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Behind the Scenes Feature & Directors Commentary + Making Pennywise :
https://www.youtube.com/watch?v=rsNRXTdcwJ8

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ThinkTank's logo is clever as it is created from the play on words in the company name. The logo is the classic lightbulb representing a thought or idea and the bottom half of a tank therefore making 'ThinkTank'.

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Adidas or 'The Company With the Three Stripes' has a clever logo because its so simple that it becomes memorable for an audience.

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A Nightmare on Elm Street is such a clever title for this production as the main character is a monster who kills people through their dreams, therefore making him a nightmare

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I Feel as though 'IT' as a title for the production is clever as it gives a mysterious background to the character and imposes the idea that no one knows what 'IT' is

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https://www.youtube.com/watch?v=WiRCloktmaQ ; The creator of the teaser trailer for classic horror movie 'Scream' uses quick cuts and loud jumpy music to have an effect on the audience

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https://www.youtube.com/watch?v=UG7nL8DwzvA ; The creator of this teaser uses natural sound to his advantage. With a take on a classic scene style from one of the first Jigsaw movies to get the audience interested.

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https://www.youtube.com/watch?v=zTlwd6uqdJs ; The location is barren (A classic code and convention of horror - No Help). The creator uses foley and sound levels as an advantage to create an effect on the audience.

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The creator of this poster for the 1996 hit 'Scream' has been intelligent in the way they have used the trademark mask of the killer and shaped it into the trademark weapon used by him in the movie

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The creator of the poster for JAWS uses colours very well to create eye popping contrast

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The text is kept to the bare minimum to create more space for the brilliant visuals used by the creator who has used the storm drain location to his advantage to create a gloomy and sinister poster for the 2017 remake