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2. Build a community around the product.
3. Subscription model.
4 - Reward structure for loyalty program.

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We select 3 & 4.

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We select 1 - to hijack the existing high traffic channel such as forums/closed group of IG of these skateboarders.

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2. As the teens are into Tik Tok, we will offer limited edition colors (flavor of the month special gold dust/silver/neon colors) for redemption for every tik tok post of the best skateboarding videos/moves every month.
3. Subscription model: Encourage customers to go on the subscription plan so that the paints that they purchase are cheaper and plus they get a free paintwork on their skateboards to be redeemed in 6 months.
4. Rewards structure: To build on a CRM program that allows customers to collect points + stickers (for their skateboards) with every purchase.
If they refer friends, they will receive bonus points/stickers (for their skateboards).
From here, based on the accumulated points, they can redeem for more products. The points can offset for limited edition stickers and also to attend events/join in competition.
Offer them a chance to trade in their old skateboard with a new purchase.

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Make it easy to choose on the e-commerce platform by showing options such as size of skateboard, size of wheels and the visuals for painting.
Show common/popular behaviour.
1.Get the champion to advertise his winning skateboard with our company's artworks using our paints.
2.Encourage WOM and we offer referral programs like #hashtagchampion'sname to receive 10% off/Encourage users to post their creative skateboard on IG to receive 10% off on next purchase.
3.Competition on best photo of the skateboard to win a free trail of our painting set.
4.Invite potential buyer to come to the factory to paint their own skateboards.

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1. To collaborate with graffiti artiste to use the paint to provide actual works on the skateboards in places that they go to such as in Singapore - the Somerset skate park.
2. Use IG stories to film these works and encourage the skateboarders to share to receive a free artwork.
3. Encourage skateboarding activities and host competitions for them to take part to encourage positive WOM on the start up company.
4. Collaborate lioncityskaters within the forum (skateboard lovers) to promote our products.