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This breaks the regulation as it compares the feeling of a mcdonalds burger to the feeling of loosing a dad. This can be offensive to some people who are sensitive to the subject, and its also an extreme exaggeration.

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McDonald's Dead Dad Advert / Commercial [90 seconds, unedited]

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This advertisement may be complained about because the picture could be seemed as inappropriate and due to it being exposed on a billboard, children would see it and that would be inappropriate.

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This advert conforms to the ASA regulations because they are using persuasive language to promote their product, however aren't being misleading.