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idea one

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Is there a formula for going viral/trending? Is this the ultimate goal for social media marketers and can we replecate it?

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Does the social media presence of collaborators (e.g. actors, directors) have a greater or lesser impact on success than direct marketing via social media?

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What kinds of posts does the algorithm boost more? e.g. text, photos, videos, shorts etc.

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How can social media be used to market and advertise to a specific audience?

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what connects film and social media?

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How much promotion would be too much promotion? Could too many ads leave a bad taste in peoples mouths so when they finally see your finished project, they don't want to? (ie, seeing an ad for a movie on youtube too many times might turn you away from it)

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Is it ethical to inundate social media users with product advertisements, does it potentially kill interest?

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Is it ethical to inundate social media users with product advertisements, does it potentially kill interest?

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Do orginisations like Twitter stifle certain stories. Can governments and business use social media platforms

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Do orginisations like Twitter stifle certain stories. Can governments and business use social media platforms

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Does anything last on social media? we will explore the longevity and lasting impact of trends by studying their life cycle.

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We will examine the analytics of multiple social media posts to see what demographics each topic targets (age, country, gender, etc).

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how does social media learn about who we are, and how could we use it

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Research Objective 1:  Review a production where SM was used effectively to examine how it worked

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Research Objective 1:  Review a production where SM was used effectively to examine how it worked

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Who is the deciding factor of something going viral ? The Audience, the platform, or the creator?

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Who is the deciding factor of something going viral ? The Audience, the platform, or the creator?

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* use a multi platform approach but keep the video/podcast, etc same for all just edit to fit eg. use short parts of a YouTube video from Instagram.

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What risks does collaborating over social media provide?
Edit: There's a reason big production companies don't direct message important things over social media - risk of leaks and hacks.

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How effective is audience led advertisement ie taylor swifts fan led free marketing model

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How effective is audience led advertisement ie taylor swifts fan led free marketing model

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Can you get the truth out on certain social medias? Ie algorithms, muting hashtags 

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Can you get the truth out on certain social medias? Ie algorithms, muting hashtags 

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How can you capitalise on a single viral post?
Edit: Due to the nature of 'short' videos (tiktok, YouTube shorts, instagram reels) it can be easy to get a relatively "viral" video, but how do you keep the audience following the project?

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Research Objective 2:  Can bad publicity be good for production?  See Johnny Depp case for investigations

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Research Objective 2:  Can bad publicity be good for production?  See Johnny Depp case for investigations

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is marketing linked to certain demographics? does it change based on the country its for? Is this ethical?
ie traliers, posters, tweets (china changing black panther poster) ect

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How much does the use of hashtags broaden the reach across different platforms?

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Is it ethical to gather data from the audience, even if they're not your target demographic? e.g., collecting information which does not benefit you now, but might benefit you in the future.

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take a hard line approach to create arguments in comments boosting content up on the algorithm

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When is the right time to bring the production on social media?

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When is the right time to bring the production on social media?

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Does beauty have an automatically generated influence on TikTok algorithm?

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Does beauty have an automatically generated influence on TikTok algorithm?

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Research Ouestion 1:   Is social media more powerful than the media production companies.  Example: Woody Allen book prevented from publication by Twitter objection from Ronan Farrow..pile on of negative public opinion 

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Research Ouestion 1:   Is social media more powerful than the media production companies.  Example: Woody Allen book prevented from publication by Twitter objection from Ronan Farrow..pile on of negative public opinion 

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We will analyse the audience reach and feedback of films that were promoted by todays social media standards with films that were promoted solely with television, newspapers, etc.

Edit: Basically, are todays methods of promotion better than 20 years ago? Obviously the reach is greater today, but what about the reaction?

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Can social media hype cut down your audience

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Can social media hype cut down your audience

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Could a page dedicated to the project come off worse rather than better? Would people be influenced on their opinion on the project by the pages follower count?

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how far can you go with online advertising with films? nft's?

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In how long will the "trending" algorithm run out?

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In how long will the "trending" algorithm run out?

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Can business accounts be considered "social" media?

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Research Objective 3: Ethics in Social media, cancel culture used to stop production of film.  "American Dirt" book not made into film as author not the nationality she was writing about.  

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Research Objective 3: Ethics in Social media, cancel culture used to stop production of film.  "American Dirt" book not made into film as author not the nationality she was writing about.  

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Does all social media platforms have a definite algorithm?

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Does all social media platforms have a definite algorithm?

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Is putting too much information of a project online a bad thing?

Edit: posting too many trailers of a film might give away too much information, making viewers feel they have already seen the film just by looking at the trailers.

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How is it that social media has turned users into "Brands" 

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How is it that social media has turned users into "Brands" 

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Could a further reach in the audience be more harmful than good? Could you attract too much negative attention with having such a broader audience?

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Can you create certain content, that is more likely to get talked about and spread through social media for publicity?

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Is the gathering of "cookies" as necessary as platforms make it out to be? 

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Is the gathering of "cookies" as necessary as platforms make it out to be? 

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Can you control social media?

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Would a more comedic approach to promotion be better than a serious one or vice versa? If you take yourself too seriously online, will people be less interested in the project?

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Does social media subvert the restrictions of traditional media (e.g. age restrictions)

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can posting memes as a way of advertising hurt the reputation of a project

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How do we make social media work for a specific production?

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How do we make social media work for a specific production?

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How long should a project be teased on social media for before it becomes "old news".

Edit: E.g. Black Widow, No Time to Die. Both films feel like they have been advertised forever, of course due to covid, but this still shows that there is a time limit.

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Can inundating your audience with marketing and advertising make them dislike your film before it's released? e.g., too many ads consistently targeted to a specific group could annoy or irritate certain demographics.

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The death of creative joy: turning beloved hobbies into exhausting money makers.

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The death of creative joy: turning beloved hobbies into exhausting money makers.

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where does marketing on social media stop? does it ever?

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could you fake controversy, if so how can that benefit us

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Has social media trends changed the way companies promote and people purchase
Examples:
'Tiktok' trends resulting in mass purchases.
Mandalorian director kept baby yoda a secret until it was released to drive the viral aspect of the production.

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What style should social media posts be? Too grammatically correct with big words might put off younger audiences. Too much recent slang might put off older audiences.

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What draws the line for ethical or unethical advertising?

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What draws the line for ethical or unethical advertising?

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The cost of viral fame through cringe voyeurism.  

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The cost of viral fame through cringe voyeurism.  

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most people will skip the ad in the first 5 seconds on Youtube or just scroll past on instagram, tiktok, facebook. so is it worth spending money on that?

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Does the ability to skip media on social media hinder it's usefulness? On posters or in cinemas, advertisement is not something you can easily skip but on social media you can just scroll past it or there is a "Skip Ad" button.

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Can social media reaction destroy a project ie 

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Can social media reaction destroy a project ie 

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Does advertisement on platforms like YouTube just become annoying? Will seeing the same ad before every video turn you away?

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Can a bigger audience on youtube ruin our experience with content creators? Destroying the parasocial relationship

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Can a bigger audience on youtube ruin our experience with content creators? Destroying the parasocial relationship

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Does negative content become more viral than positive? Do we need toxicity to achieve "success" and views?

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Does negative content become more viral than positive? Do we need toxicity to achieve "success" and views?

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Can independent producers compete with established distributors on social media promotion

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Can independent producers compete with established distributors on social media promotion

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Has social media homogenized media production. Ie Tiktok trends 

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Has social media homogenized media production. Ie Tiktok trends 

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Why does social media work?

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Could starting twitter battles with other accounts, boost interest in a project? be it there real or fake arguments

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more people will watch something with serious theme's if its funny.

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Would making an NFT released to the project be genius or stupid

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Has social media changed what is considered news?

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Is social media a good thing, or has it helped people be more cruel and harm others due to the fact its through a screen? ie scams, stealing information, racism ect

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Has social media changed what it means to be human?

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no point having a really good 5 minute intro if people are just going to skip past straight away. Grab attention asap and get to the point of it asap.

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So, you have decided to bring a production on social media - how do you make it work for you?

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So, you have decided to bring a production on social media - how do you make it work for you?

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How long does a video stay viral, does the hype ever stay around a particular 'viral video' and how do you keep the hype around it? Will the novelty always die off?

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How long does a video stay viral, does the hype ever stay around a particular 'viral video' and how do you keep the hype around it? Will the novelty always die off?

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Is promoting a project on social media giving you  too much audience participation? Unwanted perhaps

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Is promoting a project on social media giving you  too much audience participation? Unwanted perhaps

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Does social media need us to accept to much? eg. Cookies and terms and conditions. Are we actually aware of what we agreed to or are just fed up and want to skip it?

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Does social media need us to accept to much? eg. Cookies and terms and conditions. Are we actually aware of what we agreed to or are just fed up and want to skip it?

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Is social media a better promotional tool than things like TV, newspaper, magazines etc?

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Is social media a better promotional tool than things like TV, newspaper, magazines etc?

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1 is it appropriate that people communicate through hashtags on social media

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1 is it appropriate that people communicate through hashtags on social media

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2 Is it right that everyone has to be a expert with technology

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2 Is it right that everyone has to be a expert with technology

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why is it ok to share personal information on social media

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Is Social media helping project production or making it worse/harder for creators

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Is Social media helping project production or making it worse/harder for creators

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Dishonest advertising eg. products, promotions etc.

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Dishonest advertising eg. products, promotions etc.