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This is the final version of our drink driving social action advert. Created by Chloe Dilley and Gabbie Parnham. Harlow College Level 3 Media

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we have completed the final cut and the advert is now shorter and had no morgue scene and no rolling credits because these were unnecessary. also we changed the message at the end - its the same words but a different and smarter front - also adding a website for drink driving if people feel that they need more information and also a help line that people can call anonymously. everything looks so much more professional and the reviews we gave were right and very valuable. this is why its always good to get the opinions of others who are objective and have no personal connection to the project so they can simply point lout what works or why doesn't because the audience (if it was on TV) would do the same.

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questionnaire answers page 1 from an iPad screen - thats why its a bit unclear but i couldn't get the original.

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these are the questionnaires and the answers. this was created by the boys and i noticed that they have changed it since i last checked it -there was originally 10 question and number 7 was definatley not there before and i do not think it is appropriate for an objective questionnaire and was designed to get a certain response from those asked but i suspect they might have just asked their friends which we were not supposed to do.

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Focus group notes are here because we couldn't get the audio clip to load on padlet

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This is my final evaluation for the social action project.

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This is my survey that i have posted on Facebook to try to get some audience feedback.

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Can you spare a few moments to take my survey?

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Please take the survey titled "Drink Driving Print Ad". Your feedback is important!

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Before lunch today our class went over to the uni building to show all our videos to each other and another class that was there showing theirs. our groups video was last and we got some feedback from student and staff; one of the things that as mentioned was that the credits didn't appear to work very well and we should get rid of the rolling credits all together and change the fonts for the message at the end. Also some said that the whole of the morgue scene look amateurish and like student work when the rest before didn't and that we could cut the entire morgue scene because the rest of the footage conveyed the message we wanted across without it. it was mentioned that the blurred scenes we had worked really well an were effective. something else was that it looked like we weren't working together very well as a group and a good unit. they are correct with this as you can tell from what i have said in my diary log, i don't necessarily agree that it was just because we were spread out through the area and so couldn't get together but because some of the team didn't want to do the work to the same amour as other team members and even tough i am the producer and it is my job to get the group organised and make sure everyone is pulling their weight and doing something, there is only so much that i can do when people don't want to and refuse.

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this morning i have created a survey on survey monkey, i have also posted both the video and survey on Facebook to try to get some different responses from others who are not in my media class. this will help with the ,sat part of this project with audience feedback.

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Can you spare a few moments to take my survey?

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Please take the survey titled "Drink Driving Ad". Your feedback is important!

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we have finished the advert, it came out really well in the end and now it has been posted on youtube.

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A social action advert about drink driving awareness. Created by Harlow College Media Level 3 students.

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This is today's minutes of meeting.

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this was a video i created whilst the editor and director were editing because it is quite difficult for more than two people to edit at once, especially when they are coming up with ideas and the director need to decide what he wants the advert to finally look like. so this advert is a "Bloopers" or clips of outtakes put together. this also shows some of how we created our advert and the process that we took. i recorded this all on my phone and not a camera because we didn't plan to make this originally and this was taken spontaneously but we think this is something that would be good to put together.

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A drink driving social action advert created by media students. Harlow college Media level 3

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harlow college media level 3 social action advert

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This is my finished 2-D print based advert. it shows a girl who is on a morgue table - with one of their tags on her big toe - and next to her is the bottle of drink that killed her because she was drink driving. the slogan is "Stop drinking without thinking" and also "Alcohol + driving = death". The difference between this finished advert and the original plan is quite a lot. the cup has become a bottle and it is no longer in the middle but on the left hand side of the screen. there are not four pictures but only one of a persons blurry torso and their clear feet with a tag. this represents that drinking and driving is a one way trip to the morgue, i wanted to write this on the ad but i have found that some people do not know what the word morgue means and i want the add to be simple and not confuse people.

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this is today minutes of meeting.

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this is todays minutes of meeting.

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This is our overall schedule for our project

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This is a mind map of our general idea

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Location rec. this is the motion room, we couldn't take a photo of the inside because there was a class going on inside. We know what the inside looks like though. If this doesn't work we will have to find another spare classroom.

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Location Rec. This is the outside of j113 , unfortunately the door was locked so we couldn't take a photo of the inside but we know what the inside looks like. This is the main place we want to film but the back up plan is the motion room.

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This is my 2-D print based advert and the idea is that it is aimed at young people. the audience reception theory is hypodermic needle theory, I plan to create an advert that will shock people into not drinking and driving and instead being sensible a party. the idea is that in the middle of the ad is a drinking cup symbolising the choice of weather to drink or not when at a party. The top left hand picture is of people partying and being drunk and out of control. On the right is a car crash, because drinking and driving will get you and other people killed.
on the bottom left hand corner is of someone drinking a non-alcoholic drink at a party, even when offered an alcoholic drink. then on the other side of the cup is a house at night with the lights on and with a car sitting out front, showing that this person - because they were sensible -got home safely.

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Today we have been creating our presentation for our film and 2-D print based adverts. we will be presenting these to the entire class soon and the best in the class will be chosen to actually make. i think that the better way to do it was to work in groups and come up with an idea together- or at least present it to your group and teachers not the whole class and then work with complete strangers on a projects you might not like. but i have completed both today. i am working on drinking and driving. i have created a PowerPoint for the film and a word document for the 2-D.

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This is my final report on all the primary research techniques that i have looked into and taken part in over the units. this is the last piece of work i have had to do and i am now finished.

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When we created our Vox Pops we decided to use a camera and tripod and take them to the market ground outside the harvey centre because it was one of the few places that we did not need a licence or someones permission  to film there. Once we set everything up we then discovered that it can be difficult getting the courage to ask complete strangers questions. But soon enough we found an elderly couple who were willing to talk, later a man came up to us and was very nice and willing to chat - we only realised later as we were filming that he was probably mentally impaired. these were the only people who we managed to get to talk to us because the other either said they ere too busy or didn't want to be filmed. Also it doesn't help that we were very nervous and struggle getting enough courage to make the leap of asking people. Most people responses we got were positive and that the adverts were relatively effective, especially the road advert, but they said that it might not necessarily make them change even if it did make them stop and think.

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we have completed our one-to-one interviews, looking at 2 print based adverts and two film TV adverts. it was for child abuse and road safety, and for print; speeding and the RSPCA.

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this is a remake of the movie. level 3 media. harlow college.

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This is my first Job role assessment on camera operators. i was not in the class when everyone else did this so have had to catch up during break.

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This was contextual research on print based adverts from different cultures

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this is an advert is to stop smoking. it does not have a lot of word or description but it is hard hitting because it shows that parents who smoke are killing their children. it is effective because harming a child is wrong no matter who you are.

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This is our group using the photography studio to experiment with lighting, we used two soft boxes and a camera to change the lighting of different lights and creating different moods and contrast.

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This is a printed advert for the RSPCA. they are trying to get the public to donate or adopt one of their animals. the way they do this is to use cute animals to tug at your heart and make you think that you would like to take one home with you. also they say that the animals themselves are waiting for your call so this makes it more personal than just some stranger on the end of the phone. i think this is an effective advert because it makes people think about the animals on a personal level. i would change some of the animals that they use because some look a bit weird.

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This is an advertisement by Apple for their new iPod. they use an iconic image of the beetles called Abbey Road, they are walking across a street, this is a very famous image and something a lot of people will respond to no matter what age they are. the iPod is a modern gadget and so most young people wold be interested but by using this image it enables the older generation to be interested as well.

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This advert is for selling people carriers. the title is humorous and would appeal to young single guys. this advert is not effective because of the target audience. this would be married couples with kids who need the space of a people carrier but young single single men do not have enough money to pay for the fuel and their insurance would be a lot higher with this car than a smaller one. it is a bad advertisement for their target audience because women will find it sexist and would never buy it and they would not want their husbands to come home with a car that they have seen an advert for is for picking up women. it also does not show the brand and they would lose customer with this advert. This does not appeal to me because it is sexist and the vehicle would be too expensive to keep and the actual vehicle is not interesting to look at.

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This is an advert by a company call liqui moly. i am not sure what their product is but i believe it is supposed to improve your cars performance and mixed with outer motor oils. it is a great image of a horse coming our of the engine give the idea of horse power, high performance and freedom and speed. the tag line gives the idea that this product will make you car better in all aspects. it is not an effective advert because i did not know what the product was at first and i had to google it and that still was not clear. the description of this product is unclear, especially if you are not into cars and able to understand car and engineering garçon.

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This is an Apple computer advert to sell a new model but it is now old. By saying "Sorry, no beige" their are being sarcastic and humorous because at the time computers were beige and boring so this model is new better and far more interesting and attractive to people. their target audience is wide and is all people who would like a computer so it might not be for older people who are not into technology. At the time this advert would have been effective because it immediately catches the eye and is also funny and everyone will understand it even though it is clear and uncomplicated.

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This is a Specsavers advert for their glasses. By using the phrase "Goal-line technology" they are directing their product at a limited audience - people who like football and this would most likely be men - other people who are not interested in football will understand that it is supposed to be new and modern technology but would not immediately respond to the football reference. Then saying "from £25" conveys that it is great value for money and others would charge more for this new and technologically advanced product. i do not think this advert is effective. this is because they use glasses that are a bit boring and brown that defiantly do not look as thought they are "goal-line technology". there is only one pair of glasses that are quite male so the audience is small and limited to men who enjoy football and who want to save money. Other people would not be attracted to this offer. it is also boring and plain and does not attract the eye. I would avoid Specsavers because of this advert because i would think that is this is their best pair of glasses and they are horrible, and they only cater for a certain client.

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This is a print advert for Heinz tomato ketchup. the advert is trying to show the audience that their product is made with only fresh tomatoes by showing slices of tomatoes piled up on top of each other - including the green part at the top - in the shape of a ketchup bottle including with the label that should be on an actual bottle. this gives the impression that there is nothing else in the recipe apart from tomatoes and that would be healthier and better. I think this is effective because it is uncomplicated and clear, but this would not convince me because I do not like tomato ketchup and it does not give any impression that it might taste good or not. the tag line gives the impression that you can grow ketchup straight from the ground rather that the ingredients making it naturally occurring. And that theirs is of a superior quality than other brands.

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This is a shot list of the scene we are planning to film.

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This is a storyboard of a shot scene of two people having and argument.