# data[].attributes.body
Whilst creating my website I previously looked at other artists websites to get a genral picture of the layout, and put them into my own website but also aiming to attract my audience. I followed the typical layout of inidie pop artist, which would include a home page, a live page etc. When creating the layout I then had to think about the content I would be involving. During our pitch we agreed that our target audienc will be 18 year old students. As 18 yer olds are the target audience, I wanted to add as little text as possible. Many teens especially 18 year old are busy with exams and their social life and do not usually have time to be reading long paragrahs about the artist, therefore I have included many pictures of the artist to make it more engaging for the target audience, picures are both informitive and quick therfore by having loads of picture and fewer text will draw in the audience and added in text absolutely necssary. Moreover our target audience was to be reading magazines such as Star and Ok. In magazines as such they inclue more picures than text, hopefully by using this technique that is similar to other forms of media my target audience is reading it will further engage them.

# data[].attributes.body
The colours used in the digipak attracts the audience, in many indie pop artists digipaks such as Lana Del Rey and Florence and the Machine their albums are quite muted and some even being black and white (Ultraviolence) , from this knowlege and resarch I incorprated this within my own digipak I feel as though the muted colours and black and white will draw in the aueince. Moreover most artist used either a white bold font or a red font for their name examples being Lana Del Rey's Honeymoon album and Ellie Goulding's album. I have also incorprated this within my own. Moreover other artist is know for a staple look, such as Charli XCX is known for her big curly hair and Ellie Goulding is known for her half shaven blonde hair, I have also included my artists staple look which is the red lips and beanie. By following this it will attract the target audience as they will recognise this synergy and recoginse the artist where ever it may be.

# data[].attributes.body
Overall I think that all my products were successfull. I feel like they way my video was presented fits the genre perfectly, most indie pop videos incorprate both the artist and narrative. Moreover I think that my digipak and website also was successful as it uses all the conventions of an inide pop artist but it adds a twist to it.

# data[].attributes.attachment_link.description
Join the web's most supportive community of creators and get high-quality tools for hosting, sharing, and streaming videos in gorgeous HD with no ads.

# data[].attributes.body
My ancillary products had to link to my music video as it was the main product, my artist already had key synergy (hat and lips) in the music video but the place it was filmed which was by London bridge, Piccadilly Circus, South Bank and you could see parts of Tower bridge. Another piece of synergy used was the dungarees and turtle neck, I incorporated these throughout all media texts. I used an image that displays London bridge in the background of my digipak, moreover I used an image of the artist incorperating the beanie and the hat and also the dungrees and turtle neck. On the front of the digipak, I did not use a direct mode of address towards the audience as I convetionally in the indie pop genre the artist does not genrally use a direct mode of address. Moreover in the music video the song is quite sad and mellow and it had quite a muted effect to the music video, which is quite typical in the indie pop genre, it gave the music video emotional atmosphere to it. As it was quite a muted vibe to the music video I wanted to incorprate this within the digipak and website also. I changed the colour of the original image of the artist so it had quite a muted effect and made the background black and white which also gives it a good muted vibe. On the website, I used the same image oas the digipak, I used the same image as other websites from other artists such as Lana Del Rey and Ellie Goulding uses an image of the artist that is the same as the digipak or in Lana Del Rey's case she used the actual video. This is effective as it create a synergy link between both the digipak and website, the audience will recognise the same image from the digipak and the website. Moreover, alongside that I have used the same font on both the digipack and the website, this again links both the website together.

I used red font that is very similar to my artists lip colour, this creates another synergy link between all media texts, this will hopefully make the audience associate that shade of red to the artist even when they see it in every day, hopefully another marketing strategy.

# data[].attributes.body
Throughout all three products (this includes the music video, digipak and website) I have used synergy to link all media's together. My main product was the one I had to link my ancillary texts to. My artists original synergy was a beanie and red lips, this would be throughout all products my artist creates, such as different albums and when in interviews etc the audience would be able to recognise her through these.

# data[].attributes.headline
                                                      Evaluation Question 2

# data[].attributes.subject
                                                      Evaluation Question 2

# data[].attributes.body
How effective is the combination of your main product and ancillary texts?