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I also explored with these colours.

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COMPLEMENTARY COLOUR:

I also explored with warm colours. My film will contain warm colours if we are lucky and the sun shows up.

Our feelings response to specific colours. Warm colours can make us feel happy.  In this case, the warm colours represent sunset/sunrise. However, I should be careful, warm and cold colours can crash.
I hope and I want warm colours to evoke feelings of optimism and energy.

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This is a commercial for the Norwegian Armed Forces. Is made to inspire young people to join the army and defend freedom.

I have some mixed emotions about the message they are trying to get out. But if we just look at the contents, I like how they combine the use of emotions and facts to reach the audience. This video gave me inspiration on how to educate the audience with accurate information that is relevant, and then follow it with some other advertising techniques such as emotion.

Forsvaret 2016 ,Noe mer enn en utdanning,

video, Youtube, viewed 26 March 2020,
<https://www.youtube.com/watch?v=LrVquDzGl8Y>

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This ad campaign is also about products from 'Devold'. The brand is developing wool products, and its focus is on sustainable choices.

I used this video to help me get ideas for the promotional video. Although lacking a personal story, this video replicates the feeling I want to create in my promotional video. This video is edited in a way that shows an excellent combination of both nature and human feelings and will be a valuable reference source for my attempt when editing my video.

Devold of Norway, Devold Hiking, video, Youtube, June 2019, viewed 26 March  2020, <https://www.youtube.com/watch?v=8NwAlmxLMWs>

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Why is the organization called 'Fjellgeit'?

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Why is the organization called 'Fjellgeit'?

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'Fjellgeit' is a Norwegian word and means mountain goat. If you are a person that has focused on the positive aspects of travelling in the mountains and nature, you get a prize. This prize is given each year to a person. The 'Fjellgeit' is often a person who has inspired the Norwegian people to travel in free nature and the mountains.

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The Fjellgeit's reasons to protect the outdoor life

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The Fjellgeit's reasons to protect the outdoor life

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Does the topic matter to the audience? Yes. About 80% of the population in Norway go out for a walk for two reasons. The reasons are to experience tranquillity and peace of nature (NINA 2013). That is the reason why I chose the quotes in the picture below. The quotes are about taking care of our physical and mental health because I know that experiencing tranquillity is an essential quality for many Norwegians. In Norway, we have free access to all land throughout the year and we use the opportunity to relax from everyday life with much noise. At the same time, there is ever more human-made sound.

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VIDEOES FROM MY OWN CAMERA ROLL THAT INSPIRED ME

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VIDEOES FROM MY OWN CAMERA ROLL THAT INSPIRED ME

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The mind map I have created helped me to brainstorm more effectively.  I could get my new ideas and thoughts on paper as quickly as possible, and nothing was wasted because old ideas became new ideas. Certain sentences, such as 'emotional impact' and 'relatability' gave me new ideas on what my promotional video could include. The impact of modernization processes and how it can destroy 'our' (Norwegians) favorite places in the nature is something I want to focus on.

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 Inspiration video that are similar to the type of video I want to create (1)

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 Inspiration video that are similar to the type of video I want to create (1)

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I used this video to help me get ideas for the promotional video. This ad campaign is an example of how emotion is used in advertising. The ad is about natural clothes produced in Norway, and the clothing company gets its message out by using a woman's story.

I like this video because the clothing brand is working hard to create the most environmentally friendly production possible (this is something I'm passionate about). On the other hand, the actor (famous blogger in Norway) does not talk about clothes, even if it is an ad campaign about clothes. However, why does the video makes me want to buy their clothes? I think the reason is that the actor is a famous blogger in Norway and that can add credibility and glamour to the brand.

I do not have the opportunity to use a famous person, but I can use a person's story to add credibility. A personal story can create a deep emotional connection between the product and the audience. Emotions can be powerful and help the audience to understand the message. I do not want to sell the products by talking too much about the products. People feel, and I think that I will try to rely on emotions, rather than information in my promotional video.

Devold of Norway, Devold Pioneer Funkygine, video, Youtube, February 2018, viewed 26 March 2020, <https://www.youtube.com/watch?v=LPRUfVW8iU8>

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PRIMARY COLOUR:

Colour is a powerful tool, and I want to use it to influence mood.
I uploaded my own picture of mountains at canva.com, and it created this colour palette. I actually created my own palette, but I fell in love with these colours. The colours are very similar to the mountains, it reflects the weather in Norway at this time (it can change of course)

Tranquillity is one of the reasons why Norwegian love nature. That's why I want to use blue colours, it has a tranquillizing effect on the mind. In this case, blue symbolize water, mountains,  power, trust, strength and seriousness. Cool colours such as blue can have an effect on emotions, it can often spark feelings of calmness and sadness. I also chose the colour grey because some of the mountains are grey. In this case, I want the colour to symbolize respect, intense emotions and balance.

The light colour, Light steel Blue represent the snow, coldness and air in Norway. The snow looks white, but in real life, it has a blue shade.

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Samara, T 2004, Typography Workbook : A Real-World Guide to Using Type in Graphic Design, Quarto Publishing Group USA, Osceola. Available from: ProQuest Ebook Central. [7 April 2020].

I explored different kinds of typography, and I would like to use 'Proxima Nova A' in my promotional video and website. Choosing a sans-serif font has become standard practice, and I can understand why. Sans-serif fonts are plain, clean and minimalist (Samara 2004).  As a designer, I want my film to speaks for itself, and that's why I don't try to over-design with fonts that have a lot of 'personality.

I want to use white because white symbolizes peace and tranquillity of the mind and body, and this fits well with this topic. The white frame around the text highlights the name of the organization and draw attention.

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The target audience may be more concerned and conscious about this topic. Maybe they realize the importance of taking care of outdoor recreation.

I want them to feel happy, while sad after viewing my video. I know my audience, and I know that most of us use  nature to relax from everyday with a lot of noise. The feeling of happiness can be awaken when the audience can relate to the video. The audience member should feel blessed for the opportunities to get outside and experience outdoors.  Hopefully, the film will remind the audience how much we love to experience tranquility and peace of nature. I also hope they can feel sad, because it is a change that the future generations will miss the same opportunity.

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This short film will tell a story about a person's life as an outdoor enthusiast in Norway.

The film starts with a video clip of only mountains with background music. The music played during this video is very harmonious. The film then shifts from nature to a Norwegian actor talking with mountains in the background. The camera will shoot him climbing in the mountain, watching the sunset by the fjords, hill a walking, trying to get a glimpse of the northern lights and lighting a campfire. The story contents: Favorite activity and how an outdoor lifestyle impacts him. The voice of the actor is going to be in the background in the whole video even if the film is switching to different scenes.
The film will end with a logo.

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Attention - My organization must attract the audience. This is done via the promotional video.
My intention is to grab my audience's attention by starting the video with something they interest in. I think I know my audience. What catches the eyes to Norwegians over the age of sixteen(target audience)? What do they have in common? The NINA report (2013) shows that Norwegians are very active in outdoor activities. Norwegians are also very proud of the mountains and fjords in Norway (NINA 2013). Therefore, I want to start my promotional video with a shot of mountains/fjords to catch their attention.

Interest - Now I have their attention. I want them to keep watching. What next?
I will include a Norwegian speaking person telling a story. In that way, the video will add credibility to my organization. The organization and the audience have the same values, and we are using this to create a bond. I will also add English subtitles to include those who do not understand Norwegian so that the video can reach more people that live in Norway.
Music is a powerful weapon, so music will also be a tool in my promotional video. It will be some background music to bring emotions and lead to boost the moods of the audience.

Desire: Do the consumer need the organization 'Fjellgeit'?
I will persuade the audience member to understand that they need the organization 'Fjellgeit' by being honest and show them how 'Fjellgeit' can solve their problems. The actor in the video will illustrate that our reasons to protect outdoor life will fulfil the audience members' needs. Often, the audience has a problem, and I have a solution. This is not the case. 'We' have a problem, and the problem is that outdoor recreation is threatened. That means that 'our' favourite places are endangered. The audience member will the feeling that something they cannot live without is threatened. Hopefully, this will build the desire the organization needs the audience member to feel to make that decision.

Action - The last step of this model is getting the audience member to initiate action.
After viewing the video, audience members should understand that we need to protect outdoor recreation from being decreased. The promotional video will end with a call to action, which will encourage the viewer to visit our website/Instagram/Facebook.

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The organization, 'Fjellgeit', involves many people in Norway. First of all, it involves the population in Norway who care about protecting outdoor recreation from being decreased. The opportunity to go for a hike is essential for Norwegians. About 90% of the Norwegian population over the age of 16 was active in some form of outdoor life in 2011 (NINA 2013). My target audience is Norwegians over the age of 16. The organization also involves the municipalities that have the primary responsibility for significant outdoor recreation that is changing through their land planning and the tourist that wants to visit Norway because of the hiking opportunities.

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Emotion in advertising
O'Shaughnessy, J, & O'Shaughnessy, NJ 2002, 'The Marketing Power of Emotion', Oxford University Press, Cary. Available from: ProQuest Ebook Central. [5 April 2020].
The marketing power of Emotion is about emotional influences. One of the arguments of the book is that emotion plays a huge role in decision-making. In other words, people respond to the emotional part of the ads more than facts. The book informs the reader about types of emotions in advertising and how they are used in advertising. This source was and is helpful, as it gave me more information about emotional appeals and the different ways in which I could appeal to the audience.

Impact of colour in marketing

Singh, N & Srivastava, SK 2011, ‘I mpact of Colors on the Psychology of Marketing — A Comprehensive over View’, Management and Labour Studies, vol. 36, no. 2, pp. 199–209.
Singh and Srivastava discusse the importance of colours in daily life and the impacts of colours in the psychology of customers and how they can contribute to advertising. He mentions things that can have an impact on the meaning of colours, such as shades, tones and light. After reading the article, I got inspired to pick colours by giving meanings behind them. I know that colours can be a powerful tool, but this source gave me more information about the impact of colours in marketing.

Storytelling and its effect on buyer
Lundqvist, A., Liljander, V., Gummerus, J. & Riel, A, V. 2012 'The impact of storytelling on the consumer brand experience: The case of a firm-originated story'. Journal of Brand Management, Vol. 20, no. 4, 283–297
This research article explores the effects of storytelling. This source was interesting and helpful because I was able to understand why people preferred stories than facts. From this source, I was able to explore different studies there are and the importance of the audience listening and the essence of stories when making a promotional video.

Outdoor life in Norway in 2014 - Status and challenges
Dervo, B.K., Skår, M., Köhler, B., Øian, H., Vistad, O.I., Andersen, O. & Gundersen, V. 2014. 'Friluftsliv i Norge anno 2014 – status og utfordringer', The Norwegian Institute for Nature research 1073. pp. 1-106.
This report is written by The Norwegian Institute for Nature Research (NINA), which is a foundation for nature research with main offices in Norway. It contains much research on the interaction between human society and natural resources. I sent an email to the organization and they sent me this report, and I find it really useful. I need some knowledge in this area to spread my message. From this source, I was able to explore several reasons why developments and technical interventions threaten outdoor life in Norway.

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Week 1:
I am very excited about this course. I already love it, always been interested in digital media, so I think this course fits me perfectly.
Although I am happy so far,  sometimes I struggling with understanding/reading English.
Since I am studying to become a mathematic teacher in Norway, I have never done this kind of thing before at my home university. But that is why I'm here! I like to challenge my self.

I don't have an idea of what I would like to develop for this assignment, but that's why I love this mind map. Here I can record my thoughts and feelings.
The only thing I know is that I want to make something I`m passionate about.

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1. Rubbish such as paper, cans and bottles left lying in an open place
2. How humans are turning the world into Plastic
3. Drowning in plastic - but we depend on plastic?
4. Important to inform teenager/kids about sharing intimate images without consent
5. Be a volunteer - Help kids with their homework, not everybody has someone that can help them
6. Volunteer- Some people needs a friend/ someone to hang out with
7. Organized Outdoor Activities for Kids - sports can benefit
8. Outdoor Activities for Adults - grown Ups need to play more
9. Cafe for dogs - meeting place
10. Clean the beach day on Sundays (Activity)
11. Cleanup Day - clean local beaches, rivers and parks to protect our environment
11. Keep the turtles and fish trash free
12. Clean Up Events
13. Volunteer online(calls and messages people who need someone to talk to)
14.  Listening volunteer (coffee chat)
15. Friend group (lonely people can make friends)
16. Activity group (for lonely or everybody who wants to hang out)
17. Supportive group - talk about your problems
18. Step back, clear your mind, refresh your perspective
19. Feminism - ask boys/men question that girls/womens often gets and se how they react
20. Phoneaddicted world (always looking down on their phone)
21. Instagram friendly places - girls forgets to enjoy their time on vacation, they are just worried about good instagram pictures
22. Instagram VS reality- show how instagram pictures is taken behind the scenes
23. The truth about those unrealistically perfect pics on media
23. Snapchat VS reality- Not everything is fun as it looks on snapchat
24.Snapmap VS reality- how kids can feel like an outsider when they can se that classmates is playing together on snapmap without her
25. Bullying on snapchat - sending pictures without allowance
26. Thinking before you send pictures
27. Your pictures - you decide? Sharing photos online
28. Illegal to send nudes?
29. Sharing photos without permission? can be illegal
30. Can somebody take pictures of me without permission?
31. Volunteer your time: Young people spending time with old people from a retirement home (coffe, cinema, birthdays, walk)
32. A place to meet for teenager, where they can watch movies, play games, meeting other people rather than hanging on the street
33. 'Studentlife'- How easy it is to save money on food
34. Things to do in Adelaide if you dont have a lot of money - explore the nature and the beaches
35. International students group- meet new friends
35. Take a breath - together- Yoga classes on the beach
36. Watch the sunset every sunday together - disconnect from everyday life
37. How negative words can impact someone
38. Can one person make a difference?
39. Ways you can make an impact on stranger's life?
40. How does social media influence on others?
41. The Impact of Stereotypes
42. Silent treatment  is damaging
43. Iphone addiction (people check their phone every 15 minutes)
44. Anti social social club - Friends hanging out without hanging out
45. Surfing on the phone while eating dinner - annoying?
46. Kids forget to play because of smartphone addiction?
47. How addicted are we to our phones?
48. Things to do that make you forget to check your phone
49. Look around, not at your phone, be present
50. Living a Life without Cell phone?
51. Pressure to be perfect because of social media
52. New ideal image being created by social media
52. Social media is deciding the ideal female body type
53. Pressure to look
54. Trolls and their impact on Social Media
55.  When humor hurts.
"I was kidding"
56. Internet trolls have won?
57. Do you have a responsible for what you post on social medias?
58. What starts as a joke can end up hurting someone?
59. Use bags instead of plastic bags
60. Design your own shopping bag with old clothes
61. Drug addiction - symptoms? THINK TWICE
62. Drug abuse and addiction - how it effects your family and people around you
63. Watch out for each other when having fun in the evening
64. Your drink is Drugged /rape drugs
65. Anyone can become addicted to drugs
67. Real life drug story?
68. Addicted to likes on instagram? (instagram removing likes)
69. Body positivity - different bodies - the impact of body image advertising
70. Buying instagram likes.
71. Pedestrians are vulnerable, watch out
72. Ego, people stealing toilet paper/groceries from the old
73. Home training when you have to stay inside
74. Stress out? Yoga classes outside/inside/social activity
75. Feeling alone- talk to somebody to handle the loneliness
76. Take care of the outdoor life
77. Wash hands tutorial
78. Home training exercises by using home equipment
79. Number of abuse cases may not rise during the coronavirus crisis
80. How to help kids cope life without school

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https://bubbl.us/NTQ5MjAxNC8xMDYyMTk5NC8yMzhmM2Q5NGVmMDA0OWEzZDA5YTAwMTY4OGRmZDg3Nw==-X?utm_source=shared-link&utm_medium=link&s=10621994