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Calorie Message Poster is most efficient!

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Calorie Message Poster is most efficient!

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Altering food and beverage sizes

Placing healthier options at eye level

Prompting customers to order smaller serving sizes

Other examples to make healthier options more accessible and convenient

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Calorie Message Poster is most efficient!

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Calorie Message Poster is most efficient!

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Results of the study show that customers can be nudged to reduce calorie intake by calorie messaging.
The nudging worked better when it influenced the consumers personally rather than if it focused on an external consequence.

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Behavioral nudging does not work as good with meal alternatives.

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Behavioral nudging does not work as good with meal alternatives.

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— Single food-service establishment, in college setting
— poster conditions were not randomized but presented in fixed manner
— cashiers and managers weren’t blind to condition and can be affected by personal beliefs

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The factors people think will affect them are not always the ones that influence their actual choices!

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The factors people think will affect them are not always the ones that influence their actual choices!

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Calorie messaging was more effective than charity appeals at boosting water substitutions.