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Wholesale role in society-

Wholesale markets main role is to sell goods to retailers but that is not their only role.

Another role is to improve the efficiency in food distribution, the way they do this is to

encouraging competition. In business it plays a fundamental role in the process of getting the goods or products into the hands of the consumer.

They provide an array of products that retailers can purchase, they can even purchase the whole stock of goods.

Wholesalers are distributions channel which buys in large amounts and sells to re sellers or retailers rather than consumers in small amounts.

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The Fish market incorporation provides meats and dips to retail,food service restaurants and hotels.They supply these meats which are economic resources that are bought by these retailers. This is how the make their money. The 4 concepts of economic resources include land which is where they produce their economic goods, Labor which are their employees, Capital includes all of their supplies, and equipment used to produce it, and entrepreneurship which includes who is the person or group who marshals resources in the production of final goods. They are important to the economy in Louisville because they are one of the main providers of these products in Louisville.

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Fish Market seafood: Fresh Fish, Fresh Shellfish Meat, Live Shellfish, Frozen Seafood, Shrimp, Cheese Balls.

Red River Steak: Primal Cuts, Portion Cuts, Ground Beef.

Smiths Family Market: Breaded Chicken, Breaded Oysters, Breaded Green Tomatoes,Bread Pickles, Breaded Salmon Patties, Mini Crab Cakes, etc.

Copper Kettle: Beer Cheese Spread( Mild and Hot), Benedictine Cucumber Spread,

Kentucky Proud Local Items:  Bee Boys Honey, Sutton, Sycamore Ridge, Coffee and Tea, Cheeses, Sauces, Jams and Jellies, Breading and Spices, Soaps, Lotions and Candles, Snacks and Candies, Pet Food, Ice Cream.

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Fishmarket Inc. is a wholesale company. This means that instead of business-to-business, like retail, it is based on a business-to-consumer model. They usually sell products in bulk. Wholesale companies can revolve around almost any type of durable or non-durable products. Durable products include furniture, rubber products, automobiles, etc. Non-durable products include groceries and produce. Fish arket Inc. deals in non-durable products, because they sell produce, meat, and typical food items. Wholesale companies provide retail sellers with the products those retailers purchase & sell to the public. Wholesale companies try to sell/produce large quantities of products at the lowest possible price. Purchase prices must be very low.

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Fishmarket inc was established back in 1998 and the founders were Jere and Steven Smith. Their company was s solely about selling fresh, live,and frozen seafood based products. This business distributes produce to mainly places like restaurants, hotels and retailers in the areas around Louisville. Fishmarket Inc is known through different branches like Red River Stakes, and Copper Kettle. They have been members of “Kentucky Proud” ever since it was formed. This is mostly because Fishmarket inc produces ground beef and pork made in Kentucky. Over the years the company has expanded to other meat products which resulted in more retailers wanting to get their produce from Fishmarket inc.They take pride in saying that they are  a local producer of Louisville and provide their best products with our best service at their best price.

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Fish Market inc provides produce to many other small businesses around the area. Since this business distributes many food based products like seafood, beef, and nuts the economic utilities they have are useful to their customers. These businesses will more than likely use the produce that they obtain and use it to serve their customers in places like restaurants and grocery stores.