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Through the use of this form of social media, we were able to get in contact with each other easily and quickly. This was vital when shooting and planning outside of college. For example, as a part of the shooting schedule we planned to bring in 'bling' as a part the performer's costume. Therefore, using this new media, we were able to check who was going to bring certain props to theshoot. Also, this was an effective way to finalise ideas and decisions.

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We used a Monfrotto tripod, which is a standard industry brand. This enabled us to obtain static shots and panning shots of the building and the star. This was achieved through the use of the dial which allowed for resistance. This meant that each shot was controlled and that our use of a whip pan or quick tilt would not appear shaky. Another feature was the spirit level with LED light, which was useful when setting up and filming in a low light condition.

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We used a Sony NXCAM, which was a college provided camera. This camera provided high quality images, as opposed to using a standard camera. One of feature of this camera was the eye scope, which allow for precision camerawork. Along with the touch screen display that meant that it was easy to playback footage. One criticism of the prelim was the over use of handheld camerawork that appeared shaky. Thus, the strap on the camera allow for steadier handheld camerawork. Also, we wanted a minority of shots to use zooms. Hence, the toggle and lens zoom allow us to gain controlled and quick zooms, that appear most professional. In terms of lighting, the zebra bars prevented over exposure in each shot and white balance allowed for colouration.

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This was a website that I used to construct and plan the storyboard. By using this animation tool, I was able to create an overview of narrative and plot. This was a very easy method to construct an image of what we want our setting to look like, because of my lack of artistic abilities. I then combined this to the other group member‘s and my own hand drawn storyboard, all in efforts to produce a final storyline.

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I used a HP desktop to access software such as Adobe Photoshop and Fireworks, but also I used this to blog and had access to many websites (PowToon, popplet etc.)

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We used YouTube as a way to distribute our video and pre-lim. As majority of music video are distributed through YouTube, as this is easily accessed by the target audience. Also, for the ancillary text, I used the YouTube logo and other social websites, as a way to apply media convergence. This ensured that our campaign was most successful because we are matching the needs of consumers in the digital age. From Michael Wesch perspective, YouTube is a cultural phenomenon: where the value of YouTube is being acknowledged with the availability and access to resources. This suggests the importance of online distribution, in order to reach out psychographic audience of tribe wired and fanatic young people.

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I used this to piece together the vox pop that the group and I carried out, so that I could compare and contrast the interviewee’s answers. Combining this with the responses of the questionnaire, I then narrowed down the elements which appeal and do not appeal to the audience.

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The group and I used this software to edit the music video together. This technology was a new for the group and me. Thus, it is important that we had practice using this software, as in previous times I would use iMovie. Hence, for the preliminary task, we were able to practice using Final Cut Pro.  However, for the main music video, James was the main editor. Thus, I provided additional help, by giving James an overview of what I thought of the video, then directly intervening in the editing. Also, through this tool, we were able to use SFX to manipulate colour and transitions. Such as, the red and black dip coloured shots that represented the police lights.

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I used a cannon PowerShot camera to take high quality photos of the model (Callum) I used for the ancillary. I found this camera easy to use and I could quickly upload and edit photos.

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To access this I used the hardware Mac. This software (Key Note Animate) allowed me to present the stages of creating the magazine advert and digipak. This meant that I was able to see how I had improved and developed the ancillary text time.

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I used Survey Monkey to gather data on the audience. This enabled me to access a range of people digitally. Due to this I gained a range of responses, which then helped me to understand what appeals or not appeals to readers. From this I could apply my knowledge to creating what should be an appealing digipak, magazine ad and music video. I used this in combination with the vox-plot. This provided both descriptive and numerical data, which could be analysed using variety of methods.

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I used this software primarily when I was analysing the rap music genre. This provided me with a way I could break down what I was analysing in an easy and clear way. And this was an interesting way to present my research and refer back to it.

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I used this software mainly for the fonts and logo to construct the magazine ad and digpak . This is because I found this to be straightforward and less time-consuming. With this I could simply crop photos or change the colour of the fonts. This was usually when importing and editing my handwritten ‘featuring no role modelz’ font.

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To create the digipak and magazine advert (ancillary texts) the software I used was Photoshop. This assisted to make the texts appear more professional. By using this software I was able to directly manipulate certain images. For example, through extensive editing, I was able to make the main images of the print texts appear more artistic. This was achieved through using the filter tool, such as brush stroke and accented edge. We also made effective use of lighting, so that there was a clear contrast of light reflected on the model’s face. This then worked well in creating silhouette styled main image for the magazine ad and CD back. This matches modern rap conventions, as many artists associate themselves with this type of creativity in their print advertisement. Also, because I took on the main role as the editor of the ancillary texts, I had full control and opportunity to use use most of the tools. This includes tools, such as the magic wand, transformation tool and overlapping frame tool. All in which enchanced the appearance of the print texts. In one case, for the CD cover,  the J.Cole font had an overlay of a statue image, along with a colour tint of red. This added to the texture of the font, as before the font was overly simplistic and blunt.

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How did you use media technologies in the construction and research, planning and evaluation stages?