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https://www.fontspace.com/ktf-kustomtype/ktf-roadbrush
music
loop version - machine girl

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This week I focused on creating colour palettes in photoshop and adobe colour. This helps with nailing down the aesthetic of not only the promotional video but eventually the website as well.

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For this week I created a brainstorming sheet to further get an understanding behind the process I will have to undertake while adding new creative ideas to the video. I also created a treatment, a plan to how I will film the promotional video and in what order.

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This week I further honed in of the idea of making a promotional video for basem3nt. I continued brainstorming ideas and thought about the pros and cons of filming there. I also contacted the business to gain permission to film there.

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For this week i learned how to create and edit a html site while also integrating this padlet document with it. At first I struggled slightly with this task but eventually got the hang of it.

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This week im beginning brainstorming 80 ideas that i could possibly include in my promotional video. So far im leaning towards filming my promotional video at Basem3nt, a media company. This promotional video will include a generally positive vibe showing of happy customers and workers.

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might come off a bit unprofessional/ off-putting 

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might come off a bit unprofessional/ off-putting 

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It would definitely confuse the viewer, possibly having them become more interested 

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It would definitely confuse the viewer, possibly having them become more interested 

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Open the advertisement with a shot of the outside of the building, establishing where we are and advertising the brand logo without using a jpeg

Shot of main staff room, staff concentrating on computers but looking content

Close up shot on one or two staff members, one focusing on the task they are doing and one about to talk to the other with a smile.

Midshot of customers talking to employee helping them with filming, all with smiles all enjoying themselves.

Several jumpcuts of different interesting products within building, stuff that would attract customers

Longshot of all employees

Fade to black, logo fades in

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go into detail of most impressive equipment

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go into detail of most impressive equipment

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allows viewer to focus more on whats being shown/ said

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allows viewer to focus more on whats being shown/ said

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associates business with positive emotions

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associates business with positive emotions

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in customer or staff interviews have them say name of business. "at basement we..."

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in customer or staff interviews have them say name of business. "at basement we..."

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end footage with logo fading in from blackness

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end footage with logo fading in from blackness

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begin footage with shot of outside of  building to establish branding

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begin footage with shot of outside of  building to establish branding

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staff helping out customers within the video

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staff helping out customers within the video

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shown through staff watching/ editing previous videos

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shown through staff watching/ editing previous videos

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Previous products produced by company showed

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Previous products produced by company showed

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going into detail of history of the business, personal anecdotes relating to company, either used as a voice over or sections of a proper interview

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Staff enjoying work, conversing with each other having a good time

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Staff enjoying work, conversing with each other having a good time

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footage of customers using various equipment with ease

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footage of customers using various equipment with ease

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close ups of equipment available for hire

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close ups of equipment available for hire

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Reference 1: Lichtle, MC 2007, 'The Effect of an Advertisements Colour on Emotions Evoked by an Ad and Attitude Towards the Ad: The Moderating Role of Optimal Stimulation Level, International Journal of Advertising, Vol. 26, 6th April 2019, <https://www-warc-com.access.library.unisa.edu.au/content/article/ija/the_effect_of_an_advertisements_colour_on_emotions_evoked_by_an_ad_and_attitude_towards_the_ad_the_moderating_role_of_the_optimal_stimulation_level/84674>

Within this article, Lichtle discusses the use of hue, saturation and lightness within advertisements and the effects it has on consumers.

Reference 2: Cassidy, K 2012, 'Slick Camera Shots: Good Video Producers Have More Than a Few Camera Angles Up Their Sleeves. From Trick Angles to Smooth Operation, Here Are Some Tips For Some Slick Camera Shots', Videomaker, p. 43+, 6th April 2019, <http://go.galegroup.com.access.library.unisa.edu.au/ps/i.do?id=GALE%7CA285698340&v=2.1&u=unisa&it=r&p=AONE&sw=w>

Within this reference, Cassidy not only discusses the basics of camera work and angles but also explains other more advanced camera techniques. He also explains that each camera angle must have meaning.

Reference 3: York, M 2008, 'The Videomaker Guide to Video Production', Videomaker, chapter 30, 6th April 2019, <https://www-sciencedirect-com.access.library.unisa.edu.au/science/article/pii/B9780240809687500376>

York discusses how to frame good shots by utilising the rule of thirds, using enough headroom, the right environment for the backdrop and using objects to frame the shot.

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1. include at the beginning a "has this ever happened to you" and have that section in black and white
2. have cheery music throughout the rest demonstrating the product
3. close ups of the product at work
4. show all consumers as intensely happy
5. end with the name of the product and possibly a tagline

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1. possibly use black and white filter or green filter
2. scary music
3. possibly a slight jump scare at the end
4. Include a shot of a group of people having fun so it doesn't look too serious
5. either no voice over or very deep voiced

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1. friendly, upbeat music
2. video of someone getting a strike
3. group of people laughing
4. very long shot of building from afar
5. fade out to logo

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1. Show close shot high angles of cute puppies in slow motion
2. Have a shot of puppies running around
3. play very light and cheerful music
4.  rhetorical question - do you want to own a puppy?
5. showcase friendly staff smiling

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1. use gloomy colours, even black or white
2. Depressing, slow music
3. Voice over, deep assertive voice
4. show the drug abusers as very sad and depressed
5. have a final impactful message at the end with a stop sign or something

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1. Definitely a voice over "ever need to promote something? do it yourself!"
2. Treat the video almost as a tutorial
3. maybe in one section do something like "when making a promotional video dont do this" and do something that you arent supposed to do like really loud music or shaky camera
4. include a fake logo at the end
5. have an introduction with text where the background blurs

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1. huge focus on alcohol, close ups, slow motion, footage of beer being poured and slightly spilt
2. maybe include the gag where the boys are drinking and old mate with the beard gets froth all in it
3. cheerful music maybe even country
4. potential voice over but probably not
5. display some food that goes with drinks like wings or whatever, even people eating them slighly messy

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1. Potentially use voice over but either do voice over or text, not both
2. maybe include several fast paced shots of different hair styles
3. have a shot With no sound except for the music where the customer and the hairdresser are talking to each other, making the viewer place their own thoughts in what the conversations about
4. use "fashion" music
5. end with a shot of the outside of the salon

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1. Use slow motion footage and close up shots to film food to make the audience hungry
2. probably also don't use voice over as it might come off as corny
3. include facebook logos and phone number with logo
4. Include shot of a group of people enjoying themselves making it look more welcoming
5. fast paced, cheery music

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1. Positive music
2. Show off people working, generally happy having a good time
3. Display logo at the end using a fade in and out
4. probably don't use voice over, rely on text when needed
5. give key features more screen time while less interesting ones less.

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1. basement enterprises
2. restaurant
3. Hair salon
4. pub
5. promotional video company
6. PSA ( drug abuse, alcohol abuse)
7. pet shop
8. bowling alley
9. spooky of some sort (haunted forest/ house)
10. infomercial

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1. voice over
2. close up shots when describing sense of community
3. Open with shot of the building
4. Possibly walk through building from outside to inside
5. cross fades as transitions
6. Light, welcoming music
7. everyone getting "interviewed" to appear cheerful
8. shots of people doing work "unaware" of camera
9.  promotional videos promoting people to create promotional videos
10. group shot at the end of the video of all staff
11. try to keep light hearted, try to add a joke maybe?
12.  slow motion
13. animated logo at the end
14. text throughout video
15. possible pauses throughout video with arrows or other visuals to draw attention
16. mention the business in third person
17. fast paced shots displaying less important things
18. more time spent on key details
19. close up shot of narrater, zoom out to everyone standing around him
20. slow motion silent shots of people laughing

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30 seconds