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use quote relating to appeals and american dream

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People in the ad are "happy"

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Get people of middle or lower class to associate prosperity or enjoyment with Budweiser.

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-Americans living american dream, or lower class people wishing to live american dream.

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In this budweiser ad rhetorical appeals are used to better relate to the audience.

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The budwieser ad reveals that all americans are targeted in this ad to associate budweiser with prosperity and enjoyment in life.

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Man and women and Dog, Woman appears to be wife, dog appears to be part of family.
Sun dial is the focus of the picture.
Both man and woman appear to be watching sun dial enjoying beer.
Man and woman appear to  have been working in garden or yard with their dog and stop to look at sun dial while enjoying beer.
biggest words in ad are "Live life, enjoy Budweiser"
Time and enjoyment seem to be the focus of the ad.

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From Prof Fray:
-Mid class growing
male dominated work force
-Women primarily were homemakers - cooking, cleaning,
-White mid class was considered social norm

Suburbs were becoming very popular during this time period after WWII, people moved out of town to enjoy middle class life and new found success.

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The Budweiser print ad was published to show an exquisite reproduction of what it was like to drink Budweiser living the american dream.

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During the 20th century america developed a very detailed outlook on what was possible with the prosperity america brought. Even though the beginning of the 20th century was rough prosperity and the american dream was born that created a heightened sense of the american dream being real.

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Conclusion - Evaluation of Author's Decisions

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Conclusion - Evaluation of Author's Decisions

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Describe the overall effectiveness of the creator's decisions? Do they effectively represent the American Dream?

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1) Ethos
2) Pathos
3) Logos

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1)Which audience are they trying to reach?
2) What is the desired effect?

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1) Background info
2) Original place of publication
3) Describe image

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Even though things are very different from what they used to be in this 1950 Budweiser print ad, an in depth analysis of the context, audience/purpose, and rhetorical appeals reveals that the ad is still a very relevant illustration of modern day american values.

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Address:
1) Context
2) Purpose/Audience
3) Rhetorical Appeals - Ethos, Pathos, Logos
How does the ad reflect the American Dream?

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1950s Budweiser Print Ad - "Noon, at Last"

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1950s Budweiser Print Ad - "Noon, at Last"