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https://m.youtube.com/watch?v=Vd6AiL6-SWUhttps://m.youtube.com/watch?v=Vd6AiL6-SWU

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these are deconstructions of three tv based social action adverts.

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https://www.youtube.com/watch?v=NN64PLbxLU0
I would not use vox pops for audience research as i found that it is quite hard to get people to stop and contribute.

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https://www.youtube.com/watch?v=hIiaQpGLLmg

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https://www.youtube.com/watch?v=GW9FFNmVsng

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https://www.youtube.com/watch?v=_dA3mYnu5Io

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a little mood board of visual ideas we are considering for an advert.