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His website is very straight to the point with all of his products, in the tour section it is very brief with only the dates listed and links to buy tickets. This makes it easy it understand.

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The way he promotes his recent singles is by bombarding every social media account with constant visuals and reminders and links to it. So you may not even be that much of a fan of this artist but there is still a high chance you will come across his new releases.

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In his bio on instagram he mentions his nomination, mentions he's going to be touring, and also a link to his new single which fans may choose to click on after viewing the snippet on his posts.

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Providing snippets of his new single alongside a competition to get his fans involved, its boosting awareness as fans or even other people who aren't fans may want to get involved in the competition for the prize. So this without the audience realising, gets them to talk about this competition which is featured with this new release, which entices people to listen to his song. Then fans contributing to this promotion will also make them remember the song more.

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On his instagram page he also has a little snippet of his new release with the use of applying personalised brands to everyday products which is common for the artist as its become like a trademark throughout all his singles to do so.

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His website homepage is only a link to his new song, with nothing else, this means it has your direct attention to listen to his new single instead of having a regular homepage with lots of buttons and other pictures. This is a good strategy of getting straight to the point of promoting himself.

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Jax Jones has a massive influence on the internet and uses it to his advantage to promote himself in several ways.