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For the magazine advert and the digipack we used the same words 'alls fair in love and war.'
This is an ongoing theme throughout al our media products, our images are all linked to the idea of these contrasting words. For example flowers and fencing etc.

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One narrative or theme that we liked to play around with was the idea of flowers. This was first inspired by Zayns music video pillow talk. We used this as a way to link all our media products, and to create a brant image.

For the digipack and Magazine advert, we used only one flower which is the pink rose. I think this was successful in terms of developing the idea of female empowerment. The audience could decode (from Hall's theory of encoding and decoding) the open flower as the idea of the artist opening up in terms of self confidence. Although we didn't use the pink rose in the music video, the idea of the flowers opening up is the same.

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To link our media products together we have used colour. Primarily pink for the magazine advert and digipack. We've chosen his colour for the idea of femininity, and also it's link to love and romance.

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We wanted to present her as fun too, so we created this photobooth style for the background of the digipack. Not only does it relate to the target audience, it's fun and creative.

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For the inside cover of the digipack we used these images of the artists.
We specifically used a long shot so that we an show her whole outfit. The idea behind her outfit is that it's fashionable but casual. This image of her presents her to be human or approachable to the audience, not like recent pop artists who present themselves like perfect human beings (thus being unapproachable to the audience, for example Beyonce's cover to the right.)

The way we have chosen to present our artists is opposite to Mulveys theory of the male gaze. We have also challenged the theme of the current pop artists being sexualised the media society. We have developed the artists with an innocent look by not sexualising her. We did this with the target audience in mind, we wanted to attract younger teens which means that we didn't want to corrupt their minds. Instead we went for the fashionable/cool role model look. We kept this theme throughout all our media products.

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With the idea of conflict and war paint (lyrics from the song), we put some images on the Music video to present this.
For example the images of people putting luminous paint on their faces. And fencing clips which we used to hint the idea of conflict.

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The album title we used was 'sounds of the battle.' What this decodes of the album is the idea of conflict. However this contrasts with the colour scheme we went for; pink. This is the use of Levi-Strauss binary opposites. We wanted to hint the idea of conflict, which originated from the idea of battle from the lyrics of the song. But we didn't want it to be the violent idea of conflict. So we used pink, which with the use of semiotics by Baths should signify the ideaof love or romance.

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We wanted to keep our fonts simple, also we used similar fonts throughout all out media products for continuity. We were also fond of using this slim font.
We also wanted to be creative with the artist's name. So we reversed the font of her name. This gave an edge and we made it part of her brand name. Do we replicated this style in both the digipack and magazine advert. We also did this for the title of the album, both in font and size in comparison to the artists name. Each product title design differ as we had to modify the colours according to the rest of the product design.

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We used the same image of the artist's face from the magazine advert on the front cover. We did this too create our brand image. To have continuity between all our media products, so that when the audience sees the same image they immediately link the two products together.

We edited the image here differently to the magazine advert, so that the front cover could link to the rest of the digipack.

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In our magazine advert we have used this close up picture of the artist. The main genre that we used to represent our artist within the music video was image. The image we portrayed her within this magazine advert was fierce but also subtly emotional. This is done with a side angle shot, which shows her to be confident. The red lipstick she wears is also a symbol of female empowerment.
This confident streak however is toned down with the use of hazy pinks. For example her eye makeup is smokey, which presents her not only feminine but also it brings out her glassy eyes (which also hints to emotion as she looks like she may be crying).
This is the use of Levi-Strauss binary opposites. We wanted to present her as confident but not arrogant, so we used the pinks to tone down her personality.

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The idea of war paint was the main focus or narrative concept for all out media products. Literal images of this is mostly on the music video.

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We liked the theme of war paint, but we didn't want that to be the main theme for all our media products. Instead we went for the idea of conflict.