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Numerous researchers are interested in the association between the portrayal of men and women in advertisements and their corresponding products. First, they found multiple differences between the representation of men and women in television advertisements. Men are mostly represented as the strong ones, while women appeared more often in domestic roles and settings. Moreover, a link was found between gender and the types of products which were advertised on television. Women are more likely than men to promote body care and household cleaning products. Despite the fact that men were most often associated with
advertisements for beverages. Therefore, marketing people are playing with the gender related products in their advertisements.

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Media multitasking is a topic that has an increasing influence on advertising. Due to the fact that people have to divide their cognitive capacity, it could be that the advertisements perceived while media multitasking are less effective. For example, scrolling on Facebook while watching television, might result in not noticing an advertisement on television enough to remember it and for have a effect on the buying behavior. Thus, the fact that media multi tasking limits the effectiveness of the advertisement can be very harmful for the profit of the companies. On the other hand, media multitasking can lower the negative feelings towards advertisements, which can be positive for the advertising effectiveness. For this reason it is important to focus on the both positive or negative effects of media multitasking on advertisement.

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Television has a significant influence on how we see the LGBTQ community. A great deal of programs represent the issues some people have about the community. We can see that there is a cultural difference between several countries. Research has shown how some countries still have stereotypes towards the LGBTQ community. For example, in Western countries the community is well accepted and they're represented strongly on television. In other countries, where the community is not accepted, they're also represented less on television. In summary, there're still remarkable differences in how people see the LGBTQ community.

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The last decade, social media has become more important for politicians. Consequently, politicians use social media to spread their ideas. Additionally politicians use tweets from other leaders to make the idea dominant wich is a retweet. As a result, becomes the link between politicians and people  more direct. We can conclude that political communication and social media are two things that grow closer.

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Nowadays children start using social media at a very young age. The online environment can be problematic due to the fact that mental health problems can arise when children start to compare themselves and their lives. A solution commonly referred to is parental mediation, which includes that parents control the time their child spends on sociale media. There are three types of parental mediation that is instructive mediation, co-viewing and restrictive mediation. Although all three of them can influence certain health outcomes, restrictive mediation in particular influences depressive symptoms. Researchers are still investigate this topic, hoping to find new variables that influences other mental health problems.

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Research has shown that videogames contain a lot of genderstereotypes. Most of the time, the main character in a videogame is male. Moreover, the male character is shown as a strong, confident and goodlooking hero. A female character in a videogame, who is portrayed as the ideal woman with curves and a small waist, depends on the male character.  Therefore, this will have an impact on how adolescents will think about gender.

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A significant amount of research focused on gender stereotyping in advertisments and the effect of it on children. Beentjes and Janssen (2009), for example, found that children tend to like advertisments containing genderstereotypes more than those who do not. Furthermore, content analyzes found that boys are often pictured as more active or smarter than girls. Despite the fact that children seem to like stereotypical portrayals more than non-stereotypical portrayals, there is one exception. Girls who are pictured as more 'tough' are more liked in contrast with 'nice' or 'sweet' portrayed girls.

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Characters in programs for children are significantly less stereotyping in terms of gender than children's programs 20 years ago. Children do watch considerably more televison than before, the age group of 8 to 18 watches the most hours of televison of all. Stereotyping characters can influence the way children look at gender and identity a great deal. Boys feature in a significant amount od action and adventure programs, whereas girls are most common in teenage programs. Girls are still being portrayed more stereotypically than boys, focussing specifically on beauty. Gerbner's cultivation theory shows that this can be problematic, thanks to the fact that children base their concept of reality on what they see on television, which causes a less accurate vision of reality. The social learning theory contributes this with

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Social media usage hasn't only a big influence on our lives by day, but also by night. Therefore it has a significant impact on our sleep-quality.
First of all it's important to distinct sleep quantity and sleep quality. Sleep quantity, at one hand, contains the amount of sleep per night. On the other hand, sleep quality, refers to the ...
An at first glance innocent facebook-check right before going to sleep, can have dramatical effects on our mental and physical health. Research has already shown that the light of screens (for example the screen of a smartphone, TV, computer ...) have not only negative effects on our eyes, but also on our brain.
Especially children are sensitive for these effects due to their bodies which are still undevelopped. As a consequence, it's their parents' task to make clear rules which will prevend ...

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Authors investigated the relationship between cinema and psychopathy and how psychopats are portrayed in movies. The research shows us that psychopaths in movies are often showed as a stereotype. Furthermore movies try to dramatize psychopaths and give them a lot of characteristics  they do not own in real life, which results in the fact that the audience has an inflected picture of psychopathy. Therefor, it would be better to try portraying the psychopaths in movies more realistic so the audience might get a better picture of how this mental disorder affects them in real life. However, in the last few years there has been a positive evolution in the portrayal of psychopaths on the silver screen. Even though psychopats are often misrepresented, there is a trend to a more realistic portrayal and we should really focus on that. For example psychiatrist could give lectures about the behavior of psychopaths, resulting in more consciousness about them for the audience.

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When you're online on an Internet community, you show the best version of yourself. But having a different identity online, than you have in real life, doesn't mean you're deceiving anyone. Those are different facets of your identity. like Goffman says in his dramaturgic perspective, we have a front and a back stage. Our front stage is how we chose to show ourselves, while our back stage is our true self. Sometimes, your true self might show itself accidentally on the front stage, this phenomenon is called a give off.  When using computer-mediated communication, you are on a front stage and might not even show the best version of yourself. Goffman uses the metaphor of the mask to explain this: we wear a mask on the Internet.

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Even though rape myths seem innocent, they have a significant influence on the perception of rape crimes with serious consequences. Research shows that the stereotypical representation of rape cases in US-news reproduces rape myths. This is problematic given that rape myths justify sexual assault and incite victim blaming. This results in victims being too scared to go to the police and eventually also blaming themselves, which amplifies the myth. One of the most common rape myths is that only women who are virgins can be raped. Consequently, every victim who does not meet this sane representation is to be blamed themselves.

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researchers make a clear distinction between sleep quantity and sleep quality. Sleep quantity, at one hand, contains the amount of sleep. At the other hand, sleep quality

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researchers make a clear distinction between sleep quantity and sleep quality. Sleep quantity, at one hand, contains the amount of sleep. At the other hand, sleep quality

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Research has shown that adolescents have been losing sleep over social media. Due to the rise of smartphones and social media, teens prefer to spend their time online instead of going to bed on time. Moreover, the amount of sleep decreases significantly, which may affect their results at school. Therefore, researchers emphasize the dangers of media use in the bedroom before going to sleep

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Research has found that there is a correlation between social media use and sleep. First of all, they have found that the blue light of smartphones effect your sleeping pattern and the quality of your sleep. In addition,  another research agrees with these findings and explain even more interesting results. Apparently social media can cause mental health issues, and therefore can damage our concentration in class. Due to the fact that people dont sleep enough, they are much more susceptible. More and more people are using a smartphone nowadays, consequently there is an increase of menthal health issues in our population. Professor Belis, who teaches media at the university of Oxford, is concerned about these rising numbers.

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Due to the fact that computers and tablets are more accessible nowadays, children spent quite some time before their screens. Therefore, there is a need for empirical research, to form a guideline for parents who are responsible for the managing of their childrens screen time. There are three possible ways of mediating childrens screen time. The first one is restrictive mediation which contains the imposing of rules on the screen time. Secondly parents can try active mediation,

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Nowadays, the fact is that children start using media earlier than before. They also use more different kinds of media. Due to the digital evolution, children are living in a 'digital society' today. Parents, who can play an important role in the social media use of their children, can do this in different ways, ranging from active mediation to restrictive mediation. Since there are different strategies for parents to mediate, it is important to choose the right one for their family.

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Political communication and social media are two things that grow closer every day. A large amount of politicians have an account on Twitter, wich means that these media are well integrated amongs politicians. However, does Twitter help to gain more votes? Twitter is used for formal political matters as well as personal topics. From former rescearch is known that politicians who show their personallity to the public, are known for being very popular resulting in more votes. We can conclude that the last decade, social media has become more important for the personal politics of politicians.