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Vernallis stated that music video's often contain base track as they offer a variety of different shot types and angles, which can be interchangeable during the editing process, which is demonstrated in either of these clips.

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According to Goodwin's theory a music there are three different types of relationships between a song and the music video, which are: illustration, amplification and disjuncture. In relation to my music video, it is amplification as, the videos introduces new meanings that does not contradict with the lyrics. The 1st clip correlates with the lyric 'shine ya light' to emphasis the difference between light and dark as well trying to emphasises the light element with the neon background. The aim of the lyrics to the song and video is meant to show how ordinary people can make it if they put their mind to it.   The second clip is also amplification and is about a toxic, dysfunctional, abusive  relationship but yet show the actors to still be in love with each other. It correlates with the lyrics and brings out a new meaning to the idea of that type of relationship.

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Vernallis also points out how jump cuts are often used. They are used in order to establish a different scene, which could suggest a difference in the structure of the song, this can be demonstrated in both these clips.

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-I believe that our groups music video, follows the typical conventions of a music video. This can be illustrated through Carol Vernallis and Andrews Goodwin's theory below.

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According to Vernallis' theory on camerawork, the camera often moves with the artist.  In both these clips you can see the camera following the  actions/movements of the artist and not staying stationary. As you can see from both of the clips, this helps in adding effect and depth into the video and not make it look flat.

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Vernallis also talks about how music videos contain loads of close ups, especially of the pop genre. In the first clip you can see a close up that we used in our music video compared to the actual artist music video. In both of these clips you can see the emphasis on red lips, thus suggesting that it has some significance, in either videos. Close ups show and help us understand what the artist maybe thinking or feeling. or place importance on a certain object or element.