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The target audience for the music video was older people who would know the song. The chosen style of the music video pitched by the director was a narrative music video. I think that I effectively fulfilled the requirements of the brief in my job role as editor. I took part in the filming of the video and completed all the necessary paperwork. To communicate developmental ideas for the music video I spoke to the director and also created examples of my editing ideas so the group could see what I wanted to include. For research I experimented with different editing effects. I got feedback on these ideas from my team. My ideas did have an impact on the final product as some ideas which I suggested were used for the video. Some modifications to the original concept I was responsible for include the use of black and white in the video. Some modifications we made to our video after feedback included; changing one scene from black and white to colour and altering the colour on the final scene so it was brighter. The documentation that was most useful in my role as editor to assist in the production was probably the storyboard because during our filming we needed the storyboard to follow and tick off each of the shots we had done. The rushes log was also useful as I could remember which shots were good and which needed to be filmed again/rejected. To gather feedback during production we decided to ask a few people some questions on our video that we had planned beforehand. We asked five people for constructive feedback. The feedback we received was helpful to us as we could take it into account and make changes to our video, including changing the brightness in one of the scenes and changing one shot from black and white to colour. For the final edit we had to present our video to an audience, however there were no representatives of our target age group in the audience. We got some varied feedback from this audience. Some felt the video could have been more engaging to the audience. The feedback was informative for the group but it would have been better if we had some feedback from our intended audience.

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Last week I continued to edit our final production. As we filmed several weeks ago I can focus on the editing. Bradley filmed some scenes over the half term as we had to reject some of the shots from the day we filmed. I put together a final edit and after showing this to my group and taking a look at Niamh's own edit we decided to change the order of our edit and add a shot of a sunrise. I had to add end to the edit but I was unsure how to make the credit text fade in and out of the video. Luckily I got some help from someone in my class.

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Tuesday 22nd - Friday 25th January 2019 

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Tuesday 22nd - Friday 25th January 2019 

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Communication in the team has been good as we have all worked together in previous projects and as we all understand what we all have to do in our job roles, there are no problems with communication.
The original research has helped me to show an editing idea to the director, I suggested using an 80's style multi image effect in our production and I showed an example from my own research of what I wanted to do. I produced an experiment showing this style of multi image.
The budget research wasn't all that helpful, all I really found out was the cost of an editor and and editing suite. I don't know what I was meant to get out of that.
I am yet to complete any pre-production paperwork as my focus has been on editing experiments and helping my team.
I can't say I have improved on anything in the last week as I haven't done anything new or that could in any way improve my skills.
all the work I have produced so far is on Padlet and Showbie so it is under my name already. I haven't yet felt the need to discuss what I have done with my group.

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Tuesday 29th January - Friday 1st February 2019 

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Tuesday 29th January - Friday 1st February 2019 

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Last week my production team needed to finalise all of our production documents so we could film on location. On Thursday we went on location in Harlow to film scenes for our music video, this was the first time I had been on location for a shoot outside of college. The filming went very well and every member of the team were present, as were our actors who worked very cooperatively with us.
There were one or two problems during filming, when we were setting up the lighting we thought we had the wrong leads for the light as they were different to the ones we had used for the lighting experiment. We contacted Dave who told us they were in fact the right leads so we continued with the set up. Also during the filming we had difficulty with props. In one scene we needed to burn some paper, we could not get the paper to burn very well and when I looked back on the footage later I decided that it needed to be re-filmed as it was not of a good enough standard to be used for the final edit. After the filming we went back to college and it was my job as editor to do a rushes log.

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Last week we had to plan and present our music video ideas and get into our production teams. For my pitch presentation I chose to use a PowerPoint as I have never used Adobe Spark and I prefer to do my pitch in a way that suits me. I think my pitch presentation is okay, my idea could be more detailed but this time I have an actual idea to work with. My research skills are better and I have definitely applied my research to my idea and the presentation shows that. I wrote a proposal for my music video idea, my writing was formal and concise. I put in as much detail as possible. I did not do a production schedule as I did not realise that that was part of the proposal.
Some problems I had included; not meeting the deadline for the history of music videos essay, difficulties writing my proposal and planning my essay. I have got an extension for my essay and for my proposal I just had to guess what exactly it was I needed to write.

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Last week I did not participate much in class so there isn't much to for me to write about. I needed to know how to apply knowledge of critical perspectives to inform my own ideas and how to critically evaluate information from a range of sources.
We had to review the different styles of music video including; impressionist, interpretive, surrealism and narrative style music videos. To explore the varying styles of music video, we had to experiment with the styles, creating a video of making a cup of tea but in the chosen music video style, I think mine was interpretive. I had to edit the tea video in a interpretive style, as I had a lack of ideas, I just added some music to video and cut out the unnecessary sounds and footage. Afterwards I wrote about the different music video styles instead of making a presentation. I already knew the styles of music video as I have created two previously.
I am still working on my essay notes and am yet to start writing it. I cannot think of any problems for this week. I did not set any targets for week one and 2. I need to get my essay started and prepare my pitch.

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Tuesday 11th - Friday 14th December 2018

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Tuesday 11th - Friday 14th December 2018

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The music video techniques that we tested included; multi image, lip-syncing, chroma key and animation.
From the experimental research I have learnt that to develop my skills being part of the team is important. Next time I need to try and have more interaction with my group and help out with work instead of keeping at the back.
I do not know what the purpose of my proposed music video is going to be because I did not realise I had to be thinking about that in the first place.
I do not know what I will experiment/test further.
For my own music video, I think I might decide to use multi image, like it has been used in one of the videos I have deconstructed. I like the use of the multi image effect and it was a popular editing technique in the 80s, if you look at 80s videos you can see this.
As I haven't even started thinking about a video concept, as I didn't know I had to so soon, I haven't got a concept in development as of yet.

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Last week I needed to know how to properly research information, I also needed to know music video techniques. In Friday's lesson, we were working in groups to film part of a music video, we had to use certain items of equipment and include a music video technique. We also needed to use the green screen. My group filmed several shots, our idea was to have someone's head opening up and we would use the multi image technique to have someone running around. We used the green screen to get the running shots. This was important for the project because it helped our group some techniques we may want to include in our own videos. When we were preparing to shoot we struggled to get the camera on the tripod. This week to improve I need to catch up with preparing my essay notes as I missed a day last week.