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"There is hell's wide gaping mouth open" The author use this personification to express that it's necessary to be careful because with many incorrect actions you can go to the hell.

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"The wrath of god is like great waters that are dammed for the present" With this simile, the author means that God is so strong so his wrath is like the strength of the dammed waters.

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"The fire pent up in their own hearts" The author use this personification to express that the strength of that people was pent up so they were weak.

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"That natural men are held in the hand of God" The author use this metaphor to express that all the actions of men depend on God and what he think that is correct..

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"The gold that holds you over the pit of hell" With this metaphor, the author means that the ones that are only worried about the money, are more near to fall into the hell that the ones that are not worry about it.