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The Month of June is Dairy Month and fathers Day is also in June !! it is the first time Dairy Alliance teams up with grocery stores worldwide🌍 to celebrate National Dairy Day!! Do not forget to stop by to your Local grocery store for a free gallon of milk and free ice cream! Fathers bring your children out for free icecream !! #NationalDairyDay #FathersDay

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Milk seems to always be the beverage of choice Especially in the morning time. We appreciate all dairy farmers I work hard to provide all of the dairy products that we use on a daily basis. I have all of cereal and help us celebrate #Nationaldairymonth

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Despite inflation, dairy still costs about 25 cents per 8-ounce glass! Have a DAIRY nice day! #NationalDairyMonth #FunFact

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Fun Fact: Dairy products can be made with little to no lactose!

This #NationalDairyMonth don't forget to enjoy your favorite dairy products, even if you're lactose intolerant!

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Throughout #NationalDairyMonth we think about all the amazing drinks, foods and meals that dairy products produce but we cannot forget about our dairy farmers who out in the work 365 days a year to give us all the products we love! #NationalDairyMonth

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We can’t think of a better way to start of your morning than with a cup of milk to celebrate #NationalDairyMonth. Call a friend and cheers the mooovment! 

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#FunFact Did you know the average cow produces six gallons of milk each day?
Cows have been providing nourishment to humans for thousands of years. During #NationalDairyMonth we say thanks to all the farmers and all the cows who help us grow.

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A delicious Mexican delicacy known as “arroz con leche” translates to rice with milk. During this #NationalDairyMonth make sure to try out all the culture foods made out of dairy. #dairy #lácteos

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National Dairy Month is here, and this year we want to highlight the nutritional benefits of eggs as a superfood. Eggs are packed with protein and essential vitamins and minerals that make them a fantastic addition to any diet.

So why not celebrate National Dairy Month with a delicious egg dish? From omelets to frittatas, the possibilities are endless! Share your favorite egg recipes with us and use the following hashtags to join the conversation: #NationalDairyMonth #SuperfoodEggs #HealthyEating

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While we enjoy a glass of milk or a piece of cheese during #NationalDairyMonth let's not forget the beautiful animals that allow us to enjoy dairy products every day! Raise a glass of milk to all the farmers and cows who provide nourishment to the world.

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We can’t think of a cuter way to celebrate #NationalDairyMonth 🐄🥛 Join the fun with a tall glass of milk, one of the leading sources of calcium, and don your best milk mustache!

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Enjoying a glass of milk while dipped with cookies is classic! Grab a gallon of milk to enjoy and explore the sensation of having a nutritional drink right in your hands!
#NationalDairyMonth

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Sticks and stones have no chance against calcium rich bones!

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Welcome to the information station for all things dairy! #NationalDairyMonth is almost among us! #FunFact Milk provides exceptional hydration. It will give you 1.5x more hydration than water. Cows drink 30-50 gallons (about a bathtub full) of water daily. #Calcium #Protein #VitaminD #BVitamins

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Did you know that milk is the leading source of calcium and has 8 grams of protein per serving?
Raise a glass of warm (or cold) milk to honor #NationalDairyMonth 🥛🐄

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Pair your delicious sweets with some cool and refreshing milk.
It's #NationalDairyMonth! Enjoy your favorite dairy products and celebrate with friends and family.
Make new memories along with your nutritional dairy!

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The perfect snack for kids!
So many different combinations, all high in protein! #NationalDairyMonth

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Childhood is pretty much non-stop, which is why snack time is a really important pit-stop for young speed-demons. And without question, the best way for kids to refuel is with plenty of protein. Something every glass of milk contains a lot of-8 grams to be specific. The natural protein found in milks helps build and repair muscles and healthy bones. Milk is also the top food source of calcium, vitamin D and potassium - three nutrients most of us don't get enough of.

The benefits of milk for kids are beyond dispute, but the challenge is getting them to slow down long enough to enjoy it. One sure-fire way to do it with snacks. But not just any snacks. You want snacks like these-delicious and simple to make treats that either incorporate milk or go beautifully with a nice cold glass of it. They're guaranteed to help your kids power-up in a way that everyone can feel good about.

Hot, cold or in-between, when washed down with an 8-ounce glass of milk, this frittata with veggies delivers 32 grams of protein. It's the ideal anytime power source.

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Childhood is pretty much non-stop, which is why snack time is a really important pit-stop for young speed-demons. And without question, the best way for kids to refuel is with plenty of protein. Something every glass of milk contains a lot of-8 grams to be specific.

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As we celebrate #NationalDairyMonth! Raise a glass of milk to the dairy farmers. Without them, the dairy industry would not be the same. #Milk #Dairyfarm

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Superfood for regular people!
Official drink of personal bests!
The more real milk kids drink throughout childhood, the taller they can get in their teenage years!
#NationalDairyMonth

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Real Milk is the original wellness hack. Each 8-ounce glass of low-fat milk contains 13 essential nutrients, including 8 grams of natural, high-quality protein, which helps you build stronger bones and muscles (1-5). Basically, high-octane fuel to help you get the most out of your workout, build lean, mean muscle, and maintain a healthy weight. And after putting in the work, you can treat yo self to some low-fat chocolate milk, which actually helps you recover faster than common sports drinks, as numerous studies suggest (6-7). But it's not just about muscles; it's also about bones. Recent studies also suggest that the more real milk kids drink throughout childhood, the taller they can get in their teenage years! In fact, each additional glass of milk kids drank per day growing up increased their height around .39 cm by age 17 (8). Believe that.

Learn more about the real benefits of drinking real milk.
HIGH-PERFORMANCE PROTEIN.
Protein has a more powerful effect when it comes to satisfying your hunger than either carbohydrates or fats. Each 8-ounce glass of lowfat milk contains 8 grams of natural high-quality protein to help you get more out of your workout, build lean muscle and maintain a healthy weight. Add a glass of real milk to your breakfast to help you feel full and satisfied longer, and ready to power through your day!
OFFICIAL DRINK OF PERSONAL BESTS.
Studies suggest that drinking real lowfat chocolate milk after strenuous training could help athletes gain a performance edge in their next workout later that same day, compared to when they recover with a typical sports drink.

Being active puts greater demands on your body, and drinking both milk and chocolate milk can help you get ready for any activity, while drinking chocolate milk helps you recover, refuel, and rebuild for what comes next.
ESSENTIAL NUTRIENTS FOR YOUR KID'S GROWTH.
Real milk is the leading food source for 9 essential nutrients in children 2-18 years of age, including calcium, vitamin D and potassium. Together, these nutrients help fuel kids during their critical growth years and beyond. Studies suggest the more milk kids drink regularly throughout childhood, the taller they get by age 17.

Drinking milk each day is a simple way to fit more wellness into your routine. That's because with milk, every sip counts - with 13 essential nutrients in every serving. Milk's nutrients are linked to immune health, bone and muscle health, reduced inflammation and reduced risk of chronic diseases.
HYDRATES BETTER THAN WATER.
Research shows that milk is one of the best beverages for hydration, even better than water or sports drinks. Researchers credit milk's natural electrolytes, carbohydrates, and protein for its effectiveness.

1. A Moderate Serving of High-Quality Protein Maximally Stimulates Skeletal Muscle Protein Synthesis in Young and Elderly Subjects.

2. Increased Dietary Protein Consumed at Breakfast Leads to an Initial and Sustained Feeling of Fullness During Energy Restriction Compared to Other Meal Times.

3. Dietary Guidelines Should Reflect New Understandings About Adult Protein Needs.

4. Calcium Intake Influences the Association of Protein Intake with Rates of Bone Loss in Elderly Men and Women.

5. Dietary Protein and Energy Balance in Relation to Obesity and Comorbidities.

6. Gain a Performance Edge.

7. Chocolate Milk and Endurance Exercise Recovery: Protein Balance, Glycogen and Performance.

8. Higher Longitudinal Milk Intakes Are Associated with Increased Height in a Birth Cohort Followed for 17 Years.

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Real Milk is the original wellness hack. Each 8-ounce glass of low-fat milk contains 13 essential nutrients, including 8 grams of natural, high-quality protein, which helps you build stronger bones and muscles (1-5). Basically, high-octane fuel to help you get the most out of your workout, build lean, mean muscle, and maintain a healthy weight.

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🍪What goes better together than milk and cookies? Nothing, which is why we are celebrating #NationalDairyMonth with freshly baked cookies and a tall glass of milk! #MilkandCookies

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After a outstanding 2022 season, The Fresno Grizzly make their return to Chukchansi Park in early April! Get your tickets on sale now at their website today!

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Friends!  Family!, Everyone! It's national Dairy Month!🐄 Join us in celebrating this June by raising a glass of milk to good health! #NationalDairyMonth

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Friends! Family! Everyone! Lace up them walking shoes and get out walking with your friends in the down syndrome community. Every Tuesday, we would like to get groups together to get some exercise in and bring our community together. So join us out there! #StollinNRollin

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Strategies Used in Alternative Press Releases

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Strategies Used in Alternative Press Releases

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This article follows all the advice Brian gives related to strong blogging: a sure-fire headline structure, a strong opening that uses an anecdote that paints a relatable picture, and content that utilizes all the laws of persuasive blogging. (Plus other tips)

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It's incredibly hard to get a social media community interested in a press release, and it's not because they hate hearing about what your company is up to, it's just that they hate the way you're telling the story. Consider some of the approaches the average press release takes.

1. [company/brand name] announces [product/service name]

This press release is boring and will be considered spammy because it simply uses hyperbole to shamelessly promote a company's product or service.

2. [company/brand name] announces [financial news]

This press release announces that a company is merging with another, has gotten additional funding, etc. And doesn't really add any value to the experience of the end user (unless you're announcing something like the Google acquisition of You Tube)

3. [company/brand name] plans [action]

This press release announces that a company plans to do something, i.e. 'medical company plans to combat disease'. While we're all for combating disease most social media users would appreciate it if you did it a little more quietly or make it more relevant.

4. [company/brand name] achieves [accomplishment]

This press release just pats its sponsor on the back by boasting what the company has achieved. Sure, we're happy that you've signed up your 100,000th user, but what do you want us to do about it?

Why Regular Press Releases Fail in Social Media

Here are the 3 main reasons why a press release would normally have zero chance of success in social media:

1. They have the wrong singular focus, which is on the company issuing the release.

2. They are full of marketing-speak that inherently engenders mistrust in the eyes of the social media audience.

3. They don't have a specific audience in mind, and are written broadly and presented blandly.

Now, it's perfectly fine to want to promote your company, because after all, we all have to make a living. But the social-web audience doesn't like blatant sales and marketing speak.

How to Make it Work

If you look at Brian's article from last week, How to Get 6,312 Subscribers to Your Business Blog in One Day, it's not designed as a press release (nor was it paid for by anyone). Regardless, it accomplishes most of the functions of a good press release.

When I asked Brian about it, he said when he writes press releases, that's the way he does it. It should be presented as a story that has value to readers first, because if it happens to be picked up by a journalist, you've just made his job easier by presenting an angle. That said, Brian told me he rarely bothers with press releases, because if done well, a well-written case study can do better in social media in terms of both exposure and SEO benefits.

Brian's article worked. It got over 900 Diggs, and made Delicious Popular while attracting 30,000 unique visitors from outside the regular Copyblogger readership. The reason it worked is because it wasn't directly trying to promote him or his client. Rather this "alternative" press release announces a service and an accomplishment but (this is important) then goes on to create value by explaining what techniques were used to create that success, why these techniques work, and how the audience can replicate the results.

Strategies Used in the Alternative Press Release

The article follows all the advice Brian gives related to strong blogging: a sure-fire headline structure, a strong opening that uses an anecdote that paints a relatable picture, and content that utilizes all the laws of persuasive blogging. But what I found brilliant was that the post is completely social media optimized.

1. The headline is optimized for all three kinds of readers.

2. The post is perfect for diagonal readers.

3. The text formatting is attractive, unlike the bland press releases everywhere else.

4. It's to the point. There are no words wasted.

5. It creates value by including a step-by-step methodology for others to follow.

This is an excellent example of how putting readers first can provide big rewards in social media, as opposed to spending $200 to issue a press release that no one reads. Find a way to deliver value to people beyond your company news, and more people will take an interest in what you're doing.

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How to Write a Social Media Press Release - Copyblogger

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It's incredibly hard to get a social media community interested in a press release, and it's not because they hate hearing about what your company is up to, it's just that they hate the way you're telling the story. Consider some of the approaches the average press release takes. 1.

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Here are five ways to get the word out using the social media press release.

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Here are five ways to get the word out using the social media press release.

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Social Media
Whether you only have a moments to get a tweet out, you only have your smartphone to take a quick photo or video related to your announcement, or you simply want to promote your official press release, then you have to rely on the power of social media.

Unlike the average press release where you get 300 - 800 words to get your story out, with social, you'll be lucky to get 90 characters, one image, and even seconds of people's attention.

Here are five ways to get the word out using the social media press release.

Chances are, you've seen quite a lot of press releases come across your news stream. Media outlets are big on these, starting them out with breaking.

Others use the #pressrelease hashtag.

If you really want to get attention for your press release, you'll have to get creative beyond just using text and links. For example, you can incorporate images in your press release tweet.

And you can use video.

Both will help your announcement stand out on your profile as well as within the Twitter newsfeed itself. You can also use a mix of tweet types (text based + link, image + link, and video + link) to tweet about your press release multiple times, but in different ways so that even someone who has seen all three tweets will see something new in each.

For an additional boost, you can use Promoted Tweets to reach an even larger audience with your press release. You can sign in to Twitter Ads using your usual Twitter credentials and then target your press release tweet to reach specific audiences. For example, you could target your ad towards specific news networks and the people that follow them, or Twitter users with specific interests.

This will help you spread your press release even further, generating more buzz, shares, and traffic back to your press release or website.

Using Facebook for your press releases is a bit tricky, thanks to Facebook's continued lowering of business page's organic reach. And for the little organic reach your page has left, you certainly don't want to use it on text based updates as those receive less exposure than updates with links, photos, and videos.

Hence, you need to make your Facebook press more than just text. A combination of an uploaded photo, 90 characters worth of text, and a link to your website or press release is (currently) the best option to go with.

The reason you want to only use 90 characters before the link is so that the link shows up above the photo. Otherwise, people would have to click on a read more link or on the photo itself to get to the link.

Speaking of links, you can also paste in the link to your press release as your update, and add an additional description for great visibility.

One thing to note - with this approach, you'll need a good photo on the press release page, or a great photo to upload as the thumbnail for the link.

Another thing to keep in mind is engagement. The more engagement you can get with your press release post, the more reach it will have. So instead of just posting, "We're announcing the new ____..." consider asking your fans what they think about it, how excited about it they are, and other prompts to get more engagement.

As with Twitter, you can also depend on Facebook Ads to promote your press release to a larger audience. With better targeting options, you can promote it to the audience you want to reach based on demographics and interest, or to the media outlets and journalists you would love to cover it.

This can definitely help you increase the odds of getting more coverage for your press releases.

If you want to promote a press release on an image-based network like Pinterest or Instagram, you need to have an image that really grabs people's attention and gets your message across - without the need for someone to click through to your press release.

While photos like this are cute, they are the type that will get shared, but not get your press releases clicks.

On the other hand, if your image represents the content of your press release with a call to action, you'll get shares and clicks.

One thing to keep in mind about Instagram shares - all you have is image and text. The links you share with your images are not live links. So your only two options are to get the entire message across with the image and the description, or to include an easily memorable link to your official press release. So consider posting announcements like this...

Or, for press releases, take a screenshot of the release itself with directions on how to find the link.

Both will help your instagram followers figure out what your announcement is about, and will help them quickly find the link to more details.

Videos can help your audience get excited about an announcement even better than images. This is why you should add an Instagram video into your press release promotion. Essentially, these can be teaser videos that will make your audience want to learn more about your announcement (try Snapchat too if you're bold enough).

You can also share your Instagram videos on Twitter and Facebook to make sure that you reach more of your audience and get a live link out to them all. Not only that, but your audience is more likely to share them, especially if they are clever.

The best part is these videos don't have to be professionally made. People aren't upset about Instagram videos being made quickly on a smartphone, that's what they do. So all you need is something that represents your announcement or press release and is film-able, such as a behind the scenes of an interview, or a quick product tour, and you're all set!
How do you incorporate social media into your press release campaign?

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The Art of the Social Media Press Release | PR Academy

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Social Media Whether you only have a moments to get a tweet out, you only have your smartphone to take a quick photo or video related to your announcement, or you simply want to promote your official press release, then you have to rely on the power of social media.

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Its More Than Dairy. It Brings Us Together.
Grab your family and friends and join us in celebrating #NationalDairyMonth! You don't want to miss out!

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Did you know U.S. cows give an average of 6-7 gallons of milk per a day? That's over 100 glasses of milk! Make sure to get your glass in! #NationalDairyMonth