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in watching several of his videos, including the 3 shown above, I have found that David Fincher has several areas that are almost imperative in his work. For a start, he is a very keen user of using imagery symbolically to infer a deeper meaning without simply showing it. Near all of his videos deliver an abstract narrative or performance essence that can be interpreted to have a hidden meaning. The Rolling Stones 'Love is Strong' is a prime example of this as it inferred that 'your love' is easy to find, and this was shown purely by expanding the people in the shots to make them look big.
He will also use colour and costuming effectively to create a specific point. Whether it's negative or positive or whether the colour is meant to associate to a deeper meaning; for example a dark and torn top in comparison to a bright or lighter neat top can represent the after effects or fall of an action. This was inferred in 'Dance This World Away' by Rick Springfield.

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His first directed film for music was in 1984 with Rick Springfield's 'Dance This World Away'. His latest work being Justin Timberblake's 'Suit & Tie'.
During his early years he worked very close in hand with Rick Springfield, directing a total of 4 songs for him.
He also worked with The Motels (4 songs) and further along his career, working on 4 of Madonna's songs including Express yourself.

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Born August 28th, 1962. David Fincher is an American director, producer and producer in both music videos and film.
Throughout his career, he has won many awards including:
*Academy award for best director for films such as ' The Curious Case of Benjamin Button' and 'The Social Network'.
*As a music director he has won 2 Grammy Awards for Best Music Video for his work in 'Love is Strong' by The Rolling Stones and 'Suit & Tie' by Justin Timberblake and Jay-Z.
*Won 3 MTV Video Awards for Best Direction. These 3 awards were back-to-back awards for such films as Madonna's 'Express yourself' in 1989 and her later 'Vogue' in 1990.
He is one of the most awarded directors in the category.

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This performance style video is fairly simplistic, only using a filter and a few different settings to present a message to the audience.
The effects used include a mixture of fast and slow transitions and a black and white filter throughout. This simple use of editing is used to represent the colours of a typical suit and show off what the suit means to a modern day man - wealth, style and women.

The location used includes several shots of what we think we know is his house, recording studio and stage. These scenes show off the success and talent of Justin Timberblake of which is wearing a suit.
The audience will watch and want to be him, but everything points to a suit of which is the title of the song.
In several shots, even the women are wearing suits, emphasising the class brought by wearing a suit.
The woman wearing revealing clothing is shown to be very desirable and only obtainable if you are a successful man with a suit. This is often an RnB representation of men and women.

The sound have instrumentals and a danceable beat that allows justin to show off and perform. However, in exception to this the sound and visuals often have nothing in common other than a suit is being worn.
This simply emphasises the point that nothing is important other than the suit and the wealth it conveys.

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Justin Timberlake - Suit & Tie (Official Video) ft. JAY-Z

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The effects used are fairly simple to see. The characters and band are made to look gigantic among the towers and buildings of New York City and the video maintains a black and white filter throughout. This is used to make the people stand out more with no distractions of colour.

Sound is used in a effect, by turning water towers on the roofs into a drum kit. This is so the visuals and music link together better and offer some material for the audience to understand better.

Costuming is used to describe the giants more, this would enable the audience to relate to them and be more interested in watching the video.
For example, in most clips the men are wearing casual clothing showing that they are like the everyday people. And woman are often shown in revealing clothing, showing that woman are something to be looked at and shown off. This is a stereotypical representation of woman through a Rock genre that woman are desirable.

The location is a vital piece of Mise en scene used to emphasise the point behind the video. It is abnormal to say the least that people are as tall as the buildings in New York City which make the characters stand out that much more.

All of these areas come together to show off a hidden message typical of David Fincher's style. Although there is no real narrative and it's most;y just performance, the symbolic visuals show and link in with the title of the song 'Love Is Strong'. This is because the video enables you to infer that love is so strong that despite how big the world is, you will always find the person you love or will love.

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The Rolling Stones - Love Is Strong - OFFICIAL PROMO

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Dance This World Away - Rick Springfield 

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Dance This World Away - Rick Springfield 

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The build up is narrative, setting out a very odd feeling and setting for the song.
As the song develops, Fincher uses editing to present whether the scenes are in the past, present or future. This editing is through the appearance of T.V. What I mean by this is that for the past - there is static. The change to clear imagery shows the leap to present and future days.
Quick cuts are also used for 2 reasons; one being that it enables the shots to keep in time to the song. And moreover, it shows the pace of the narrative as being quite rushed and panicky as essentially, pollution and weapons have killed the world.

Costuming was also implemented in coherence with colouring. For example, the destruction between the past to future is shown through the gradual loss of colour. It goes from bright yellow and blue colours, to a grey mundane scene, and finally reaching a red and black setting creating this hellish world.

Sound is slightly less important as it's a music video however the director maintains some relevance to the shot. For example, when the lyrics say "Turn it up", a radio is shown where the volume is being increased and where it says "Dance this word away", people are always shown to be dancing. This enable the audience to relate to the video a bit more as they get a visual to what is going on.

Fincher's video is a narrative structure with some elements of performance. However, the narrative is quite abstract as it's not that clear at all. You can only infer that the message behind the video is that pollution and weaponry are going to destroy this world

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Rick Springfield - Dance This World Away

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Music video by Rick Springfield performing Dance This World Away. (C) 1985 BMG Music