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Today in the production team my task was to make sure that I had completed all the boards that the actors will be holding, reading out the stereo types on them. I also filled out the release form for our location and ran it past Dave to make sure that we had our location confirmed.

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today we done a work shop with dave learning all about sound operating when it comes to filming. 

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today we done a work shop with dave learning all about sound operating when it comes to filming. 

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We learnt things such as the equipment used in order to pick up sound correctly and also how to make other foley sounds in order to add sound that may not have been picked up. We looked at equipment such as a Tascam, a lapel and mic, a boom pole, a shotgun microphone and a clapper board. we also had a go at using them and shot our own scene. The two types of sound are diegetic sound and non diegetic sound

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Today we had our minutes meetings and each had a task assigned to us to complete. 

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Today we had our minutes meetings and each had a task assigned to us to complete. 

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I had already completed the group logo which was 5 peas In a pod, me and Sophie then started working on our script and story board, we also had a look at finishing out pre production off such as finding locations and securing where we are going and the equipment we need to pre book. I made sure I was early and on task today.

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Today we had to pitch our jobs roles to the rest of the class which included us discussing which role we wanted to have in part of our production team, mine being the editor and the sound operator.

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Today we had to pitch our jobs roles to the rest of the class which included us discussing which role we wanted to have in part of our production team, mine being the editor and the sound operator.

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We got put in a group with Sophie Ryan George and Luke, our advert is about stereotypes and the awareness to stop bullying. We have all been assigned roles and have been part of a production team

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Today we had to pitch our ideas on a campaign idea, mine was about animal cruelty and I included statistics and the job roles needed to create the advert, mine was an animation advert as the roles needed may have been difficult to persue. We then presented our ideas and took further questions and also assessed our peers on how well they pitched.

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Today our main task was to see how advertising represents shapes society. 

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Today our main task was to see how advertising represents shapes society. 

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We had a different look at controversial adverts that were made for a reaction and we then inferred and deduced the different adverts to break them down into their elements that are the purpose of the advert, the target audiences, the message and how it influences society.

We then chose our own advert, mine was the RSPCA advert, i looked at the theories it followed but i also looked at the hidden side of the advert and how it could come across as being sexist as it only targets woman in danger of abuse.

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Today we expanded our previous knowledge on how to use photoshop, we also compared different adverts that were both controversial and that followed the hypodermic needle theory. 

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Today we expanded our previous knowledge on how to use photoshop, we also compared different adverts that were both controversial and that followed the hypodermic needle theory. 

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We first compared two very different and juxtaposing adverts, one of an African man who looked as though in poverty holding an aftershave bottle. We then compared it to a dolce and cabana advert and highlighted the differences and how the ledc advert followed the hypodermic needle theory in persuading the audience to donate money.

We then had a clearer look at photoshop and the different tools we could use such as the brightness, saturation and hue. we had a look at each one and changed the picture. We then downloaded different fonts and had a go at changing the shape, at first i couldn't find the right tools for this but i found them in the end and changed my own title. We then had a go at making a circle and writing the font around it.

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Today we learnt how to use photoshop. The first part of the lesson we focused on the different theories and which ones were suited to the appropriate adverts. I carried on using my Dove advert and found that the appropriate theory would be two step flow. 

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Today we learnt how to use photoshop. The first part of the lesson we focused on the different theories and which ones were suited to the appropriate adverts. I carried on using my Dove advert and found that the appropriate theory would be two step flow. 

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We then had our first look at photoshop which included uploading our photos that we had previously taken, we then duplicated the pictures in order to use the gaussian blur to perfect our faces. we then learnt how to add backgrounds to our photos.  one problem that i had was the using the magic wand sometimes it took more of the image than wanted therefore i used the lasso.

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The first part of our lesson was focusing on semiotics, this is basically the Study of signs and symbols. Semiotics is split up into the signifier which gives you an idea of whats going on, and the signified which is the concept that a signifier refers to, what the hidden communicates.

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The first part of our lesson was focusing on semiotics, this is basically the Study of signs and symbols. Semiotics is split up into the signifier which gives you an idea of whats going on, and the signified which is the concept that a signifier refers to, what the hidden communicates.

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We then looked at Denotation and Connotations. Denotation being the literal definition of something like what you would find in a dictionary. and Connotation being a personal interpretation. In the afternoon we had a look at key lighting and fill lighting to see the effect with a white background and a black background. We also looked at semiotics and personality in pictures.
27/09/16

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Today we had a look at The hypodermic needle theory, the Uses and Gratification theory and the Two step theory within adverts. 

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Today we had a look at The hypodermic needle theory, the Uses and Gratification theory and the Two step theory within adverts. 

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We had a look at different commercials, campaigns and adverts on TV and other social media sites. We highlighted the purpose of the adverts, what they were made to advertise and the theories used.
We also looked at the particular target audience that the advertisers are campaigning to influence. I used the Dove campaign to help me get across my point on inner beauty and how they are reaching woman who may be low in self esteem due to other campaigns.

26/09/16

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Today i completed health and safety precautions and made sure that we completed a hazard table to show the hazards and risks of a studio set up. 

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Today i completed health and safety precautions and made sure that we completed a hazard table to show the hazards and risks of a studio set up. 

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We then got put into groups and were given a specific advert to analyse and split into frames. Once we had looked at our advert we summarised the various different frames of the advert and mentioned the different angles and techniques used in order to persuade the target audience to buy the product.

I met my target as we took the health and safety precautions into account. We also looked at camera Operators and their jobs along with their skills needed for their particular job and how they are professional workers.
23/09/16

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Today we learnt our different Lighting techniques, such as 3 point lighting. This includes Back light (adds a glow), key light (main source of light) and fill light (adds more light and reduces contrast on the actor). 

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Today we learnt our different Lighting techniques, such as 3 point lighting. This includes Back light (adds a glow), key light (main source of light) and fill light (adds more light and reduces contrast on the actor). 

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We learnt Cinematic tools such as, Track and dolly used for sideway movement and also had a demonstration, the slider and the Jib and sandbag.

We were given a task to complete and where handed scripts, a camera and a tripod. Once put in groups we assigned two actors, two directors and a camera man in order to shoot our short film. We read from a script which included stage directions and also interpreted the script ourselves. The purpose of this task was to be able to practice our filming, lighting and angle techniques.
20/09/16

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Long shot

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Close up

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Today i took part in the camera workshop taking part in learning the basics of a camera. Also along with the type of techniques and angles used when filming adverts or films. 

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Today i took part in the camera workshop taking part in learning the basics of a camera. Also along with the type of techniques and angles used when filming adverts or films. 

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When setting up our camera we noticed one problem that we may have came across was lining up the camera on the tripod in order get the camera straight, also keeping it on manual focus so we had a go at focusing the camera ourselves rather than using automatic focus.

I have learnt how to use different camera techniques and angles such as Extreme Close ups, Long shots and learnt what shot reverse shot was and also tried doing this as well in my group. In our group we practiced using some of these shots for experience. Being my first go at using a camera i found it very easy to pick up.
19/09/16