# data[].attributes.body
Ok all, with your articles, focus on:

- DD-SS conditions for wearable technologies.
- Elasticity of DD for such technologies.
- Market Structure for such products. Markets can be global or local. Given your articles, I suspect you're looking at the market for such products across the whole world.

# data[].attributes.body
As more time has passed in the smartwatch era, the producers of such high technology watches are focusing on a different group of targeted consumers; athletes and tech geeks.

According to the article, many manufacturers are now focusing on GPS and LTE, either upgrading or including these features despite the fact that they may take a toll on the watches' battery life. To accommodate to watch wearers that use these wearable devices to monitor their health, workouts and etc.

With reference to taste and preferences as one of the determinants of demand. A sector of the consumers (athletes and tech geeks) prefer such devices. This article looks into details of how and why tech giants are diving into the smartwatch era to cater to these consumers' interests.

# data[].attributes.attachment_link.readable_text
Here is a more or less complete list of reasons you might have wanted an Apple Watch in the past year: Because Pharrell and Katy Perry wore one, or because you love watching loading screens. No matter how breathlessly the tech biz hyped smartwatches, no matter how many faster, prettier models came out, no matter how competitive the Jonas Brothers got while wearing one, it was hard to get excited about the idea of actually owning one.

The Apple Watch Series 2 arrives with key upgrades at a key moment. It features built-in GPS and a faster processor, and it's brighter and more rugged. It also ships with WatchOS 3, which turns a comically overwrought interface into something much cleaner. The Watch can still do many things, even if all but the most important of them are much harder to find now. It looks like the last Watch, but this time Apple seems to have a clear idea of what a smartwatch is for.

More than two years into the smartwatch era, if you can call it that, Apple and others are starting to answer the two questions that matter: What is this thing for, and how the heck do I use it? And they're all reaching the same conclusion: It's for fitness. That's why GPS is suddenly everywhere, despite being bulky and bad on batteries. Pebble is constantly updating its Health app for the same reason Android Wear is deeply integrating things like Strava. When Apple announced the new Watch, it didn't discuss apps or developers, it ceded the stage to Nike's Trevor Edwards to explain why big on-screen numbers and perforated bands are great for runners. Apple's 67-second intro video is almost entirely about doing yoga, swimming, running, and skateboarding (and calling mom). Sure, you can receive notifications or look like Dick Tracy while talking to friends, but the reason you'll lay out the cash is to track your swims and rides. It's all so small an ambition for a device everyone promised would liberate us all from smartphones, but there it is.

That's why the new Watch sounds a lot like what others have been showing off for awhile now. A few weeks ago at IFA in Berlin, Samsung announced the Gear S3, which now has GPS and LTE. (The S3 is much bigger than the S2, which, like, never happens in tech these days.) Samsung also streamlined the Tizen-based interface. Earlier this summer, Google released its latest Android Wear with similarly focused ideas about navigation. Xiaomi, Garmin, Fitbit, and others are offering more or less the same thing-big face, simple interface, loads of fitness features. Even Withings, which makes the world's least smartwatch-y smartwatch, pitches the Steel HR as a fitness device.

Arm Wrestling

"How the heck do you use it" is becoming clearer, too. A successful smartwatch, it seems, is one you touch as little as possible. It's all about quick-hit actions-check the time, get directions, remember to buy more toilet paper. "Everything's designed to be really shallow in terms of the interaction," says Leor Stern, CEO of watch software-maker Cronologics. "You never really go more than a layer or two into the watch." Cronologics is building what it hopes will be a universal smartwatch OS. It's not tightly regulated like Android Wear, or off-limits like WatchOS. Its goal is something easily customized and always fast.

Other manufacturers like this approach. At WWDC, Watch head Kevin Lynch highlighted a faster way to reply to messages, see apps, and change settings before comparing the new with the old. "It's about seven times faster," he said, "but it feels about a million times faster." He got big applause. Likewise, Pebble now puts your stuff in a single, scrollable timeline; Android Wear added complications that let you see more info without touching the screen. Speed isn't the most important thing, it's the only important thing.

Manufacturers also realize that a good smartwatch requires very little of your phone. It might be more powerful connected to your phone, but it's fine on its own. "We err on the side of independence," Brett Lider, Android Wear's design chief, told me earlier this summer. "When we talk to people about what their expectations for a smartwatch would be, they expected it to be independent. They don't want to create mental models about what they can do, they just want it to work." Samsung and LG are all-in on the idea of LTE-connected, totally self-sufficient smartwatches. So is Apple, if you believe the reports that it will sever the tie to your phone next year.

This is considerably more ambitious than step-tracking. And it's exactly the right move. Everyone can get behind the idea of a smartwatch that frees you from other gadgets, keeping you connected yet largely free of distractions. People like new devices far more than they like $400 accessories that add to the buzzing on their bodies.

Fitness tracking may not count as a killer app, especially when you can get more features from a cheap wristband or clip-on. But it is, at long last, a primary reason for being. And as designers and developers make smartwatches simpler and more usable, they're learning that a watch won't be like an iPhone. It won't be three devices smushed in a tiny package. Nor will it be an accessory, tethering itself and us to our phones. If the industry gets it right, smartwatches will be something else entirely. Something smaller. Something separate. Something that keeps you connected without keeping you hypnotically in its embrace. That's a watch people might buy.

# data[].attributes.attachment_link.title
Regardless of whether you want a new Apple Watch, smartwatches are finally getting interesting.

# data[].attributes.attachment_link.description
Here is a more or less complete list of reasons you might have wanted an Apple Watch in the past year: Because Pharrell and Katy Perry wore one, or because you love watching loading screens.

# data[].attributes.body
With every 1 in 6 person owning a smartwatch, the sales of smartwatches company are booming, until now.

This year, reports and statistics have shown that the sales of smartwatches including its shipment have declined and have cost big companies such as the Market Leader Apple Watches a big decrease in sales. Many of the consumers are finding it a luxury to have one. As the economy turns from bad to worse, many consumers felt that it is not necessary to have one. This has therefore caused a 51.6% decrease in smartwatches market sold in 2016 compared to 2015.

However, This has not deterred "Apple Watches" from producing their second generation watch as it is expected to have a increase in sales as consumers are preparing for gifts during christmas.

With other big companies like pebble and samsung producing more aesthetic design with more features, the smartwatch market is getting more competitive . Resulting in lesser sales for each company.

# data[].attributes.attachment_link.readable_text
Maybe not everyone is convinced they need a smartwatch? According to a new industry report from IDC out this morning, smartwatch shipments experienced "significant" declines in the third quarter, as total shipments were down 51.6 percent from the same time last year. Just 2.7 million units were shipped in Q3 2016 versus 5.6 million in Q3 2015. While IDC offers several explanations as to why sales are dropping - including issues related to launch timings, Android Wear delays, and more - the numbers still indicate how smartwatches are having a hard time finding traction among a majority of consumers.

Of course, we need to keep in mind that Apple Watch is the market leader among smartwatches - its Series One device accounted for the majority of shipments in the quarter (1.1 million units shipped, a 72 percent year-over-year decline). That means its ups and downs will have an outsize impact on the industry's numbers at large.

For starters, IDC points out that the third quarter of last year was the first time the Apple Watch had widespread retail availability following its limited online launch. That could have helped boost its sales.

Meanwhile, thanks to news leaks and reports, many consumers knew that the second generation of the Apple Watch was going to be announced in September. Those in the market for Apple's wearable probably held off on buying until the new device arrived. And the watch was only available during the last two weeks of September, IDC says.

In other words, we haven't yet seen the impact of the new Apple Watch on the larger smartwatch market. The upgraded device is now water-resistant, which could broaden its appeal. And Apple made a number of improvements to address earlier complaints about its wearable, ranging from faster app launches to a redesigned interface to the addition of GPS, among other things.

And with holiday shopping season now approaching, it's possible Apple Watch sales will rebound in the fourth quarter, as many will buy the new device for gifts.

In addition, Google's decision t o hold back on Android Wear 2.0 has also come into play here. Vendors are having to decide between launching new devices for the holidays, or trying to satisfy consumers with those running the older OS. IDC also points out that Samsung's Gear S3, announced in September, hasn't yet been released.

Though there's still room for Apple Watch Series 2 to help these smartwatch numbers improve, IDC's conclusion is that these devices are failing to catch on with a large number of consumers.

"It has also become evident that at present smartwatches are not for everyone," said Jitesh Ubrani senior research analyst for IDC Mobile Device Trackers. "Having a clear purpose and use case is paramount, hence many vendors are focusing on fitness due to its simplicity. However, moving forward, differentiating the experience of a smartwatch from the smartphone will be key and we're starting to see early signs of this as cellular integration is rising and as the commercial audience begins to pilot these devices."

Other notable movements in the quarter include Garmin posting the largest year-over-year increase, due to its ConnectIQ-enabled smartwatches, and the addition of the fenix Chronos. Lenovo posted the largest year-over-year decline due to scarcity issues and no new product introductions.

# data[].attributes.attachment_link.description
Maybe not everyone is convinced they need a smartwatch? According to a new industry report from IDC out this morning, smartwatch shipments experienced "significant" declines in the third quarter, as total shipments were down 51.6 percent from the same time last year. Just 2.7 million un...

# data[].attributes.body
Smartwatches are the new craze now. Every company is jumping on this bandwagon and making a smartwatch of their own. Google just announced today that it will be releasing 2 new flagship smartwatches in the first quarter of 2017.

There seems to be a great deal of interest in smartwatches now but the consumer market says otherwise. When the first Smartwatch was introduced into the scene, it was very well received and this started the Smartwatch take over. However like a wave with ebb and flow, nothing last. Soon enough, consumer demand for Smartwatch started to decline. One of the major players in this industry is Apple. With a Smartwatch of their own "Apple Watch", they were able to continuously pique customer's interest by constantly upgrading and adding new features to their Smartwatches.

One of the main reasons for the decline in interest for Smartwatches was the functionality of these watches. Yes, they look nice and acts as a fashion accessory but what makes it different from a Rolex? One of the reasons why Apple Watch has been head and shoulders above its competitors is the fact that their Smartwatch come equipped with better functions. The constant upgrades and patching was done to meet the consumer's request for more than just a pretty watch, for a watch that actually serves as a sophisticated technology. Spear-leading the way for greater technology on smartwatches, Apple has forced my other companies to adopt newer technology to remain competitive in this industry. Hence the projected growth in smartwatches in the near future.

# data[].attributes.attachment_link.readable_text
This is a preview of a research report from BI Intelligence, Business Insider's premium research service. To learn more about BI Intelligence, click here.
When they first broke onto the scene, smartwatches were touted as the next generation of devices set to transform consumers' lives. And brands, service providers, and the healthcare segment were ready to capitalize on their "always on" nature, which promised to provide greater insight into consumer habits. But while the market initially grew rapidly, it has begun to cool off, as consumers become impatient with the technology's lack of distinct capabilities, such as LTE connectivity and device-specific apps.

In the next few years, the smartwatch market will likely see the addition of new functionality and increased capabilities, which will see the device shipments grow at an annualized rate of 18% through 2021 to reach 70 million units.

However, smartwatches are reliant on a number of factors in order to generate any sort of meaningful consumer demand. Until such a time, adoption of smartwatches will likely be sluggish, as consumers wait for vendors to produce products that can run independently from their phones and provide more useful functions. So what does this mean for the device championed as the replacement for the smartphone? Should vendors manage to implement a lower price point, better functionality, and expanded use cases, there is a vast potential for accelerated global growth. Moreover, because of the low adoption rate thus far, there is still ample opportunity for new entrants to join the market, and capture mind share.

In a report from BI Intelligence, we examine all areas of the smartwatch market, including a five-year forecast, key growth trends, market leaders, consumer demand, and more. We also discuss the need for the inclusion of standalone capabilities in smartwatches, the importance of bringing both better apps to the devices and greater consumer awareness of capabilities. Lastly, we will explore the nascent smartwatch app market, including its shortcomings and how it can be improved.
Here are some of the key takeaways:

Demand for smartwatches has cooled as consumers wait for better functionality. But early demand suggests the market could take off when functionality improves.

Apple will continue to drive a large portion of the overall market, however, Android Wear devices will quickly catch up as emerging markets begin to adopt the technology.

Health and fitness remain a dominant segment of the smartwatch market, providing healthcare workers and hospitals with savings opportunities. As technology and app development advances, the benefits of smartwatches within these segments will become even more robust.

The future of the smartwatch market remains somewhat unclear, however, there is profound opportunity for businesses and developers to begin exploring the nascent smartwatch market. This will give them a head start against competitors.

Forecasts smartwatch shipments through 2021 for both overall device shipments as well as by operating system.

Provides an overview of the main players in both hardware and software, and how they will size up in the future.

Demonstrates the effect of Apple's entrance into the market, and why it's unlikely to dictate future growth.

Gives insight into what technologies need to be worked on in order to incentivize future growth, the effects they will have on the market, and how they can be used.

And much more.

Interested in getting the full report? Here are several ways to access it:

1. Subscribe to an pass to BI Intelligence and gain immediate access to this report and over 100 other expertly researched reports. As an added bonus, you'll also gain access to all future reports and daily newsletters to ensure you stay ahead of the curve and benefit personally and professionally. >>Learn More Now

2. Access the Ultimate Mobile, Apps & Platforms Reports Bundle and save 95% today. You will gain immediate access to the Chatbots Explainer and 75 other comprehensive research reports covering the most important topics impacting the mobile. >> Bundle & Save Now

3. Purchase & download the full report from our research store. >> Purchase & Download Now

# data[].attributes.attachment_link.title
THE SMARTWATCH REPORT: Forecasts, adoption trends, and why the market isn't living up to the hype

# data[].attributes.attachment_link.description
This is a preview of a research report from BI Intelligence, Business Insider's premium research service. To learn more about BI Intelligence, click here. When they first broke onto the scene, smartwatches were touted as the next generation of devices set to transform consumers' lives.