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Throughout the video, the artist speaks lyrics which refer to being alone, and the pain of not getting over someone. For example the lyrics ' Do you have to let it linger'? whilst displaying the artist being very alone and curled up shows the pain and suffering that the words are trying to explain. This shows the strong power the visuals have in emphasising what the lyrics mean and can keep the audience engaged throughout.
The image below is so consistent throughout the video which again shows the power the visuals relating to the lyrics have in engaging the viewer and their understanding.

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How i have processed these ideas and how it helped me work

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How i have processed these ideas and how it helped me work

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The ideas from this video were very good in helping me choose a consistent lighting. As seen in this video and Bob Dylan's 'Visions of Johanna', i can strongly determine that keeping a consistent or predominant lighting throughout a video is very good for setting the mood and implying what the visuals are representing in regards to the lyrics. This video was perfect in representing how the artist felt lost and alone, when filming in dark empty rooms which emphasised so very strongly the situation she is in. This gave me such clear inspiration to make sure my visuals give so many messages on top of what the lyrics already speak.

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The genre is a range from soft rock to possibly even pop, the dark make up and raw styled video with a strong performance base as well as the basic scene settings etc. display the genre is more signified as rock in this particular video. This can be seen to be true when comparing to other videos at the time such as AC/DC Back in Black, which is also filmed with a very large performance based idea.

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Represents the male character as someone who is very attractive but a bad influence. Shows the artist as sweet and innocent, possibly slightly vulnerable. This is represented strongly through the shots showing the man as intimidating from low angles, and the women as vulnerable with the high angle shots. The lyrics throughout further represent male manipulation in a relationship as she states "Do you have to let it Linger?" in the chorus, which explains in itself that he is making the decision to do so. As well as "I'm such a fool for you". These lyrics in relation to the shots used on the male and female collectively show the overall meaning and representation behind the song. This being the female struggling to get over a man that she sees as in control and preventing her from moving on. Making the male to be represented as manipulative and sinister. Whereas the women is shown as innocent, but also very weak and controlled.

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The music video shown has a very close connection to the lyrics being sung. The pain of relationships is shown through gentle movement of the camera with dark and unclear scenes. This allows us to focus on the lyrics, and the main artist so we can relate the image and what we are hearing to understand the two together as a package.
The video does relate to the genre as slow rock is often linked with a mainly performance based video on the main artist, which is said to be the case in Andrew Goodwin's theory. It said also in the theory that record labels often demand to have many close-ups of the artist to promote their artists and gain more money. This is shown when consistently focusing on the leader artist at close ups which consist of shots of her head only and limited background.

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The male gaze can be seen at times when the lady shown on a projector screen has a lack of clothing on. This is a sexual attraction and makes the female become an object of temptation. However this again shows the idea that the women is only useful for that aspect of a relationship and has no other capabilities.

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Dark scenery within the house continuously shows us the sad and lonely feeling of a rough patch within a relationship. These scenes can get across the idea of dark times and sadness. The make-up of the singer is dark and shows strong facial features which give off the upset and disturbed facial features. Such as a clear dark eye-liner which makes the sorry eyes bold, making the audience feel the singers pain and suffering. Props such as the flashing on and off of the flash-light may represent that the light isn't out because the male wont let the women move on, again a representation of the male dominance in the relationship.

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There are particular dominant ideologies shown throughout. For example when looking at males being the dominant leader in a relationship and being in control, we can see that the female is hurt by the man and he has called all the shots to cause pain.

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Slow frames and long cuts, black and white gives the impression of 'lingering' and 'old' which emphasizes the meanings behind the lyrics of waiting for someone for a long time.
Black and white filter shows the sad and dark effect in joint effort with the Mise-En-Scene shown.
Blurred camera edits allow her to seem lost and disorientated, as well as fades to change frame displays the relationship is fading away. This links with the lyrics such as 'Don't let it fade'. scenes edited to show the female as curled up hiding from the man, even though she is not actually present represents how she feels about the relationship which is depicted as toxic.

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Slow movement to the tempo suits the song. The shots are high angles when looking at the female to show she is vulnerable and weak in the relationship, more low angle shots are therefore used more for the male character.
High angle shots are used to look down on the lead singer, the shot is a full body shot and shows her hiding timidly behind the door. This can display to us she is vulnerable when still lingering on to another person. Another shot further implies this when she is tucked in the corner whilst a low angle shot shows the male is in control and towering over her. This is symbolic as it shows a physical and symbolic message which can be used for a concept video.