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Jackson Yee on Advertisement of Snickers (2016)

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Jackson Yee on Advertisement of Snickers (2016)

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Similar to their MV Manual of Youth, in this advertisement, Jackson wears a uniform and become a character in cartoon game try to help his friend become energetic before the exam.

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Global Times Interview of Jackson about Better Days (2019)

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Global Times Interview of Jackson about Better Days (2019)

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The interviewer asked questions about Jackson's views about film Better Days, which regards him as an influential actor instead of a child. Jackson stated that the character he played is a bit like himself because of the character's rebelliousness outside and gentle personality inside. This demonstrates that the film helps Jackson to construct his star image. Furthermore, it also shows his effort to mediate the previous image of an obedient child with new component of his star image.

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Global Times exclusive interview with Jackson Yee

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Crazy Magic TV Show‘s Interview on Jackson Yee (2015)

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Crazy Magic TV Show‘s Interview on Jackson Yee (2015)

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This TV program portrays Jackson as a hardworking and talented idol as well as an innocent boy. The first sequence shows the daily life of Jackson playing with his teammate, by which his image of an ordinary little boy was presented. At the same time, most questions the interviewer asked is about his school life and daily training.

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The background of this MV is set in a school. Moreover, Jackson Yee wears a school uniform. This MV includes sufficient cartoon elements. Additionally, its lyrics are combined with words like dream, growth, and happiness. All these signs contribute to generating an image of a young and energetic school boy.

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The cost of this Reality TV show is limited. The picture quality is blurred as well as the sound is not post-processed. These factors create a sense of authencity for Jackson Yee. Meanwhile, it also contribute to construct an image of grassroots star for him. Because ordinary life of Jackson Yee as a young middle-class boy is presented by the programme.

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TF 少年GO 第一季第一期

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In this romantic crime film, Jackson plays a young criminal who smokes, fights, drinks, and drops out of school. This image is in contrast with his previous image of a good student.  His appearance also shows a sense of masculinity because of the emphasis on his scars and muscles. Moreover, Jackson also performs other sexual features in the interaction with the chief female character. In particular, the character he plays is living in the bottom of society, which is engaged with his past image of grassroots star.

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BETTER DAYS Trailer (2019) Chinese Drama Movie

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Jackson Yee on Givenchy Lipstick Advertisment. (2019）

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Jackson Yee on Givenchy Lipstick Advertisment. (2019）

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In this video, Jackson plays a skateboard and shows actions like running and jumping. These arrangements still present his energy and youth. Nevertheless, his facial expressions and gestures are calmer and more mature. In a sequence, He looks at the camera in a more aggressive way and splashes paint on the sculpture， which is a rebellious action as well as a signifer of exploring and growth.

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〖TFBOYS-易烊千玺〗JACKSON YEE 《 2019.03.20 纪梵希美妆品牌代言人易烊千玺, 粉碎不可能 》『 易烊千玺 』

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Jackson Yee on Armani Lipstick Advertisment （2020)

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Jackson Yee on Armani Lipstick Advertisment （2020)

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In this advertisement, Jackson wears a suit which connotes business and success. He said in the beginning:" I'm looking for a red".  At the end of the video, He said: "this red is yours." These designs and the overwhelming usage of red color present him as an attractive man who is searching for romance and sex.

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Around 2018, Jackson's star image has started to add new contents of ability as an actor and singer. Meanwhile, His masculinity is also emphasized now. Furthermore, he is not only obedient child anymore, rebelliousness has become a vital element of his star image.

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In this period, the star image of Jackson is associated with notions of youth, dream, energy, health, talent, good student, grassroots star.

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Jackson Yee used to be one of the most famous child stars in China. Since two years ago he has become an adult. Notable changes of his star image can be found comparing different periods.