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Internet advertising breaks the $2 billion mark and heads towards $3 billion

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Credit Jessica Persson/AFP the wells agency shuts its doors

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WWP combines the media operations of JWT and O&M to form the Alliance, the largest U.S. media builder

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TBWA and Chiat/ Day merge

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in the largest account switch in history, IBM Corp. yanks its business from scores of agencies worldwide

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Philip Morris announced plans to cut the price of its flagship Marlboro brand and heavy up on promotional outlays

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WPP acquires the Ogilvy Group for $864 million, the highest price paid for an agency

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Saatchi and Saatchi merges Baker and Spielvogel with Bates to form Backer Spielvogel Bates

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Needham Harper Worldwide, BBDO International and Doyle Dane Bernbach merge to create Omnicom Group, the largest advertising company in the world

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Gannett Co. Launches USA Today

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MTV debuts with frenetic video images that change the nature of commercials

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Credit: APTed Turner creates CNN.
Congress removes the FTC's power to stop "unfair" advertising

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Credit: Gary Camreron/ Reuters The Supreme court grants advertising First Amendment protection

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The federal Trade commission Improvements Act gives the agency clear power to set industry wide rules and to take knowing violators to federal court to seek civil penalties

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The four A's ANA and American Advertising Federation launch the National Advertising Review Board to monitor questions of taste and social responsibility in advertising
Congress prohibits broadcast advertising of cigarettes

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With Interpublic in financial disarray, Marion Harper Jr. resigns in disgrace.
Saatchi and Saatchi is established in London

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wells, Rich, Greene is established. Mary Wells is the first woman to head a major agency.

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following a string of account losses, Rosser Reeves, Ted Bates' first creative cheif and promoter of advertising that offers a "unique selling proposition," resigns at age 55

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after the U.S. surgeon general determines that smoking is hazardous to your health. The New York and other magazines ban cigarette ads
Ogilvy, Benson and Mather merges with london-based parent company Mather and Crowther, to form Ogilvy and Mather

NBC drops its ban on comparative advertising. ABC and CBS don't follow suit until 1972.

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"The pepsi generation" kick off the cola wars

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David Ogilvy publishes "comfessions of an advertising man"
"The pepsi generation" kisk off the cola wars

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McCann restructures its agencies under the banner of Inter public group of cos., allowing it to handle competing accounts under one corporate roof

Doyle Dane Bernbach introduces the creative team approach of combining a copywriter with an art director to create its Think Small campaign for volkswagon
papert, Koenig, Lois is launched. In 1962 it becomes the first angency to go public

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The National Better Business Bureau in organized.

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Goodrich Tires sponsors the first hourlong show over a network of nine radio stations.

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Theodore F. MacManus helps Walter Chrysler launch his new car, the Chrysler Six.
National Carbon Co's "Everready Hour" is the first regular series of broadcast entertainment and music to be sponsored by an advertiser
John Orr Young and Raymond Rubicam form Young& Rubicam in Philadelphia. They move to New York at the request of General Foods in 1926.

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AT&T's station WEAF in New York offers 10 minutes of radio time to anyone who would pay $100. The Queensboro Crop., a Long Island real estate firm, buys the first commercials in advertising history four: 15 spots at $50 apiece. Following the ads extolling Hawthrone Court , a new tenant-owned apartment complex in Jackson Heights, sales total thousands of dollars

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the national association of broadcasters bans subliminal ads

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Bozell & Jacobs opens in Omaha

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Corbis/ BertmanKDKA, Pittsburgh, because the first radio station in the U.S. and is the first to broadcast the results of the 1920 presidential election.

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Barton, Durstine & Osborn opens in New York

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with $250, Francis wayland ayer opens

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In what would be one of the great marketing disasters of automotive history, ford motor Co. introduces the Edsel.
Vance Packard's "The Hidden Persuaders," a potent attack on advertising, is published. It says on the bestseller list for 18 weeks

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Videotape recording makes prerecorded commercials possible

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The American Association of Advertising  Agencies, the first agency trade association, is established with 111 charter-member agencies

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new York agency Carlton &smith begins buying the right to place advertising in religious magazines

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volley Palmer opens the first advertising agency in Philadelphia

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credit corgis-Bergman Benjamin day publishes the sun, the first successful "penny newspaper" in new York. 1837 circulation reaches 30,000, making it the world's largest newspaper

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the Pennsylvania packet & daily advertiser america's first successful daily newspaper starts in Philadelphia

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Benjamin frankin's general magazine prints the first american magazine ads

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Credit Archive photos Benjamin Franklin begins publishing the Pennsylvania gazette in Philadelphia which includes pages of new advertisements

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the first newspaper advertisement an announcement seeking a buyer for an oyster bay long island estate is published in the Boston news-letter

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The Marlboro Man campaign debuts

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CBS becomes the largest advertising medium in the world

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The Advertising Researching Foundation is established