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Yakult is a fermented probiotic/bioactive yogurt drink that originates from Japan. It's popular in Asia and present in 38 countries at least 40 million bottles of Yakult are consumed every single day.

Yakult was invented by DR.MINORU SHIROTA. He was born in 1899 in rural Nagano Japan, and during that time Japan was yet to be the wealthy first world country we know today, back then especially in Nagano a lot of the people were suffering from poverty and a lot of children were weakening as they could not afford nutritious meals, among the causes of death of a poverty-stricken population is dysentery (digestive system-related infection due to poor hygiene and nutritional deficiencies) this caused an outbreak of illnesses in the country

Determined to beat the diseases that are taking such a toll on the nation Dr. Shirota began conducting research on microorganisms in hopes of developing some sort of preventive medicine, eventually it lead him to discover lactic acid bacteria that fought off bad bacteria causing typhus and dysentery. By 1930 Dr. Shirota managed to successfully culture and strengthened a strain of lactic acid bacteria which was named the lactobacillus kci Shirota. It was a remarkable achievement since this bacteria could survive the journey to the intestines that eventually led to a healthier stomach, this would give people a bigger chance of fighting illnesses that were ravaging the population.

The next challenge was to how to get this to as many people as possible, the first option was through injection which would require a lot of capital and would take a lot more time. So he got more creative and thought "why not put it into a drink one that tasted good and one that people could afford" and so in 1935 Yakult was introduced to the market.

Benefits of drinking Yakult Daily

-It improves your digestion

-It strengthens your immune system

-It can be a gentle form of skincare

-It can prevent yeast infection

-It can prevent and treat Diarrhea

These many advantages are provided for an affordable price.

Initially, as this product was new to the market many did know the actual benefits of Yakult. So the Yakult launched "The Yakult lady home delivery system" which was composed of only women who would go door-door and explain the health benefits of the probiotic drinks for the intestinal tract.

Yakult as a human-centered design came up with a lot of advantages and health benefits for humans. Because many times we may not think of the digestive system when we consider our wellbeing, but that is where overall health and proper nutrition depend. The immunity ranging from children to elderly people depends on proper digestion. As we know Yakult prevents digestive disorders and helps build immunity. The founder also believed that a healthy intestinal tract leads to a longer life and aimed to create a product that would preserve life and well-being. And today, it is approved to create the world's first probiotic beverage, Yakult!

Sources
https://en.wikipedia.org/wiki/Yakult#Marketing_history
https://youtu.be/i3Po-M1bdOE
https://thenextfind.com/pros-cons-of-drinking-yakult-daily/

Team Jatayu
Team Members, Roll number, Dept
Ashuthosh Mohanty,
BL.EN.U4EEE19002, EEE

Bhavna Methre,
BL.EN.U4CSE19015, CSE

Trisha Chander,
BL.EN.U4CSE19113, CSE

P Lahari Kiran,
BL.EN.U4ECE19116, ECE

Srujan T L,
BL.EN.U4EEE19028, EEE

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Reasons Why MacBook M1 2020( both air and pro ) are examples of great products:
1) Inovation: Apple's M1 silicon chip was Revolutionary in every sense; Speed, Lower energy consumption and lower heat emmision by a record breaking margin

2) Marketing: Apple's always good with marketing their products pretty well. They just promote their product once a year, unlike the other brands, andtherefore whenever they have something to say, people listen to them and give their thoughts attention.

3) Brand Value: Apple is the most valued company in the world. They have a cult like fan following. people are so crazy about their products that they buy it as soon as it releases in the market. Apple is considered to be a status symbol by many.

Karan Singh Bagga
BL.EN.U4CSE19062

# data[].attributes.body
Lavanya Ratna Sirisha
BL.EN.U4CSE19076
CSE-B

Spotify is an international online and offline music streaming and media service provider. It came into the picture when there was a need for people to store multiple songs but wasn't possible due to storage limitations. Today, it holds a total revenue of US$9 billion.

Reasons for success -
1. Great User Interface/Experience model - it provides a good list of search variables such as the name of the song, artist, album, or genre. The availability of machine-curated and customized playlists caught the attention of the audience.
2. Use of ML/AI - The use of predictive algorithms and creating recommender systems based on a user's previous choices proved to be a massive hit. The user is pulled to stay connected and increase their usage time, thereby benefitting Spotify.
3. Spotify for Artists - a platform to provide artists and their teams with audience statistics and various tools to promote their music and manage their profiles on Spotify. A whole lot of artists from around the world got on to Spotify. This shows that the product not only understands the needs of listeners but also that of the creators, thus covering a bigger part of the demographic.
4.Expansion Into Other Content Forms - With the onset of the pandemic, adding a section for podcasts, audiobooks, etc proved to be beneficial.
5. End to piracy - With its freemium policy, Spotify aims at targeting the problem of piracy in the industry. You'd listen to songs for free, albeit with a few ads, With a premium account, you can skip the ads.
6. Integration with devices - You can use it on phones, tablets, desktops (web version and app both supported), Chromecast, Google Home, Alexa, Playstation, Apple Watch, etc.

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The texture and flavor of the biscuits is one of key features that still attracts the Indian market from 1939.

The long shelf life is also considered a plus point, and that is why it is being used in food-packages and donation kits for natural calamity relief work. During independence, biscuits were considered for elite classes due to the price hike. The importing of biscuits increased. To counter this situation, Parle started 'Parle Gluco' which acted as an alternative for these high priced biscuits, and their price was kept low. The motive was to provide these biscuits to the common people. These biscuits became so popular that Indian army used these biscuits.

Avinash S
CSE-A
BL.EN.U4CSE19010

# data[].attributes.body
Hike a social media platform, which was the first one that had, stickers and personalized stickers. It was one of the best social media platforms in terms of features and tech. But the problem was that it was way ahead of its time. back in 2012 when the cost of data, storage space and processing power was quite low, having such a futuristic product was not convenient for the users. Thus the company had to be shut down in the year 2016. But if this company would have launched now, that is in 2021, due to the drastic increase in processing power, storage space and cheap data, it could have been a grand success.

K Sukha
BL.EN.U4CSE19059
CSE -A

# data[].attributes.body
Back when rockets technology was quite saturated and the cost to launch a kilogram of payload into space was estimated in millions, Elon musk came up with his revolutionizing design of reusable rockets, which drastically brought down the cost of launching payloads into space and opened a new dimension for research and experimentation. making space more reachable, cheap, and less resource-intensive.
K Sukha
CSE -A
BL.EN.U4CSE19059

# data[].attributes.body
BARIKI VARSHITHA
BL.EN.U4EAC19004
EAC

NANO car was designed by TATA company. It was a failure because it could keep up the promises and mainly lacked safety measures. Some of the main reasons behind the failure is lack of correct strategy, their main target were rural and village people but as their show rooms were mainly in urban areas they could not make it, their was a huge gap between the sellers and targeted customers. They also delayed the product nearly 18 months so they could not  reach their target. The words cheap, 1 lakh rupee car did not go well because they could not keep up the price and on road price was nearly 2.5lakh. Also, car faced may technical issues, lack of safety they did not had any air bags, poor ride comfort and stability due to the light-weighted body. In order to decrease the price they have compromised with many other things also. Due to which it is a big tragedy in history of Indian Automotive Industry.

# data[].attributes.body
Reasons:
1) It was a joke(literally): the founder of this coin coded it in 2 hours, inspired by the famous Doge meme.
2) Wrong Usecases: It was not meant to be used for transactions. It was a meme currency that was used on Reddit to gift each other when someone would post a meme.
3) Elon Musk: Elon pumped it's prices because of his massive twitter following. He posted a meme, and the crypto market went crazy. later on when Elon talked about it's environmental concerns (since it was coded in 2 hrs, the mining wasn't optimized which resulted in it being energy inefficient.) Doge Coin got Dumped and it lost all it's value.

Karan Singh Bagga
BL.EN.U4CSE19062

# data[].attributes.body
Lavanya Ratna Sirisha Munduri
BL.EN.U4CSE19076
CSE-B

# data[].attributes.body
BARIKI VARSHITHA
BL.EN.U4EAC19004
EAC

Frooti is a mango-flavoured drink sold in India, it was launched in the year 1985 in tetra pack packaging. Mango is king fruit in India, by this product people can get that taste in all seasons. It was a huge success because of good marketing strategy, It has captured whole Indian market. Advertisements have helped frooti a lot, frooti packs hanging on trees was a good idea which attracted many people. "Mango Frooti, fresh and juicy" this tag line also helped frooti to gain more success.
Frooti has used innovative packaging. Tetra packs helped Frooti to gain huge success and it is also the 1st brand to introduce PET bottles. Using triangular shape tera packs gained more popularity among the children. The price is also affordable. Recently, this company also started advertisements with popular stars such as Allu Arjun, Alia Bhatt and others, which helped them to gain much more marketing.

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Wildcraft bags are famous for their quality and durability provided at less cost. Also, most of them are highly spacious, so you can fit a lot of things in them. These Wildcraft bags are also designed in a way that makes them look elegant and contemporary. So, you can carry one not only casually, but also to your office. It's a money-worth product. The design of the bag is the reason why the product is very well known to all, it's stylish and looks good.

Srujan T L
EEE
BL.EN.U4EEE19028

# data[].attributes.body
An experiment was conducted on people. One batch of people were made to drink pepsi which was labelled "cocacola" and other batch of people drank cocacola labelled "pepsi". This experiment suggested that people don't recognize which was which. All  that mattered was the name on the bottle: "cocacola". This is the power of branding. When cocacola wanted to make it's entry in india, it was very tough for them to send one message for the entire population as india is very diversified. After thorough research , they found out that despite differences such as religion, gender, race etc. all people would come together at cricket. Sachin tendulkar was made it's ambassador and every product was a huge hit in the country

Patnala Atul Prem
BL.EN.U4CSE19009
CSE

# data[].attributes.body
polaroid camera was invented by Edwin  land in the year of 1948.polaroid cameras is also known as instant cameras,that they provide you with basicallly instant access to the physical photo just after it has been taken.This form of photo is special as you it makes the photo more tangible and tactile

AMARKANTH.M
BL.EN.U4ECE19095
Ece-b

# data[].attributes.body
In the early 1900's there existed a tradition. For every christmas or halloween, mom's would bake cake for their children. It signified the love and affection of a mom towards her children. This baking would usually take very long, cracking the eggs, preparing the dough, putting it in microwave for many hours, this was such a tedious work. Hence a company came up with an idea of a cakemix. This drastically reduced time and effort. Now any mom had to just add some eggs and water to the mix and microwave it. But this product failed miserably. After deep research, psycologists hired by the company found out that the cakemix undermined the efforts made by a mom. This study conculed that efforts made by a mother towards her children is not considered "tedious" by her. It's shows her love and affection and this cakemix undermined mother's efforts , hence also undermined love and affection towards her children

Patnala Atul Prem
BL.EN.U4CSE19009
CSE

# data[].attributes.body
Microsoft launched the Zune in 2006 as a competitor to the iPod. Its biggest failure was that it was simply late to the game ,Apple had firmly established the iPod as a portable music player for five years before Microsoft entered the field. There also weren’t any innovative or differentiating features to entice people to buy a Zune instead of an iPod. Instead of improving on problems from the iPod, Microsoft made a very similar product that didn’t compel people to switch from what they knew. The Zune wasn’t necessarily a bad product, but it failed because Microsoft didn’t make bold enough changes to make it stand out. It was discontinued in 2011

Here i present  3  Reasons Why microsoft zune failed -

1. Bad timing

2. Lack of innovation

3. insufficient marketting

AMARKANTH.M
BL.EN.U4ECE19095
ece-b

# data[].attributes.body
Google Plus emerged in the market at a time, when Twitter, Tumblr, Facebook, and LinkedIn were already quite popular.
The circle-system of Google’s social media was complex and not very user-friendly. Creating circles for family and friends, and then sharing only for those specific circles – the whole process did not appeal to the regular people.
Above all, Google plus did not make a solid plan for combating the Facebook craze.

Srujan
BL.EN.U4EEE19028
EEE

# data[].attributes.body
Talking about phones, It's the perfect phone I've ever seen so far, It was launched in India in 2021
Reasons why I felt that this is a perfect phone is:
->Hardware
->Marketing
->Battery life

Shirshikar Rohit
BL.EN.U4ECE19148
ECE-C

# data[].attributes.body
When it comes to gaming consoles, The one thing that comes to my mind is PlayStation 5. It's just awesome. It was released on November 12th, 2020.

Reasons why it is the best:
1) High speed data streaming and AMD GPU capable of 4k resolution.
2) Marketing
3) Additional accessories like Dual sense charging station, 3D wireless headset, HD Camera and a media remote control.

G SAI PAVAN
BL.EN.U4CSE19041
CSE A

# data[].attributes.body
Virtual boy is a VR headset manufactured by Nintendo and was released in 1995. This was a huge failure at the time and named as the Nintendo's worst selling console.

Reasons why it failed:
1) It actually doesn't count as a Virtual Reality as it has an unimpressive stereoscopic effect.
2) Health concerns
3) Lack of true portability

G SAI PAVAN
BL.EN.U4CSE19041
CSE A

# data[].attributes.body
The Oneplus 9 series failed because of them losing their marketing vision and focused on the wrong things. Oneplus is one of the top-selling android phones and for so long their brand marketed the phone for the specs they were providing at affordable rates. This series of 9 unlike the others was kind of overpriced and had a lot of faults in it from the day it launched. Oneplus unlike Apple cannot sell their products using brand name alone. The other big flaw in Iphone was using their camera specs as their marketing key point, which later turned out to be a disaster as the camera itself had many flaws.

Nirmal G K
EAC
BL.EN.U4EAC19048

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Everyone knows that Youtube is one of the world's largest platforms for online content, music and entertainment. Google Initially had an app called Google play music which used to come inbuilt with all the android phones which was an offline player later turned online. This transition was kind of a failure. Post this Google who owns Youtube launched their new app Youtube Music and Youtube being the world's largest platform for music and videos, this move was amazing. Any song that was accessible through Youtube was accessible was now accessible through music and the youtube music suggestion algorithm was much superior to its competitors, turning out to make it an instant hit.

Nirmal G K
BL.EN.U4EAC19048
EAC

# data[].attributes.body
Net neutrality was one of the great success story of this decade — until one man killed it. In 2015, Americans reclaimed the public utility that built the 21st century, protecting it from the greed of monopolistic gatekeepers that had spent vast resources capturing federal regulators. The Open Internet Order established strong net neutrality rules that would have kept companies like Verizon and Comcast in check for years to come.

Reason behind this was Ajit pai
His undoing of net neutrality was capricious, irrational, and unpopular

Shirshikar Rohit
BL.EN.U4ECE19148
ECE-C

# data[].attributes.body
Apple's failed attempt in entering gaming sector, this product is basically a gaming device similar to PlayStation, but failed to attract customers, as the time it launched, was not much into gaming.

The main reason for failure of this product is high price. Even though it performed far better than the existing gaming consoles at that it, it failed due to the huge gap in price.

Another Reason for failure of this is the lack of games. Consoles like Nintendo had a a lot of games, whereas the pippin was completely new to the market, thus lacked games that could reach the popularity of the existing games.

Avinash S
CSE-A
BL.EN.U4CSE19010

# data[].attributes.body
WhatsApp is a well known online messaging application which is used by many around the globe. But why is it so successful? Here are few points which I feel made it successful :

->  Clean UI design - WhatsApp has no Ads! and has a simple, User friendly interface which makes it easy to use. Even those who are new to smartphones find it easy using WhatsApp.

-> Its Free - WhatsApp is completely free. There are no in-app purchases and best thing is no ads even though its free.

->Available in almost all Operating systems. WhatsApp is compatible in Android, IOS and because there is a web version too it can be accessed from any device.

->Serves the purpose well and has additional features - Messaging is fast and secure. Even it has features like audio and video calling over internet, sharing status and payments as a newly added feature.

-> Regular updates - WhatsApp provides regular updates to users with new features and improvements.

Because its designed with User experience as importance WhatsApp has approximately 2 billion active users and has 5 billion downloads in PlayStore alone.

Harishankar V
BL.EN.U4EAC19019
EAC

# data[].attributes.body
Anything that is relatable and witty always catches the eye. This awareness advertisement did just that. It is kept minimalistic with not a lot of words making it easier for people to decipher the message. Moreover, usually when people see something out of the box, they would tend to take a picture of it and post it on social media. This way the reach of this advertisement increases too with minimal effort. Another tactic that has been used it to lure in the crowd is by putting up a "reward" based idea, in the sense, people would tend to do more if it reaps benefits. In this case, a simple "if" condition has been put out. IF they keep distance now, later they would be able to enjoy the benefits.
Thus, it serves its purpose of conveying the message to maintain distance in a creative way.

Trisha Chander
BL.EN.U4CSE19133
Computer Science and Engineering

# data[].attributes.body
Having had terrible experience with it, iTunes goes down as one of the badly designed products. It started as a simple music player but later morphed into the entire media center of the Mac (and Windows).

Considering JUST the recent update, labels and texts were reduced to smaller icons. The text size shrunk and became thinner. The muted colours ( meaning there is only colour of different shades) made it difficult to notice where there was an emphasis. Confusing option menus have to be sifted through just to get the interface to be understandable. Not to mention, the performance issues worsen with every release.

I believe the reason this happened is that Apple has no specific end goal for iTunes.  Secondly, Apple is aware about all these issues yet there is no action to rectify it. Solely due to this reason, iTunes is a poor product by Apple.

Trisha Chander
BL.EN.U4CSE19133
Computer Science and Engineering

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Segway was first introduced in 2001 and created a huge hype. But by 2007 Segway met only 1% of its sales target and by 2015 the company gave up.

Reasons for failure :

->Design failure and safety concerns - It was not so safe riding and many times people fell and got injured. In fact in 2010, the owner of the Segway company, Jimi Heselden, himself lost control of his Segway, fell off a cliff and died at the scene. This was because of design. Later came dock less scooters where users balance using legs and in case of danger could jump off easily.

->Lack of planning - People using Segway were not wearing Helmets and this was a confusion for police officials to allow them or not. And injuries were severe riding without helmet.

Not just that there was no idea on whether people should drive on roads or on side walks.

->Cost - New Segway in its early days costed customers a whopping $5,000. This was on average a person's half of annual savings.

Even though a great idea, because it was not properly designed for users Segway failed badly.

Harishankar V
BL.EN.U4EAC19019
EAC

# data[].attributes.body
For any product we take, safety of the user is at the highest priority. If the safety issues are a concern, the product definitely leads to failure.

Samsung is one of the most reputed company in mobile manufacturing industry. But even its product has been through a big failure in the market.

Samsung's Galaxy Note 7 was a big failure. This was due to the explosions of many Note 7 phones all across the world. The reasons for this explosions was overheating of the lithium-ion batteries. Finally Samsung had to recall all the phones from the users and resulted in a huge loss to the company.

On analysis it was found that there was issue in both design and manufacturing of batteries by two of its manufacturers.

Jayavarman B A
BL.EN.U4EAC19023
Electronics and Computer Engineering

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Activa is a product of the Honda company.
It has been ruling the Indian automobile sector for more than two decades now. The word activa has been synonymous with scooters in India.

There are quite a few reasons for this success:
-> Engine reliability: The long lasting life of the engine along with a smooth ride without any issues makes it highly reliable.  The engine never overheats.
-> Service convenience: The servicing of Honda activa is very easy. The engine only requires a regular oil change and belt check up.
-> High mileage: The latest versions of activa claim to have a mileage figure of 60 km/l, which results in a good fuel economy.
-> Solid build quality: It is offered with a full metal body. Weather conditions like rain do not affect the vehicles basic function.

Jayavarman B A
BL.EN.U4EAC19023
Electronics and Computer Engineering

# data[].attributes.body
Apple's goal was to replace iPod mini to Nano version. It was Apple's way of building a small, affordable mp3 device for its customers. But the Gen 3 model took a odd turn as it was  heavier version, and a square device. The company's efforts also to provide a larger screen also mean that the infamous Kick Wheel has been reduced in size. it also easily showed fingerprints and scratches.

Bhavna Methre
BL.EN.U4CSE19015
CSE 'A'

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Instagram allows to build our brand image through photos and videos more effectively than Facebook or Twitter or any other social media website. Because it’s a free clutter for communications, so advertiser enjoys better customer engagement.

The website design also fascinates users ,And Some features of Instagram make it easy to get involved as we love the ability to like  comment, to respond to specific ideas, to ask questions and to vote on news, and to send direct messages. It also incudes to add hashtags ,usernames and description into bio which makes easier for the users.

Bhavna Methre
BL.EN.U4CSE19015
CSE'A'

# data[].attributes.body
Zomato has identified it's name as the acquisition king amongst the industry leaders , and proved that any start-up can became an acquisition king.
Zomato is India's first-ever international application; currently having more than 100 million Zomato users worldwide it's used to get the best food in whatever place possible.
Being launched in July,2008 it's one of the big tech restaurant application in India.
Reasons why I felt that Zomato is a success is:
- Partnership( Zomato proudly boasts over 1.5 million restaurants on it's database)
-Marketing (wide advertising in all possible platforms)
-Customer satisfaction( one of the key features of it's success story because it has wide range of option's with affordable option's )
-Delivery on time and if not compensated

REDDI VIVEK VARDHAN
BL.EN.U4EEE19023
EEE DEPARTMENT

# data[].attributes.body
NuBike was designed by Rodger Parker. When he saw riders struggling with greasy chains to fix a flat he thought that there would be a better way to solve this problem and that is the raise of NuBike. Then he started to create new designs that solve this issue when he thought of a design that might work then he hires a machinist to fabricate his designs and that revolutionized the bicycle design.
With this new design compared to the design of the old bicycle, this doesn't require any chain mechanism for the peddling system. This runs on the vertical peddling system which requires very less blood oxygen level to the legs. This also provides a smooth transition from one pedal to the other which reduces the kneeling effect. These are the reasons why I think this is a well-designed product.

K.N.S.S.SANDEEP
BL.EN.U4ECE19069
ECE DEPARTMENT

# data[].attributes.body
This product is of Amazon, which is invented by Jeff bozos. He first sketched it out as amazon echo in early 2011.
It is a voice controlled assistant. It can play songs, read news, provide information can control smart house, it could be the best partner. It can easily portable.

S. Likhith
BL.EN.U4EEE19025
EEE dept.

# data[].attributes.body
After having a pack of Lays potato chips thirst is always there which the Frito-Lay tried to capitalize on with a new product- a drink named Lemonade. But consumers of the brand always associated it with its salty and crunchy snacks. This lead to the failure of this product.
It didn't work out so well, something about the Frito-Lay name just didn't sound refreshing to consumers. This has been observed by the entrepreneur and the parent company named Pepsico has stopped the manufacturing of this product in the year 1998.

K.N.S.S.SANDEEP
BL.EN.U4ECE19069
ECE DEPARTMENT

# data[].attributes.body
DJI is a Chinese drone manufacturing company which made the first modern portable FPV drone. FPV (First Person View) drones are Unmanned Aerial Vehicles(UAV), wherein the pilot controls the aircraft from their perspective on the ground, FPV drones are piloted from the drone’s point of view( an onboard camera on drone).
Reason why I've felt this product is a good design is because, of the portability and camera clarity. Before drone technology came into limelight, UAVs like planes were used for military purpose like surveillance, and combat purpose. But with such robust design by reducing size and increasing efficiency of drones to carry heavier weights along with a FPV design can reduce the resources used for such defense systems.

M S Yashwanth
BL.EN.U4ECE19105
Electronics and Communication Engineering

# data[].attributes.body
Google Glass is a wearable, voice- and motion-controlled Android device that resembles a pair of eyeglasses and displays information directly in the user's field of vision. Even though it created a hype in 2012, it failed to create any impact in the eye of customers.
Reason behind why it was a bad design was because the inventors excluded defining and validating the users and what difficulties it was solving for them. Instead, Google determined the product would sell itself even without actual solutions or importance, that its hype would be sufficient to appeal to everyone.

M S Yashwanth
BL.EN.U4ECE19105
Electronics and Communication Engineering

# data[].attributes.body
Post-It note is simple product, a small piece of paper that has a light adhesive on it’s back. They come in various colors, yellow being the most used one. The best part of the post-it note is that is can be used on another paper or document and then removed without any damage to the document. The adhesive is light and completely removable. There is no glue needed to stick them onto a paper, walls, glasses and most of the surfaces. They are used extensively as reminders and bookmarks. The colors that these post-it notes come in make it easy for spotting them and hence difficult for someone to miss them completely. Them being compact, portable and lightweight adds to the ease of use. They are available in different sizes and are easy to write on, making them one of the most used products in the office/business workspace.

C.Shanthini
BL.EN.U4EEE19007
Electrical and Electronics Engineering

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Reynolds Pens is an Indian brand and a former American manufacturing company of writing instruments, mainly pens. Products commercialized under the Reynolds name include ballpoint, gel, rollerball, and fountain pens, and mechanical pencils.
Reynolds pens have always been the most useful and successful product according to me as it has always been a part of our life in fact it has always been in our hands.

There are many other pen brands but nothing was as successful  as this why..

1. It is cheap and affordable to every citizen .

2. It has different varieties and models according to the user needs.

3. It has its own uniqueness for smooth and long lasting ink.

P Lahari Kiran
BL.EN.U4ECE19116
Electronics and Communication Engineering

# data[].attributes.body
Deepstash is an app that allows you to read articles and novels in a condensed format.
The fundamental concept is to use the app for a few minutes each day to increase your stash. The stash is the collection of ideas that might help you develop your life.

This is something that many apps do, but deepstash accomplishes it uniquely.

It enables you to expand your present knowledge base and organize content based on niches.

Allow users to readily contribute their thoughts.

Increase the number of social aspects like communities, following people and topics, sharing,  profile.

Reasons why I think this app is a huge success :

It's clean and uncluttered.

Bite-sized articles that can be read anywhere.

Allows you to arrange similar boards together.

Deepstash keeps track of how many articles you read every day and organizes them into streaks.

A great alternative to social media and aimless scrolling.

Jahnavi B
BL.EN.U4ECE19061
Electronics and Communication Engineering

# data[].attributes.body
This is one of the biggest innovations that not only Facebook but everyone has seen. These 2 robots were designed based on AI and are very similar to humans. The individual testing and working all were done perfectly.
But here comes the issue when they were told to interact with each other to analyze certain topics, they appeared to be chatting to each other in a strange language only they understood. This caused everyone to force to shut down the program and stop this development as the AI robots could be harmful and dangerous to the human race if they could start their own kind.

P Lahari Kiran
BL.EN.U4ECE19116
Electronics and Communication Engineering

# data[].attributes.body
While the personal digital assistant would go on to become a successful consumer electronics product, the first one was one of the greatest product failures.
The objective was to create a new class of portable devices and a framework to support them.
MessagePad was basic by today's standards. It could keep track of notes, contacts, and calendars and be equipped with a stylus. It could even convert handwriting into text.

Reasons why this product failed :

Apple released it at the time when the internet was still developing, and this product was not of much use without it, resulting in connectivity difficulties.

It included heavy operating software that required high-performance CPUs and long-lasting batteries.

This product was more expensive to create since it involved more research and development effort.

Slow development cycle.

In its first four months on the market, Apple barely sold 50,000 units of the device. In 1998, the Newton product line was discontinued.

Jahnavi B
BL.EN.U4ECE19061
Electronics and Communication Engineering

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These were actually the best phones before iPhone came into the market as it had physical QWERTY keyboard on their phones where people found it more interesting. These were considered as first smartphone, where we were able to connect to internet, send/receive E-mails, chat using BBM (Blackberry messenger).

But later iPhone was introduced to market as it had a full touchscreen display which fascinated the people more over Blackberry. So I think Blackberry failed at this stage but has it own identity maintaining still.

BS SHATYA PRAMOD
BL.EN.U4MEE19003.

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Most of us don’t even think about choosing a search engine to use. We simply “Google it.”
There are many other search engines like yahoo, bing, cc search, and many more but Google is the most popular search engine.
why??

1.  Constantly Developing -

Constantly updating their search algorithms (technology and process for collecting relevant information)

Focusing on the user, their intent, and their satisfaction

2. Platform and tools

Google is years ahead. You can set something up in minutes on Google, and hours/days for the other platforms.

Google also provides a good toolset for you to use, which includes Analytics and WebMaster Tools to name a few. They obviously don’t tell you specifics, and leave us to work out how to adapt things accordingly!

3. Relevancy -

Google’s algorithm is much more sophisticated than the other engines. They should be better at determining which sites are the most relevant and which ones aren’t – especially with continuous updates to their algorithm to keep up with ever-evolving digital behaviors.

4.  Creating the Best Video Search Engine -

YouTube, which is owned by Google, is another major medium where users can search for videos.

5. Producing an Image Search Engine -

Google’s image search is a massive library that is able to retrieve image content. More than that, these pictures are relevant based on the user’s search query.

P.PRASANNA REDDY
BL.EN.U4ECE19125
ECE- C

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Adidas parley has a one of finest design of the shoe and unique which is made of plastic and environment friendly
comfortable construction,
and a agreeable  performance
we all know  that plastic is major threat nowadays so  adidas and parley started making shoes from ocean plastics
the major motive of this shoes are to recycle ocean plastic and give comfortable experiencer for the user
Endurthy Rishik Reddy
CSE-B
BL.EN.U4CSE19039

# data[].attributes.body
we all know that Colgate have there brand in toothbrush and tooth paste
Colgate had tried in kitchen entrees
but they didn't succeed
they failed the primary thing  that is product cannot be froze for long period this was the major drawback why it didn't  last long
and even they created a picture in public mind that it is for  toothpaste so the public wasn't sure about the  kitchen entrees
Endurthy Rishik Reddy
CSE-B
BL.EN.U4CSE19039

# data[].attributes.body
OnePlus is a android phone brand based on OxygenOS where it was found on 2013. Its a leading premium branded phone company in the Indian market currently. OnePlus attracted me for 3 reasons-
1.  Smooth performance
2.  Fast charging capability where most others also started with fast charging recently.
3. Decent pricing with required features.
Comparing it with other branded phones would make no sense as it is unique in its features like camera quality, video stabilization, in-display FP scanner, etc
In my point of view I feel OnePlus brand phones are well-designed with excellent features and also long-lasting.

BS SHATYA PRAMOD
BL.EN.U4MEE19003

# data[].attributes.body
This app was created by Tyler Droll and Brooks Buffington in November, 2013. It was a texting app where people can contact with other people. It was first made to school and college students. But it can have people who are near to them.

It was a failed app because there are some situations where users engaged in cyberbullying. This led some schools not to access the app. This had a bad image on the app.

S. Likhith
BL.EN.U4EEE19025
EEE dept.

# data[].attributes.body
Amazon fire Tv is a media streaming device that allows you to stream video, install apps, play music etc on your tv.
Built on the Android platform and converts your regular tv into a smart tv. You can install android apps on the device and play games and enjoy music too. We just need a USB to connect to the TV space. We can watch online content on TV. Build it in the app store to download apps. Even without a cable connection we can watch TV with a good internet connection. Comes with pre-installed applications and has a voice command option. It's an easy and inexpensive way to turn your TV into a smart TV.

CHALLAGUNDLA RISHITHA
BL.EN.U4CSE19021
CSE A

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In 2005 PepsiCo subsidiary Frito lay brought cheetos lip balm to the market. The product was made by Lotta Luv, a New York  cosmetics company which is specialized in licensing flavors from well-known brands. The reason this product failed is because it actually tastes and smell like cheetos. It is cheese flavored.  As cheetos was loved by so many of them they attempted to make a lip balm to satisfy the peoples need for chapped lips and taste of cheetos where their assumption went completely wrong because there wasn't any requirement of cheese flavored lip balm. The target audience probably were 8-14 years children. The product was not good enough. The quality was not good. It did not meet the peoples requirements which led to bad feedback and the marketing was also not successful. It was taken down from the market in 2006.

CH RISHITHA
BL.EN.U4CSE19021
CSE A

# data[].attributes.body
Skype was established by Estonian engineers Zahti Heinla, Priit Kasesalu, and Jaan Tallinn, Danish designer Janus Friis, and Sweden's Niklas Zennstrom. The preeminent voice-over-IP benefit was propelled in Eminent 2003.

Skype is a computer program that empowers the world's discussions. Millions of people and businesses utilize Skype to create free video and voice one-to-one and bunch calls, send moment messages and share records with other individuals on Skype.

Reasons, why I felt skype could be a failure:
- Clients experienced long stack times
- Browser windows filled with advertisements
- Browser and app crashes
- Eccentric overhauls that crashed users' gatherings
- Peer-to-peer innovation too did not play well on versatile phones.

REDDI VIVEK VARDHAN
BL.EN.U4EEE19023
EEE DEPARTMENT

# data[].attributes.body
Orkut was a social networking site that was founded in 2004 and owned by Google. It was shut down in 2014 due to a drastic fall in user base and evolution of far reaching social networking sites like Facebook and MySpace. Initially, there was a larger base for Orkut, but with time, it lost its momentum among the audience.  In the later stages, the accessibility of Orkut became quite complicated which was another reason for the plummeted reach. Moreover, Orkut allowed anyone to view the profile details of a person, which was a privacy issue for people. This was taken care by Facebook.  Hence, targeting audience that needed the privacy. The flaws in Orkut were resolved in other social sites, which led to the downfall of the service. Even with various redesigns to the original design, it could never recover from the decline of user base and had to shutdown eventually.

C.Shanthini
BL.EN.U4EEE19007
Electrical and Electronics Engineering

# data[].attributes.body
Juicero was a $400 cold press juicer that marketed itself as wifi connected and hence, "bringing convenience" to its users. The machine was to be configured with an app and needed juice sachets that would be inserted into the presser. The juicer would not work unless it was connected to the wifi, and was inherently slow at doing its simple task of squeezing out the juice packet. Bloomberg poked fun at the unnecessity of the product by showing a video where simply squeezing out the packet with your bare hands took less time. Yet this juicer had the entire process of making an account, scanning a QR code and only worked with "certified Juicero" packets. Anyone who watched the ad for Juicero understood that it was a waste of both time and money. Juicero had a funding amount of $118.5 million, but not surprisingly, within a few months after its release, it filed for bankruptcy.

Vinamratha Pattar
BL.EN.U4CSE19145
CSE

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Discord is a VoIP, instant messaging and digital distribution platform. In my opinion, it's the perfect example of a product that manages to capture the best aspects of its competitors, combining them and yet being unique in its own way. Users of discord can join communities and interact with others via text messages, voice, and video calls. It was initially used by gamers, but eventually became a popular platform for everyone to set up their own communities, or join others. Even popular internet personalities have their own discord servers where they get to interact with fans and also create a space for their fans to get along with each other. During the pandemic, discord became even more popular with many organizations and institutions setting up servers for their members. Millions of people use discord to connect every day, whether it's for casually talking or for collaborating on projects from different parts of the world. Features of discord are definitely seen in social media apps like Reddit and Tumblr, and in VoIPs like Skype or Zoom, but as of now, no service can manage to recreate what Discord has done over the years.

Vinamratha Pattar
BL.EN.U4CSE19145
CSE

# data[].attributes.body
Windows Vista was the successor of Windows XP and was released in November of 2006. Windows XP had a long and successful life as an OS, and it was an evolution of Windows NT.

*Vista was slow

*Incompatibility Issues -

Much prevailing software and hardware were incompatible, although Vista had a fairly long beta period. This made it harder for IT companies to adapt to Vista and many computer peripherals were practically useless.

* With the new features of Vista, criticism has surfaced concerning the use of battery power in laptops running Vista, which can drain the battery much more rapidly

*Vista was basically XP, except buggy and slow.

P.PRASANNA REDDY
BL.EN.U4ECE19125
ECE- C

# data[].attributes.body
Everyone's heard of it, everyone's even eaten it, Maggi is one product that is so universally successful(at least in India) that it is synonymous with the food item instant noodles. In remote towns or villages, if you go and say instant noodles or even noodles, the people there won't understand what you're referring to, however if you take the name Maggi, anyone from Kashmir to Kanyakumari would instantly know what you're talking about.
Now talking about it's success and how history was made when the Swiss-made Nestle owned Maggi made it's way to India in 1983. Now whether it be the versatility of Maggi as in every person who has ever made it has made it in their own style or the cheap prices and the genius portion size thought out by Nestle India or the aggressive marketing strategy employed by Nestle to market Maggi, by distributing it for free in primary schools in Delhi, targeting the consumer population or be it their wide range of slogans that they have come up over the years or using daily soap actors in their advertisements to appeal to the house wives whose final decision it is in any house as to what food would be made. Maggi is a phenomenon, even now giving people nostalgia or making the Sunday morning breakfast for the kids interesting and less tiring for the mother. Maggi is still even after almost 40 years, a household name.
In 2015, Maggi was also at the center of a massive food safety scandal, during which the noodles allegedly tested positive for high lead content, and the Food Safety and Standards Authority of India issued a brief, nationwide ban on all Maggi products. Nestlé India has long maintained the product is safe, and that its own testing at the time “consistently show levels in Maggi Noodles to be within permissible limits.” But even during this its "fan-base" was so devout that during the ban, customers would ask if Hungry Head was somehow still serving the noodles, Prohibition-style. This shows how Maggi cannot be taken away from the Indian masses anytime soon(or at all for that matter).
After Parle G, Maggi can be argued to be the most well known and loved consumable ever brought or made in India ever and it's success being one of the biggest to be ever seen.

Daibaan Mukherjee
BL.EN.U4CSE19032
CSE-A

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Tupperware containers are one of the finest storage containers, as these doesn't contain any harmful chemicals like BPA. It is also colour safe that is it is attractive and doesn't transmit the colour to any food items. Tupperware products are also reusable and has great design.

Ashutosh Mohanty
BL.EN.U4EEE19002
EEE-H

# data[].attributes.body
"What were they thinking?", "What is even a Frooti Fizz?" or "What are we even mixing?", these are the thoughts which came to people's minds when this abomination was launched in march 2017, and as expected this product flunked in the market and went down worse than the real estate market in '05.
Now addressing the elephant in the room, why was it a failure, well the product was setup to fail. Using pre-established brands to launch a new brand is quite common. But using two brands to make a new product is quite different and not in a positive sense. Taking a household name of Frooti and then sullying it by adding fizz to it and trying to compete in the aerated drink business. Parle already had a bad track record in this by launching Grappo Fizz on the basking in the success of their other product, namely Appy Fizz. Grappo Fizz did not work out at all so why would they try to recreate that again with using the base as frooti this time and even using Alia Bhatt as their brand ambassador could save them with their unoriginal name and lastly the taste. All food products need to have at least an above average flavour which would appeal to the masses. But Frooti Fizz, this amalgamation of mango juice and fizz do NOT mix. Quoting my little sister who was somehow excited over it's launch after seeing its advertisement on TV, and when we went and bought it from the local stores, she said, "This has such bad taste", a mere child could not be fooled by their flashy advertisements as the product tasted as if Frooti had suffered a heart burn. If your product can not appease a small child, it would not ever work with the Indian masses.
In the food industry some things don't mix, mango juice and fizz being one of them. Now their extremely unoriginal name, it almost feels like a fan-made product, I mean some originality can be expected from such a big company such as Parle. In conclusion out of the all reasons for it's failure, I would say it failed at the fundamental taste test

Daibaan Mukherjee
BL.EN.U4CSE19032
CSE-A

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Ever felt like playing strategic video game  where you can have a war with other person on your phone, COC is the platform for that. Though there might be many other Strategy game no one could develop a better strategy game for Mobile than COC. The game was released for iOS platforms on August 2, 2012, and on Google Play for Android on October 7, 2013. It was a great hit when released and then this game also came into Esports. Till date many other games tried to copy it but failed. COC has very good User interface and the strategic mixture makes it even more better. Till date the craze and every month update has kept this game still in market which has been very profitable to the developers i.e Supercell.
- Sahil Singh
- BL.EN.U4MEE19041

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I feel vodafone failed beacuse of the price hike of mobiles, and the raise of other companies like Jio. Mobile tariff hike can also be considered as one of the main reason. Slower tech advancements, weaker completion of technology also played a crucial role in the downfall.

Ashutosh Mohanty
BL.EN.U4EEE19002
EEE-H

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Though Microsoft and Nokia tried to bring a Pc OS in phone with great hopes for success failed miserably.
The user interface failed to work for mobiles even though it was good in Pc. Windows 8 version of Pc was the idea for windows OS in phone. There were many issues other than interface as well. It was supposed to be biggest hit and many customers bought it but realized that the hype was not upto mark and had many issues. This failed Nokia and Nokia had to face a huge loss

- Sahil Singh
- BL.EN.U4MEE19041

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Introduction:
AMUL - Anand milk union limited - from Gujarat
It's a dairy cooperative society at Anand district(Milk capital of India), Gujarat. It was managed by Gujarat Co-operative Milk Marketing Federation Ltd.(GCMMF), which is now jointly owned by 3.6 million milk producers in Gujarat. It established India as the world's largest producer of milk and milk products.

History:
AMUL cooperative was registered on 19 December 1946 as a response to the exploitation of marginal milk producers by traders and agents in small cities. During that time, The prices of milk were arbitrarily determined. The government had given Polson an effective monopoly in milk collection from Kaira district and its subsequent supply to Mumbai. Angered by the unfair trade practices, The farmers of Kaira approached Sardar Vallabhbhai Patel under the leadership of local farmer leader Tribhuvandas K. Patel. He advised them to form a cooperative (i.e. Kaira District Co-operative Milk Producers' Union) and supply milk directly to the Bombay Milk Scheme instead of Polson.

HCD Process:
1) Inspiration Phase :

Because monopoly was given to Polson, and rates on milk were decided by them both the milk producers and the users faced a great loss.

2) Ideation phase :

Sardar Vallabhbhai Patel sent Morarji Desai to organize farmers. The farmers held a strike, and formed a co operative to collect and process milk where selling of milk was decentralized. This helped even small farmers a lot.

Then-Prime Minister Lal Bahadur Shastri visited Anand to inaugurate Amul's cattle feed factory also setting up the National Dairy Development Board (NDDB) to expand AMUL.

Under the leadership of Tribhuvandas Patel, AMUL was further developed through the efforts of Dr.Verghese Kurian and H. M. Dalaya. Dalaya's innovation of making skim milk powder from buffalo milk was a technological breakthrough that revolutionized India's organized dairy industry.

With Kurian's help, the process was expanded on a commercial scale.

3) Implementation Phase:

Thus AMUL was successfully implemented. Because the farmers were directly involved in collection and sale, the prices on milk reduced. Both farmers and the end users benefitted.

HCD Outcomes:
1) User Satisfaction:
As prices reduced, sales were pretty good. Many products were sold and got a great review from the users.

2) Sustained user-product relationship:
Amul has been existing since 1946 and even today is a major brand in milk industry. This shows the sustained user trust in amul . Various products came all these years from amul and got good go with users.

3) Innovation:
i) One thing we associate with amul the most is that amul girl logo and the line 'utterly butterly delicious'. These were few innovative methods used for advertisements.
ii) AMUL is the first brand to make skimmed milk powder from buffalo milk.

4) Frugal Solutions:
Because the farmers are directly involved, the raw materials are of less cost which enables better profit.

User Priority Products:
It is the first and the only organization to get an ISO of 9000. Long-life UHT products for urban populations, like Amul Taaza, which are packed in Tetra Pak cartons undergo UHT treatment to remove all harmful micro-organisms while retaining the nutrition in the milk.

Major Contributor of White Revolution:
Transformed India from a milk-deficient nation into the world's largest milk producer, surpassing the United States of America in 1998.

Not just a marketing company, Amul raised voices in many issues like against plastic usage, women empowerment etc.,

Reference:
https://www.ukessays.com/essays/marketing/amul-as-a-brand-name.php
https://en.wikipedia.org/wiki/Amul
https://www.youtube.com/watch?v=CmHoXFhfims&t=90s

Team Name: Aiuto

Team Members:
B S Shatya Pramod
BL.EN.U4MEE19003
MEE

Harishankar V
BL.EN.U4EAC19019
EAC

S. Likhith
BL.EN.U4EEE19025
EEE

G Sai Pavan
BL.EN.U4CSE19041
CSE

K.N.S.S.Sandeep
BL.EN.U4ECE19069
ECE

# data[].attributes.body
Lavanya Ratna Sirisha Munduri
BL.EN.U4CSE19076
CSE-B

The Fire Phone is a 3D-enabled smartphone developed by Amazon that has the facility of four front-facing cameras and the gyroscope to track the user's movements. This dynamic perspective is what the brand tried to sell to us but failed.

Reasons why it failed -
1. Less number of apps - Google Playstore had 4 times more apps. The Fire phone only had Firefly
(it takes advantage of the smartphone’s camera to let you identify things like phone numbers, movies, books, games, CDs, food and more just by pointing your camera at them. Has an audio recognition component as well) but it wasn't enough. Moreover, the forked version that was offered by Fire phone was outdated too.
2. Too expensive - It had the same price as that of an iPhone but with lesser features.
3. Industrial design - it was too heavy and "bland" as many describe it. The cohesion of services was poor too.

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This car came to market at a time when cars where mainly meant for the upper middle class and the rich and the reason why I chose it is because of how it changed and revolutionized the Indian car market.
This was a period where Tata motors was struggling and with it the fact of a car manufacturer from india but the shear than thought of a car which was non expensive and could be catered to all classes of the society changed the picture.
Here was a car with the just the necessities and not the high end accessories which suddenly was seen in bulk from the poor to rich.
From daily use to travel it could do it all and more importantly INDIAN.
Thereby just changing the image around the fact of owning and driving a car and with it the Indian motor production industry.
Subramanya R Bhatt
Bl.en.u4mee19047

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All of us know bisleri as a company which provides packed drinking water. but in the early 2016 they tried their luck in serving beverages ranging from orange juice to coconut water under the banner called POP.
everything sounds good but where did it fail?
Simple they didn't truly understand the market. or for that matter what was image of the company itself with the ppl and thereby the fact of ppl not accepting a water company to provide different juices, it just didn't sit right with the people thereby causing lack of demand and thus failure.
Subramanya R Bhatt
BL.EN.U4MEE19047

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Indian start-up Ather Energy had been eyeing this space for a long. Ather 450’s design is contemporary. The electric scooter blends well. Surfaces are simple. Bodywork is painted in pure white. The 450 is sporty. Ather 450’s design is between the sporty Aprilia SR range and the TVS Ntorq.

Reasons why Ather 450X is a well-designed product:
1) Ather 450X has a streamlined body, which makes it more aerodynamic compared to various other electric scooter brands
2) Ather 450X is an electric scooter but does not come with most of the limitations an electronic device has. (Ather is waterproof, Ather has a great battery management system which makes it a very stable and safe scooter)
3)Ather 450X comes with its own power grids across the cities it comes in.
4)Considering the chare time of the scooter, Ather is already leading with their competitors

Adithya S
BL.EN.U4ECE19002
ECE A

# data[].attributes.body
Microsoft BOB was made for a target audience who wanted to make their life simple around the Computer Interface, But BOB ended up doing the complete opposite, instead of making it user-friendly, it made it difficult for the user to navigate around.
Bill Gates also said "Unfortunately, the software demanded more performance than typical computer hardware could deliver at the time, and there wasn't an adequately large market".

Adithya S
BL.EN.U4ECE19002
ECE A

# data[].attributes.body
Daniel Ek - The founder of Spotify first had the idea for Spotify in 2002 when peer-to-peer music service Napster shut down and another illegal site Kazaa took over. He realized that you can never legislate away from piracy. Laws can definitely help, but it doesn't take away the problem. The only way to solve the problem was to create a service that was better than piracy and at the same time compensate for the music industry.

Focusing on Accessibility, Not Ownership -The music service was able to identify the pain points of users who faced a troublesome process to listen to music. They understood that customers did not necessarily want to own music. Instead, their fundamental job to be done was to have the access to listen to music.Spotify was able to innovate the process of music listening and introduced a streaming service that focused on accessibility.

Providing Music on the go, across devices - Spotify understood that users wanted to listen to music everywhere they go. So instead of transferring files to devices or carrying a portable music device around. One can listen to music by opening the app on their smartphone. In recent times people have multiple devices so Spotify provides streaming on multiple devices. It focused on the user's requirement of listening to music whenever and wherever they go and across different devices.

Spotify uses user research to meet the tacit needs of users that are not primarily considered by people. One such example is the Spotify pet playlist. They conducted user-based research with streaming pet- owners. They realized that there was an unrequited need for the pet owners for music to enjoy with their pets. To cater to this specific aspect, Spotify launched Pet Playlist in 2020 which is personalized for pet owners to listen to with their pets. The idea was pretty well accepted and welcomed among streamers. This proves the importance of user-based research and HCD for the betterment of services.

Spotify has a very unique algorithm that creates playlists based on a person’s mood. Playlists such as “Chill”, “Workout”, “Hype” etc. Spotify analyzes the songs played by a person usually to determine the mood the person is most likely to be in. Spotify also has premade lists for International Hits, Weekly Hits, and Hits of different genres. Spotify’s personal touch makes the user feel more comfortable using the software. Spotify’s auto-play option also plays the next song based on how likely the person is to like that song, based on the songs he was listening to initially.

Spotify pushed things a step further by utilizing artificial intelligence and machine learning to create custom playlists. There are a variety of custom playlists available, such as Discover Weekly, which predicts new music that users will love, and On Repeat, which comprises songs that users have played regularly. Spotify's attention to diverse user profiles and listening behaviors is shown in the range of playlists available to users. Spotify's usage of human-centered design helps to mold playlists algorithms into these categories   As a result, I find Spotify's human-centered approach impressive, especially when employing technology like artificial intelligence.

REFERENCES :-

https://www.scribd.com/document/522047172/Spotify
https://www.netsolutions.com/insights/create-product-with-human-centered-design/
https://www.netsolutions.com/insights/create-product-with-human-centered-design/

TEAM DAKSHA

BL.EN.U4EEE19007

C.Shanthini

BL.EN.U4ECE19061

Jahnavi.B

BL.EN.U4EAC19048

Nirmal G K

BL.EN.U4CSE19021

C.Rishitha

BL.EN.U4ECE19125

P.Prasanna Reddy

# data[].attributes.body
The Rubix cube is a run away success straight from the unlikely homeland of  Hungary. The puzzle’s inventor, Erno Rubik, patented the iconic puzzle in 1975 and launched it internationally in 1980. He never anticipated the level of success his puzzle would enjoy. The foremost reason why it is successful is that people took foremost interest in solving the cube and discovered various formulae to solve it. Why it is well designed is because when you are building a rubix cube it gets necessary for you to follow a typical formula if not we will never be able to solve a rubix cube. Interestingly There are various methods and even structures by which we solve the cube.

Rajarshi Dey
BL.EN.U4EEE19021
Electrical and Electronics Engineering

# data[].attributes.body
One of the best products which the market had expected and which was expected to give competition with a huge company like Apple came out to be the biggest failure. This was mainly due to the technical issues which were registered by the users. The reason which I think for failure is the lack of quality and structure. When you are designing a product you have got to know what you are making and proper services. They were clearly lacking in the concept of a basic TouchPad and might had not taken the Software seriously.

Rajarshi Dey
BL.EN.U4EEE19021
Electrical and Electronics Engineering

# data[].attributes.body
Intro And History:

Id fresh foods is a company founded by p. Mustafa and his four cousins based from Bangalore, India.

The company was established in 2005. Initially the company supplied ten packets of one-kilogram batter to 20 stores in Bengaluru under the brand name ‘ID’(Idly, Dose) – while operating from a small room with one mere grinder with the sole aim of making the process of making or buying batter simpler compared to the methods then where only way u could get batter was either by preparing it at your homes or going to mills.

The idea was an immediate click and they started seeing immediate profit. Soon, Mustafa invested INR 6 lakh more to add more machines. At the same time, they also moved to a bigger space of 800 sq. ft.

As the demand for their product increased mainly from the people in the IT sector to whom buying readymade batter was the simplest way led to Mustafa investing another Rs 40 lakh in 2008 and buying 2,500 square feet shed in the Hoskote Industrial Area at Bangalore. In 2009, he sold his property in Kerala that he had purchased while working in Dubai and pumped in an additional Rs 30 lakh into the business. In two years, the company was making 2000 Kg of batter daily. And also, the number of stores partnered with them was increased to 300.

In 2014, ID Fresh foods raised Rs 35 crore in the first round of funding from Helion Venture Partners. In 2016, ID Fresh foods manufacture around 50,000 kg of batter daily from their units across the country and one in Dubai, which converts into a million idlis.

HCD process
Inspiration and Ideation phase:

·        ID company's goal is to ensure that people all around the world get fresh, nutritious and delicious Indian food.

·        The main focus of the company is to make cooking effortless and fun.

·        The anguish of working people too exhausted to cook a meal, bachelors and all other people fueled the inspiration for this company, and its mission speaks for itself:

·        "To make the preparation of home-made meals a pleasure".

·        The products were designed to be a professional assistant to the homemakers.

·        The values of ID (natural food without preservatives) helped it to be the biggest disruptor of the market.

·        The company's competition always added preservatives which prolonged the shelf life of their products.

·        To tackle this ID had to reinvent the traditional distribution network using "Zero Inventory model"

·        Zero inventory is a business strategy where companies aspire to hold little or no on-hand inventory stock.

·        The aim of zero inventory is to order the exact quantity that will be sold, and receipt goods into stock when they are needed

·        Data analysis also fueled the growth eliminating wastage increasing revenue

·        Research on food technology: how to pack different foods

Implementation

·        The very 1st investment of Mustafa was Rs 50,000 and a 50sq-feet kitchen with grinder, mixer and sealing machine
·        All 5 brothers started investing their time, effort and money in this companies growth, But sadly it didn’t be a good start for them, When they made 100 packets only 10 were sold out and 90 were returned.

·        With constant hard work 5brothers in no time made it,

·        By 2009,They were supplying 3000kg's of batter in Bengaluru.

·        Which gave them a annual revenue of 1 crore, And then boom, They decide to go for an expansion for their company, and decided to put all profit in Chennai, where they were adopting only 100% natural quality, Which gave them a huge loss of Rs 10lakh

·        Their success story didn’t end here

·        In 2012 when traditional manufacturing failed to match our business, company collaborated with German company to develop a machine worth making 4500kg's of batter per hour

·        In the same year they started expansion in Hyderabad and Mumbai which were perfect success

·        The very next year they took from Kerala to Dubai and now the growth is expected to touch 500cr

OUTCOMES

Innovation
There are so many innovative ideas they came up with but the most interesting innovation was made for Vada, coffee and coconut

Vada: The big deal to make Vada is to make hole in the middle which is difficult so id came up with the squeeze and fry vada batter by using which we can make hole easily

Filter coffee: They have come up with filter coffee decoction which makes filter coffee instantly

Coconut: Smart-sip tender coconut, they gave a small hole to insert the straw and a bigger hole to scoop out the pulp

User satisfaction:

·        Speed-ID produces and deliver fresh food to the customers every single day.

·        Simplicity-ID are a lean, efficient organization that makes quick decisions and are easy to do business with.

·        Authenticity-ID take great pride in our home-made style of preparation in ultra-hygienic, HACCP compliant factories. they never add preservatives, chemicals and artificial flavors to our 100% natural food.

·        Integrity-ID believe in complete transparency and fairness in all the interactions and transactions with the customers, employees, stakeholders, partners and associates. They believe in true to the law.

Sustained User-Product

·        Every step of the process follows two rules - keep it natural and keep it clean.

·        iD Fresh food always makes environment-friendly and sustainable solutions

·        they have taken baby steps towards a gradual reduction of their plastic waste which makes user-friendly

Top Competitors

·        iD competes with a big unorganized market when it comes to the batter.

·        There are other branded players too such as Rishta Foods, MTR, Desi Kitchen and Organic Tattva.

For more information about the company and its innovations which made life easy, you can always watch the below link:

Vada: https://www.youtube.com/watch?v=S_NlSSNGQvE

Filter  coffee: https://www.youtube.com/watch?v=wXM03254QYE

Coconut: https://www.youtube.com/watch?v=zYY1kJCOXW0

What started off as a company which took a key aspect of everyday kitchen hardships wrt batter now is a multimillion company with products from batter to roti to parathas to curd and paneer coffee and now even into the organic side of things. All this happened to their research into HCD and the fact that it clicked among the public.

Reference:
https://www.idfreshfood.com/about-us/#:~:text=In%202005%2C%20PC%20Musthafa%20and,sale%20that%20happened%20in%202006
https://en.wikipedia.org/wiki/ID_Fresh_Food
And Youtube

TEAM AVYAN

Subramanya R Bhatt (BL.EN.U4MEE19047)MEE

Atul Prem Patnala (BL.EN.U4CSE19009)CSE

Shirshikar Rohit(BL.EN.U4ECE19148)ECE

Endurthy Rishik Reddy (BL.EN.U4CSE19039)CSE

Rajarshi Dey (BL.EN.U4EEE19021)EEE

# data[].attributes.body
Ola is an Indian multinational ride-sharing company based in Bengaluru, Karnataka. Launched in 2010 by Bhavish Aggarwal and Ankit Bhati, Ola bridges the gap between cab owners and commuters.

How it started: Bhavish initially had an online site called olatrip.com that offered holiday packages. Once when he was travelling from Bangalore to Bandipur, he rented a car. The ride experience was really bad - the driver stopped in the middle and demanded an extra payment. And then left him in the middle of the journey when Bhavish refused to pay more. Bhavish then realized that people all over India probably went through similar situations and recognised the need for quality cab services and a safe journey for the customers.

Over the years, Ola has been improving their services by keeping both its customers and employers in mind. Sometimes Ankit had to code for 48 hours straight while Bhavish had to ride the cab himself and complete the cab booking. A major problem they faced was networking connectivity issues. They understood that most of their customers would not have access to good internet and back then, only 2G connection was common. Hence, they developed an app that could easily be used on the 2G network. Ola also understood that different customers had different needs. It began to offer different types of taxis, autos and two-wheelers to choose from depending on the number of travellers, budget, and convenience.

Ola has also thought from the perspectives of their drivers. They gave them a variety of options:
Drive Your Car – connect your car with a transport networking company like Ola and provide this service to customers to earn money.
Placing a driver in your car – Useful for new car rental services, where you own a car and you want to earn extra profit by renting it out.
Driver with a partner – for when you know how to drive a car, but you do not have your car. Ola will provide the facility to take a car on lease.

Ola also announced location, mapping innovations to improve customer experience, and launched three features on its app to build an incredible experience for customers and driver-partners.
1. Ola hotspots - keeping hotspots like tech parks, housing colonies, malls, and public spaces etc. which have multiple entry and exit points in mind, Ola now provides more detailed information regarding your exact drop or pick up point
2. Snap to historic pickup - uses a customer's past rides as a reference point while triangulating the user's current pick-up/drop point, especially when the map can be inaccurate.
3. Share directions - allows customers to 'Share Direction' with their drivers, provide them instructions or guide them with the help of landmarks.

Ola also offers different options for travellers. 'Ola outstation' to travel outside the city, 'Ola rentals' to rent cab on an hourly basis, and 'Ola select' a membership program that offers premium benefits on rides and many others. Carpooling with other customers is also an option.

Considering Ola's HCD story and principles, it is no surprise that a simple start-up in Bangalore has made its way all over India and has even found its place in countries like New Zealand, Australia and the UK.

References:
https://startuptalky.com/startup-story-ola/
https://www.businesskhabar.com/business/how-to-earn-money-by-doing-business-with-ola/
https://www.business-standard.com/article/companies/ola-announces-location-mapping-innovations-to-improve-customer-experience-116093000341_1.html

Team Name: Sirius

Team Members:

Vinamratha Pattar
BL.EN.U4CSE19145
CSE

Lavanya Ratna Sirisha Munduri
BL.EN.U4CSE19076
CSE

Bhavana Chekuri
BL.EN.U4CSE19014
CSE

Malli Amarkanth
BL.EN.U4ECE19095
ECE

Bariki Varshitha
BL.EN.U4EAC19004
EAC

# data[].attributes.body
Mining to extract minerals was one of the hardest jobs in the US in the early 19th century. The work of miners was extremely hard and they had to work hard for hours together in harsh conditions. The miners could not find the right outfit for them that could be strong enough for work in the mines. They needed something really durable for the conditions they worked in. On coming across this issue, Levi, a young tailor from Germany who was working in San Francisco came up with a solution.

Levi Strauss was a German-born American businessman, who came to the USA for business opportunities. He is today known as the founder of Levi Strauss & Co., popularly known as Levi’s. Levi analyzed the miner’s problem and developed trousers out of the canvas. Canvas was popularly used for tents in those days, being a tough textile. However the canvas was rather heavy and stiff and hence uncomfortable.

As Levi had figured out the disadvantages of canvas, he had to look for other textile materials which satisfied the needs of the miners. Soon, he found a heavy textile from France named serge de Nimes which translated to a durable twilled woollen or worsted fabric from Nimes.  Americans just called this de Nimes, and this name soon got reduced to denim.

Denim being lighter and stronger than canvas was ideal for miners. But denim still had a drawback, its colour. Original denim jeans were white in colour, which would often get dirty when worn by the miners, and cleaning it was quite a task. And thus Levi Strauss decided to colour them, and he chose dark blue, as it would not highlight most of the dirt and dust present in the mines. These denim pants were further customized to the miners incorporating metal rivets which made them stronger.

Once such copper riveted denim jeans which had become highly popular was the levis 501.

Levi's jeans were so popular that his company got bigger and bigger. It was extremely popular among miners and cowboys as they required sturdy clothing that could withstand heavy wear and tear. These jeans had a heavy impact even during poverty. These pants started out as a working man’s pants that were either an engineer, farmer, miner, or railroad employee. These were not the types of jobs the rich were doing, so the jeans became a staple for the poor/middle class. The entertainment industry was booming with popular culture’s impacts on Americans through magazines, movies, and rock ‘n’ roll music. After the Second World War, jeans became popular all over the world. Today, blue jeans are manufactured all over the world – most of them in Asia. Today there are hundreds of different brands of jeans. Top fashion brands, like Armani or Benetton, design their own blue jeans. But Levi’s is still the most popular brand when it comes to real authentic jeans.

Sources:
https://linguapress.com/intermediate/blue-jeans.htm
https://bluejeans.umwblogs.org/impact-on-america-2/
https://en.wikipedia.org/wiki/Levi_Strauss

Team Name: Auxilus

Team Members:

Karan Singh Bagga, Roll No. : BL.EN.U4CSE19062, Dept.: CSE

K Sukha, Roll No. : BL.EN.U4CSE19059, Dept.: CSE

Jangam Vaijanath: Roll no.: BL.ENU4ECE19062;  Dept.: ECE

M S Yashwanth, Roll No.: BL.EN.UECE19105: , Dept.: ECE

Jayavarman B A, Roll No. : BL.EN.U4EAC19023, Dept.: EAC

# data[].attributes.body
Sal khan, a financial analyst, was teaching mathematics to one of his cousins Nadia. Since Nadia was in New Orleans, and Sal was in Boston working at a hedge fund at the time, Sal started tutoring her through the phone and Yahoo Doodle after work. As Nadia improved in maths, he started getting more requests from his other cousins for teaching, And soon, he had a bunch of students whom he was teaching. After some time, he realized that this was a big issue, and his work is really benefiting students, so he finally decided to start a YouTube channel, a place where students from anywhere around the world could access his lectures and learn. Soon after this, sal's channel Khan Academy started booming with popularity, with 10s of millions of views just in the first few years. He then quit his job in 2009 and started working on Khan academy with his friend josh gefner. The videos of Khan academy became so popular among students as well as non-students

They then received their first sponsorship from Ann doer. In September 2010, Khan Academy received large grants from Google ($2 million) and the Bill and Melinda Gates Foundation ($1.5 million) and began to build out an organization.

The main attraction of Khan academy is 'Free Education'. It was able to give lectures and explain topics in a fun and interesting way, and that started drawing more and more people. Also, Khan Academy's lectures are designed in such a way that it covers a broad spectrum of students, whether it be the ones who want basic knowledge or the ones who want some high-level content. At the time when khan academy was launched, people used to pay for learning specific topics or subjects. That trend has now increased a lot, now we can often see a lot of educators giving free knowledge on YouTube and other platforms.

Citation/Source:
https://support.khanacademy.org/hc/en-us/articles/202483180-What-is-the-history-of-Khan-Academy-

https://support.khanacademy.org/hc/en-us/articles/202260264-How-is-Khan-Academy-effective-and-different-from-other-resources-

Sal Khan - Wikipedia

Team Name: Dhiyom

Team Members:

Name: Daibaan Mukherjee
Roll: BL.EN.U4CSE19032
Dept: CSE

Name: Avinash S
Roll: BL.EN.U4ECE19010
Dept: CSE

Name: Sahil Singh
Roll: BL.EN.U4MEE19041
Dept: MEE

Name: Vivek Vardhan
Roll: BL.EN.U4EEE19023
Dept: EEE

Name: Adithya S
Roll: BL.EN.U4ECE19002
Dept: ECE

# data[].attributes.body
Tablemate is a well designed product which has optimal features which makes life much more easier. It is designed as an alternative for space occupying tables.
Reasons why it is a well designed product:
1)It is space saving and can easily be folded.
2)It has soft edges with an additional cup holder.
3) It consists of several adjustable heights and angles.
4)It can withhold upto 20 kgs of weight and doesn't require much maintenance.
5) It is comfortable to use even while sitting on beds or sofas.

C.Bhavana
BL.EN.U4CSE19014
CSE-A

# data[].attributes.body
Opel company had failed to satisfy Indian customers. The company was shut down in India in 2006 after providing service for ten years.
Reasons for failure of Opel:
1)It couldn’t gather a good enough fanbase as it had to compete with companies like Honda.
2)Indian consumers fear to experience new things and they were comfortable with the other brands that were present in India before Opel came.
3)The service wasn't good enough and spare parts weren't easily available.
4)There were much more cheaper options which people preferred.

C.Bhavana
BL.EN.U4CSE19014
CSE-A