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I will not be using the exact font used in the music video as I feel a more striking font is needed. A very similar font will be used however it will be in capitals to symbolize the power and profoundness of Melody Rose.

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I find myself leading towards this font more as it is classy and and could be categorized as a 'Vogue' style font symbolizing her significance in the grime industry. Although its classy, its still striking and bold suggesting to the audience that her music will make a big impact. The simple font will compliment the digipak better as their is already a lot of features on the digipak complicating the artist name could confuse the audience as their is to much going on.

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Similar to the first example, we use the rose to represent the 'O' in melody. The leaves bring a earthy feel to the title and the simple font sophisticates it. Although, the rose and font might be mistaken for another genre of music causing confusion

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Many approaches can be taken when designing an artists name. Abstract titles tend to be associated more with popular artists as the target market tend to already know the album regardless of the album cover due to the amount of exposure their album can get e.g. Drake. However when dealing with less known artists their names tend to be a predominant feature of the album so it can attract more people. I am considering in using a different font than in the music video due to this reason as i feel the font used in the music video is not striking enough. The artist name represents their brand and Melody brand is bold and innovative so the font should represent that in its own way.

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I experimented with both font and pictures as this would give my title a abstract touch . The purpose of this would be to allowing the audience to think about what her name could be, as appose to just being told it. Also when the audience eventually know what the full artist name is they feel a sense of exclusivity. The rose represents her delicate and feminine persona, juxtaposing the typical connotations to grime. This could also attract more customers as a feminine title to a grime album is not conventional and could be seen as something fresh.