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A brand is a range of products that has a set of values associated with it that are easily recognised by the consumer. Brands are distinguished through iconography and/or its name.

Branding is the process of creating a unique name and image for an artist in the consumers' mind.

and is mainly achieved through advertising campaigns with a consistent theme. One of branding's main aims is to establish a significant and differentiated presence in the market that attracts and retains loyal fans / customers.

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Are your products similar to other real world products?

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Are your products similar to other real world products?

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My products are similar to some other real world products due to following conventional layout and ideas. My digipak is the most conventional piece as I followed the convention of focusing on my artists brand image through his face and name. This can be seen on the Olly Murs and Justin Bieber digipaks which are onscreen. By using conventional features as well as features already present on current successful products my  products will appeal to my target audience.

My advert is similar to Lana Del Rey's advert for "Born to Die" due to its focus upon the artists face and upper body. I have used similar imagery on both my digipak and advert which is conventional and also done by Olly Murs and Lana Del Rey as well as many other pop artists.

My video is fairly unique. It follows the conventional style of being a performance narrative video which is what the majority of pop videos are however its broken narrative and focus purely on the artist with no other actors makes it stand out.

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How do you think your package will sell your song/album to your target audience?

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How do you think your package will sell your song/album to your target audience?

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My package will sell my song and album to my target audience as it is conventional to the pop genre and yet is unique at the same time. My song will appeal to my audience as they can identify (Katz 1979) with it due to the themes of love and loneliness. Along with this my artists musical talent which is showcased in the video and reinforced on the digipak will attract my target audience . My advert attracts my audience as it has highly respected and well known institutions on it. I chose these institutions (NME/Apple/Universal) as they were exactly the type of media companies my target audience will use and therefore they will be attracted to my artist and want to get products from said company. By using similar imagery across my digipak and advert/music video and all three products my target audience will be able to easily recognise my artist across all three products and all platforms that they are available on. This use of similar imagery and text is an example of synergy. This syngergy is also reinforced by including my artists website adresss on both my digipak and advert and this encourages my audience to interact with my artist across multiple media platforms. Due to my target audiences age this will appeal to them and make them want to be a follower of my artist.

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How have you created a "brand image" across your music video, digipak and advert?

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How have you created a "brand image" across your music video, digipak and advert?

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I have created a brand image across my three products through the use of costume and iconography. Across all three products my artists hair and costume are identical, this means that he is instantly recongisable. Richard Dyer says that all successful artists need to construct a star image and I have done this for my artist. A key part of my artist's star and brand image was his ability to play the piano. I successfully managed to make this part of my artists image by including a range of close ups and mid shots of my artist playing the piano in both my digipak and my video.