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Road trip - informing locals along Northern Lights Route

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Road trip - informing locals along Northern Lights Route

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all partners involved
Time? Route?
Marketing material, media release, contacing municipalities

- Tornio/Haparanda
- Pajala/Kolari
- Enontekiö
(Ylläs)
- Nordreisa

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Roll-ups
Posters on coordinators walls
Flyers
Brochures

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Local people along the northern lights Route

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Platform?Wordpress..?
Administration? Ihana?
Design/content creation?
Cost?

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Selection of social media channels based on target group
What different groups are using
How to reach young people, how to reach elderly people..
Facebook
Twitter
Instagram

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Who is doing the logo and visual design?
Student/company?

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Common publication of project results - end of the project
Articles

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Participating in EU level conference (LUAS)

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Participating in EU level conference (LUAS)

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Future action plan how to secure the use of created services and productions (all partners)

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Future action plan how to secure the use of created services and productions (all partners)

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Cross-border seminar to disseminate results (1) Nordreisa, 2) Tornio) (LUAS, Ihana coordinating)

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Cross-border seminar to disseminate results (1) Nordreisa, 2) Tornio) (LUAS, Ihana coordinating)

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Informing decision makers/associates (LUAS, SVEFI, Ihana)

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Informing decision makers/associates (LUAS, SVEFI, Ihana)

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- associates/Municipalities
- Kick off
- Press releases/informaton events in municipalities

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Information material & newsletter (LUAS + all)

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Information material & newsletter (LUAS + all)

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Target group
Visual design
Timeline/action plan
Printed/electric
Brochures
Pictures
Marketing video..

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Press releases in every partner region (LUAS, SVEFI, Ihana)

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Press releases in every partner region (LUAS, SVEFI, Ihana)

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Timeline/action plan
1. Press release during Kick off

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Communication and dissemination plan (LUAS + all)

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Communication and dissemination plan (LUAS + all)

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Ongoing