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There was more of the target audience who personally like the website better because they thought it was more professional and easier to use but i am happy because my target audience do think both products are typical in the rap genre and that they would purchase the digipak in a shop and visit the website

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I liked my responses from this question because people evenly liked both my products when asked which looked more professional and suited to the genre. I think this means that I didn't slip below expectations in any of the products and they where equally good.

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I liked the responses from this question because it showed me that I was able to use synergy successfully between my ancillary products with the use of colours, fonts and images.

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I have learnt there was mixed responses with my Digipak as some people said they would buy it if it was in a shop but just as many said they weren't sure in my survey. I am happy with this though because no one said they definitely wouldn't buy it.

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To complete ancillary survey or to see full results of the survey click HERE...

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Web survey powered by SurveyMonkey.com. Create your own online survey now with SurveyMonkey's expert certified FREE templates.

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To complete survey or to see full results of the survey click HERE..

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Web survey powered by SurveyMonkey.com. Create your own online survey now with SurveyMonkey's expert certified FREE templates.

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I'm happy to see that the target audience thinks I have incorporated synergy into my products because I did try hard to create similar or identical images, colours and fonts.

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I learnt from this part of the feedback that we could have improved our overall performance in the video as some of the target audience thought it could have been better. Also I have learnt that our base tracks were still a little too long despite improving this after Louisa's rough cut feedback (see above).

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I have learnt from this part of the audience feedback that we used appropriate locations and that our base tracks fit into the video as well. The target audience also seemed to like some of our filters which I think is good because we only used them to show the positive and negative connotations througghout the video.

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I'm glad to see that the audience can straight away identify our video with the rap genre because it means we were successful with our inital ideas and aims.

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I decided to make a survey to ask my target audience what they thought of the video and ancillary products. I have so far had 6 responses and have learnt a lot from the feedback...

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This is more feedback from my target audience about how successful my ancillary products were, what I could do to improve and if I have incorporated synergy. I have learnt from this feedback that i have used synergy very well between the products with the use of similar colours and fonts. I have learnt from Tolu's feedback that my ancillary products are common to the genre and he liked my use of videos, links and tour dates on my website. The only improvement I did get from him was that maybe I should have used a background establishing shot on the album cover background but he does add that is a personal prefeence but might have made the album look a bit better which I agree with and would change next time if done again.

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Audience feedback on my ancillary products (Tolu)

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It was important that we got audience feedback because even though the green screen improvement feedback was obvious to us, there was improvements like shorter base tracks and better cuts or establishing shots that we could have used and wouldn't have if we weren't given feedback.

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From the editing we made many changes to the green screen and the lengths of the base tracks as some of our base tracks during verses were quite long and we wanted to have a variety of different shots.

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Martina likes the song choice and also likes the transition between the coloured and desaturated shots. However, I did learn from Martina's feedback that we needed to turn down the colour of me on the bridge shot at the beginning as she felt it was too dark and wasn't 'natural'. We agreed and took Martina's advice and decided to make a lighter desaturated shot.

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rough-cut Feedback for our target audience

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I asked Martyna (17) what she thought about our video. She gave us some really constructive criticism which we applied to our video (see nex...

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More feedback after our rough cut stage from target audience member Tim. He liked the different types of shots we took and liked the editing transitions we used. However, in this video I learnt from Tim's feedback that he didn't think the green screen was working as it was time consuming to edit and improve. We still decided to stick to the green screen despite comments from a target audience member and we feel the risk paid off after viewing the completed video.

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These two short videos are mini interviews that me and Matt took as we got some feedback from our target audience about a rough cut of what we had so far in our video. We wanted to know what we've done well so far and most importantly how we can improve our video. (The obvious response was that our green-screen needed much improvement, which was understandable).

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These two short videos are mini interviews that me and Matt took as we got some feedback from our target audience about a rough cut of what we had so far in our video. We wanted to know what we've done well so far and most importantly how we can improve our video.

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This video is some feedback we received from the target audience about our rough cut video. At this point the video was only half finished and I learnt from the feedback that our main problem was the green screen. We still needed massive improvements on the green screen and the backgrounds we would use on the green screen to help make it realistic. Tim thought that the green screen did look real and believable but the background let it down as it made it look cartoonish.

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Tim's reaction to our green screen rough cut

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Tim's reaction to our green screen rough cut so far and what he thinks is going well and what can be improved for the final edit.

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This is feedback we received from people after a first edit back on 27th November. I learnt from then that we had to use appropriate establishing shots to relate to the mood of the song and lyrics. Another person also said to use a less dark colour so that we could see the effects in the green screen. We was then able to colour correct it as we learnt it was hard to see the artist's face when he was behind a black background wearing all black clothing.

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Our target audience seem to enjoy the video. This is good for me and my group because it shows that our video is enjoyed by the target audience which means we must have followed the conventions of a rap video.

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Screenshot of our video audience ratings. I have learnt that we do have a fair amount of views but we could do with more likes. I do not think this is to do with the video though, i just think its because not many people use Vimeo in the way they use Youtube.