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Originally, Jimmy Choo aimed for the top. He wanted his brand on celebrities, he wanted it to be a prestigious luxury brand. Today, the company is working to maintain their prestige. Their aim was to land stores in the most high class areas of the world, and to expand beyond London borders. In recent years, they entered the Main Market of the Stock Exchange, and valued at around $1.2 billion. It seems as though they've reached the top and are making efforts to stay there, as opposed to trying to achieve new prestige and goals. Ultimately, they want to grow the brand without compromising it. They aim to protect what they have currently with regards to their brand positioning, but also encourage growth.

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The founder of Jimmy Choo, (Jimmy Choo himself) was born into the family name Chow. Alas, this was misspelled on his birth certificate, legally altering his last name to Choo.

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Sandra Choi is the Creative Director of the company, and is also the niece of Jimmy Choo. She left her home when she was 17, due to lack of support for her dreams of going to art college by her parents. She ended up living with the Choo family and becoming the very first employee of Jimmy Choo. She became fascinated with the world of design and completely immersed herself in the business. She pushed the limits of the brand and extended her creativity beyond stilettos and into other types of shoe.

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Introducing the Men's Autumn Winter 2017 Campaign

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Jimmy Choo presents a suite of carefully calibrated footwear that challenges convention for Autumn Winter 2017. Discover the Men's AW17 collection at: http://bit.ly/AW17-MEN

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Introducing the Jimmy Choo MAN ICE Fragrance

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Discover the Jimmy Choo MAN ICE Fragrance at: http://bit.ly/ManIce

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Jimmy Choo caters to the wealthiest and most iconic people of the world. People buy their product for the prestige, and many buy it because $2,000 for a pair of shoes is equal to what the middle class may think of a pair of $50 shoes. They are owned and operated by billion dollar businesses. JAB Holdings recently sold their holding of the company as they made the decision to transition out of the luxury market. Meanwhile, Michael Kors was looking to move into the extreme highs of the luxury market, as the fashion retail has seen a decline in the sales of mid-line products. This is likely due to the ever increasing gap between the rich and the poor(er). They plan to make their way to the top with their recent purchase of Jimmy Choo.

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They impact the economy in other ways than encouraging sales of glamorous shoes to the rich and famous also. The Jimmy Choo Foundation has recognized that women are an integral part of the economy, and that their involvement in local and global economies leads to progress. They have partnered with the organization CARE Initiative, and are hoping to change at least 8,000 lives by 2019 with their Lendwithcare program. This program works to bring women in developing countries out of poverty through the provision of education and loans, so that they can receive the opportunities they each deserve. In addition, entrepreneurs are provided with financial tools, and are given access to credit. The proceeds come from corporate funding, and Jimmy Choo also makes a point to donate to local charities.

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Sex & The City was a massive hit television show running from 1998 - 2004. It featured a quirky cast of ladies going through life expensively in New York City, combating stereotypes and looking for true love that never seemed to come their way. The show put shoes in the spotlight and expensive brands such as Manolo Blahnik, Prada, Gucci, Chanel, and Jimmy Choo. Shoes were so integrated into the show that a character became unable to afford her living space due to the amount of money she'd spent on shoes. A scene in season three features a pair of Jimmy Choo shoes, when character Carrie is rushing to catch the ferry and looses a shoe. She proceeded to exclaim, "I lost my Choo!". The "Choo" was well loved and gained much publicity, drawing closer attention to the brand producing it.

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Jennifer Lawrence

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Rhianna

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Halle Berry

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Princess Diana

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Taraji P. Henson

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Introducing the Women's Autumn Winter 2017 Campaign

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For Autumn Winter 2017 Jimmy Choo looks within to conjure a collection that encapsulates the recurring theme of duality that is at the heart of the brand. Discover the AW17 collection at: http://bit.ly/AW17_JC

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Symbol JYMHF
http://www.nasdaq.com/symbol/jymhf/interactive-chart

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Shimmer in the Dark: Jimmy Choo CR18 Featuring Cara Delevingne

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"Women have always been at the core of the Jimmy Choo brand, and as a company, we feel passionately about creating a world where women can develop the confidence and optimism to dream and achieve." ~ Sandra Choi

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"Women have always been at the core of the Jimmy Choo brand, and as a company, we feel passionately about creating a world where women can develop the confidence and optimism to dream and achieve." ~ Sandra Choi

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"Describe your style and any eras, icons or influences you have?"

"Growing up in suburban Connecticut most of my style influences were people I'd see around me, the rebels at school, the girls who were into alternative music, in clunky shoes and black mock turtlenecks, they had the bumper sticker for the alternative station on the back of their Volvos, they were the crowd I wanted to roll with."

http://us.jimmychoo.com/en/choo-world-the-edit/chloesevigny.html?articles=the-edit

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"Shoes, Dakota maintains were always in the blood, “My earliest fashion memory was clomping around in my aunt’s heels, while visiting her in Miami. I was probably around two years old and insisted on wearing them with absolutely everything the entire trip!”"

http://us.jimmychoo.com/en/choo-world-the-edit/dakota-fanning-style-diary.html?articles=the-edit

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"Who are your style icons?"

"My style icons range from Jane Birkin to Cate Blanchett. I'm also in love with the ‘60s and ‘70s so I'm always looking for outfit inspiration on Pinterest and buying stuff off Etsy! I love that the ‘90s are coming back because it makes me nostalgic of my childhood. I was a huge Spice Girls fan and just bought platform sneakers in honor of them!"

http://us.jimmychoo.com/en/choo-world-the-edit/emma-roberts.html?articles=the-edit

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"A fierce proponent of a more gender-neutral approach to identity, Cara has also graduated from those sparkly mini dresses to pulling off androgynous tailoring with aplomb. “Being male or female is less ‘opposite’ now than it ever has been. I don’t think mastering androgyny is necessarily about picking something that a man would wear. I think it’s about feeling relaxed whether it’s masculine or feminine.”"

http://us.jimmychoo.com/en/choo-world-the-edit/cara-delevingne-style-diary.html?articles=the-edit

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"What is your favourite Jimmy Choo style from the Jimmy Choo shoot today?"

"I think my favourite look was the pink velvet ballet heels with the big skirt we shot in the window. The whole look had a vintage Oscar de la Renta vibe to it; it was so ethereal and relaxed. Those shoes are beautiful and the colour of the shoes made the black dress feel so special."

http://us.jimmychoo.com/en/choo-world-the-edit/katehudson.html?articles=the-edit

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"Knowledge is king, and when and if they find something hard, they shouldn't give up. Those are core values, and when they have those in place, they can do whatever they want." - Sandra Choi

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"Knowledge is king, and when and if they find something hard, they shouldn't give up. Those are core values, and when they have those in place, they can do whatever they want." - Sandra Choi

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Committed to the founding principles built on design integrity, from sketch to shoe, skilled Italian craftsmanship and a luxurious quality of materials are invested in each and every unique Jimmy Choo product. Jimmy Choo introduces Made-to-Order for 2014 offering customers a tempting suite of signature styles that can be custom made in a myriad of colourways, textures and finishes tailored to personal style preferences.

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https://www.lseg.com/markets-products-and-services/our-markets/london-stock-exchange/equities-markets/raising-equity-finance/market-open-ceremony/welcome-stories/london-stock-exchange-welcomes-jimmy-choo-plc-main-market
http://us.jimmychoo.com/en/customer-services/about-us.html
http://www.thefashionspot.com/buzz-news/forum-buzz/701297-top-models-star-in-jimmy-choo-fall-2016-ad-campaign/
http://us.jimmychoo.com/en/choo-world-news/pf16-womens.html
http://wwd.com/business-news/media/gallery/jimmy-choo-unveils-pre-fall-2016-campaign-10443555/#!5/jimmychoo-memopad-030616-05
https://blog.hollywoodbranded.com/top-10-brand-mentions-in-sex-and-the-city
https://en.wikipedia.org/wiki/Sex_and_the_City#Fashion
https://www.glamour.com/story/jimmy-choo-creative-director-sandra-choi-on-her-career-and-brand-history
https://blog.hollywoodbranded.com/top-10-brand-mentions-in-sex-and-the-city