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Idea Generation

Requests

Customer pain

Market studies

Legisiation

Competitors

Key deliverables: products concept docs

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Asses Market

Segment y size

Growth potential

Customer needs

Legal issues

Competitions

Key deliverables: Market research, marquet  document, product definition.

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Busines Analysis

Cost/benefit

Resources

Required

Capital expenses

Profitability/margin

Anticipated sales

Key deliverables: business case, profitability analysis, product req document.

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Product development

Technical specs

Prototyping

Trial production

Testing y QA

Test market selling

Key deliverables: product dev schedule, testing report, req document.

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Go to market

Marketin plan

Sales training

Distribution plan

Collateral design

Set launch date

Key deliverables: Product launch plan, launch budget, ROI forecats, target launch date set.