fulfill marketing needs.