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foot in the door: first month free, every month after that is $66

peripheral route: you will feel more confident in yourself

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Mere-Exposure- When you see the countless commercials that feature this "wonder product" being used all the time.
Peripheral route of persuasion- the use of celebrities to endorse a product or emotionally charged commercials that have nothing to do with the issue.
Door in the face- commercials challenging you to be the best or have the product make you seem like the best.

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Budweiser "Lost Dog" Superbowl 2015 Commercial THE FEELS

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Foot in the door
Asking for only a dollar a month. Then asking again for a dollar a week...
Mere-Exposure
Putting up posters in every classroom and all over campus to get audience familiar with charity.

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Mere-exposure: they have a preference towards pep rallys and spirit week, so they want it back

Foot in the door: Asking for 1 pep rally first, then a whole spirit week after

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Peripheral Route of Persuasion: "I would be so much happier if I got more gifts for Christmas like all the rest of the kids do!"

Norm of Reciprocity: "if you get me more presents then I will give other people more gifts too!"

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Get more freedom and responsibility from parents 

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Get more freedom and responsibility from parents 

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Mere-Exposure: spend more time and attention to your parents so they like and appreciate you more.

Norm of Reciprocity: tell parents that you got good grades or that you did chores so you should be allowed to hang out with friends and go out.

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Foot in the door: "My car has so much wrong with it. I need to take it to the shop. Maybe I should just get a new car."
Central route of persuasion: "If I were to get a new car, I wouldn't have to spend so much money on the car I have now"

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Convince parents to buy you something expensive

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Convince parents to buy you something expensive

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Door-in-the-face: "Can you buy me a car? What about a new laptop? How about a phone?"
Norm of Reciprocity: "If you buy me a new phone, I'll work around the house"
Lowball: "It won't take that long to save up for a new phone, it's easy!"

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Convince Boyfriend/Girlfriend to do something they don't enjoy doing

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Convince Boyfriend/Girlfriend to do something they don't enjoy doing

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Norm of Reciprocity: I will watch Frozen with you if you come see IT with me.
Door in face: Ask Aiden to see IT with Romeo, but then just say that he wants to go out to eat with her.
Peripheral Route of Persuasion: Focuses on emotional appeals and Romeo says that he is sad so he wants Aiden to come do something with him, like see a movie.

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Mere Exposure: TV Ads (Vote Fo Fro!)
Central Route of Persuasion: Max should be president because he will decrease pollution
Peripheral  Route of persuasion: He's great with the kids!
Foot in the Door: Check out our website for more info!
Door in the Face:  If you don't vote for Max, you must hate children and the evnironment
Lowball: One penny can help save our oceans
Norm of Reciprocity: I fixed the environment, now vote for me!

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Mere-Exposure - Present the family-man background of the candidate
Central Route of Persuasion -  refer to tax plans, fiscal matters
Peripheral Route  - Personal experience and social issues
Foot in the Door - enforce discipline and title
Door in the FAce - Advocating for genocide
Lowball - Present a speedy solution to national deficit
Norm of Reciprocity - Give me votes in return for supporting middle class

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Mere Exposure: giving one day of good food.
Central Route of Persuasion: diabetes rates are sky rocketing
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Foot-in-the-Door:
"Come in now for a free trail to test out some of our fantastic stations like paper cutting and phone book ripping!"

Central Route of Persuasion:
"Come and work out in Dwight's Gym for Muscles and be as strong as ten beets in no time!"

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Central Route of Persuasion:
"Its high quality, that is why it will last forever!"

Door to the face: "I want the whole outfit, well maybe just the leggings."

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Norm of Reciprocity: We meet all your basic needs, and you give us your soul
Peripheral Route of Persuasion: Join our family
Fun Facts: Founded Blood Source in 1950 and we are definitely not vampires.

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Peripheral Route of Persuasion: ¨You can save someones life in just 10 minutes.¨

Norm of Reciprocity: ¨Save a life, and get a cookie.¨

Lowball: It doesn't take much time to help someone, and potentially save their life.

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Peripheral Route of Persuasion:
Giving just a little bit of blood can help save people's lives.

Lowball: It doesn't take that much time to help someone by giving a little bit of blood.

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Visit our new Gym for the holiday season!

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Visit our new Gym for the holiday season!

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Mere-Exposure: It's local, try to show you understand their known goals
Central Route... Facts about weight loss have proved that exercise helps you lose weight
Peripheral route... If you want to look and feel better for the holidays, join!
Foot in the door: Try for a week or day free, then join monthly membership
Door in the face: Join our gym membership!
Lowball: give holiday deal then increase price after New Years
Norm of reciprocity: We gave you the free trial... Now you're obligated to pay monthly membershipJoin Our Gym!